How to Create a Blog on (Go)HighLevel

In this guide, we’ll show you how to add a fully functioning blog to your HighLevel website by integrating it with DropInBlog – a simple yet powerful blogging app.

Although HighLevel has a built-in blogging feature, the platform is sales and marketing-oriented, which makes its blogging functionality average. It lacks advanced SEO features, doesn’t support schema markup, and isn’t a scalable blogging option.

And yet, there is so much a good blog can do: it can bring in organic traffic, educate your readers, and increase conversions. So, to show up in Google and AI search engines, you need a blogging solution that will maximize your SEO efforts, prepare your content for AI-powered search tools, and let you manage and grow your blog easily. 

The fastest, most straightforward way to add a high-performing blog to your HighLevel site in 2025 is with DropInBlog.

Summary: Blogging on HighLevel – HighLevel vs. DropInBlog

• HighLevel offers a simple way to add a blog to your site, but it only offers basic blogging features.

• If you want to create content that’s optimized for traditional and AI search engines and scale it without hiccups, you’ll need DropInBlog.

• DropInBlog integrates seamlessly with HighLevel, inheriting your site’s design and taking only a few minutes to set up.

HighLevel’s Built-In Blog Limitations

Why DropInBlog Is the Best Blogging Option for HighLevel

In contrast, DropInBlog offers a wealth of features that make it the preferred blog integration method for HighLevel sites:

• Quick and simple setup: DropInBlog integrates into HighLevel with just two lines of code. You only need a few minutes to launch your blog.

• Fully SEO-optimized: With DropInBlog, you can create SEO-friendly content with the help of the built-in SEO analysis tool. Furthermore, all blogs are optimized for speed, and BlogPosting, VideoObject, and FAQPage schema data is automatically added. Plus, you have full control over your content’s metadata.

• MentionBoost™: You can structure your content to increase its chances of appearing in AI searches. Simply follow the suggestions from Mention Boost™.

• Blog Voice AI™: The blogging platform also has a text-to-speech engine, contributing to your blog’s accessibility and increasing user engagement.

• Smart Snippets™: With this feature, you can create an image, text block, or signup form in a single place and reuse it across your blog.

• No coding required: Creating a blog on HighLevel with DropInBlog is an intuitive process that doesn’t require any coding skills. Neither does managing your GHL blog.

• Designed for performance: Lazy loading and image compression are only some of the many ways DropInBlog blogs achieve fast loading times. And, as you know, search engines love fast sites (and blogs).

Create a Blog on HighLevel Using DropInBlog

GHL Blog Setup Checklist:

• Create a new page.

• Add a custom code element.

• Paste in your DropInBlog blog snippets.

• Add your HighLevel blog URL to DropInBlog.

• Create a menu item for your new blog page.

Step 1: Create a Blog Page in HighLevel

Log in to your HighLevel account, select the Sites tab from the sidebar, and then click on Websites in the menu at the top.

HighLevel dashboard: Websites tab within the Sites menu

From there, you’ll be able to select the website you wish to edit by clicking on the three-dot menu on the right.

Within your website editing view, click on Add New Page in the top right.

Adding a new page in HighLevel’s Websites tab

On the following screen, enter the page name and path. We’ll use “Blog” for the page title and set the path, i.e., the URL slug, to “blog.”

Page settings for a new blog page in HighLevel

Upon clicking on the Create New Page button, you can choose whether you want to create a blank page or clone an existing one.

Creating a new blog page in HighLevel: Choose an existing page or create from blank.

For this HighLevel blog tutorial, we selected the Use existing option, which allows us to select the page we want to copy and import all of its elements into our new page.

Importing an existing webpage in HighLevel

If you decide to use an existing page for your blog, delete all the unnecessary elements before proceeding to Step 2.

Step 2: Add a Custom Code Element to Your HighLevel Blog Page

Before you can add an element to your new page, you’ll first need to add a Section, and within that section, a Row.

Adding sections and rows to a new blog page in HighLevel

Then, within the row on the page, click on the plus sign icon on the upper left to select the Elements tab and find Code in the Custom section.

Adding sections and rows to a new blog page in HighLevel

To edit the code within this new element, click on it, then select Open Code Editor in the right-hand sidebar. 

Accessing HighLevel’s code editor from within the page builder

Step 3: Get Your DropInBlog Code for Your HighLevel Website

Next, log in to your DropInBlog account and select Code & Layout from the main navigation. In the Blog Code section, find and copy the code shown in Step 1 and Step 2, which looks something like this:

Step 1 code:

<script src="https://io.dropinblog.com/embedjs/XXXXXXXXXXXXXXXXX.js"></script>

Step 2 code:

<div id="dib-posts"></div>

Switch back to your GoHighLevel website and paste the code into the code editing area. Once you’ve added the code, hit the Save button just underneath the code editing area.

Adding DropInBlog code inside HighLevel’s code editor

To check that everything works correctly, click the two icons in the top-right corner next to Publish: first Save, then Preview.

Preview your new GHL blog page

If your blog is displayed as it should, move on to the next step.

Step 4: Add Your Blog Link to Your DropInBlog Account

Go back to DropInBlog and select Settings from the main navigation. Locate the Blog URL field and add your GoHighLevel blog URL, which you created earlier. This will be your website domain, followed by the page path. For example, my blog URL is https://website.com/blog/.

Connecting HighLevel with DropInBlog: Paste the blog URL on the DropInBlog settings page

Hit Save all changes in the DropInBlog settings and return to your HighLevel website.

Step 5: Publish Your New GHL Blog

Finally, hit Publish in the top right corner of the HighLevel website editor, select the domain where you want to publish your blog, and click on the Save button to confirm your choice.

Publishing the new blog page on Highlevel

Then, click on the eye icon in the top-right to navigate to your new blog page to test out your new and fully functioning blog. ✨

HighLevel blog created with DropInBlog: Blog preview

Step 6: Add Your Blog Page to Your HighLevel Website’s Menu

To add a link to your blog, access your site from the Sites tab in your GoHighLevel dashboard. Then, select the Edit option from the ellipses menu on the right.

Editing a HighLevel website

Doing so will open a new page where you’ll find all your site’s pages. Choose one and click on the Edit option to open the page editor.

Accessing the HighLevel page editor

Make sure that the menu where you want the blog link to appear is saved as a Global section. Making changes to global sections will apply across all your site’s pages. Then, from the menu on the right, select Add Item.

Adding a new menu item to the navigation menu in HighLevel’s page editor

In the pop-up window, adjust the settings for your new menu item. Set the item title to “Blog,” select Go to Page from the Go To dropdown, and choose your new blog page from the Page dropdown.

New menu item settings: Connecting the blog link to the new HighLevel blog page

Click on the Submit button to save the changes and close the pop-up window. Then, from within the site editor, click on the Publish button to make your blog page link visible on your live site.

How to Style Your New Blog to Match Your HighLevel Site

While DropInBlog-powered blogs inherit styling from your website, you can also make some custom tweaks to your blog’s layout.

To do that, open the Code & Layout page in your DropInBlog account. For making smaller changes, go to Design Customizations in the Advanced section.

DropInBlog's Design Customizer

From here, you can change the link color and underline style, customize the background and text color of your call-to-action buttons, and change your blog’s font family and size.

To change the link color, click on the field under Link Color and select one of the offered colors or paste the hex code of the color you want to use.

Changing link color in the DropInBlog Design Customizer

If you want to change your blog’s font family, click on the dropdown next to Primary Font Family and select one.

Change primary font family from within the Design Customizer

Under the Design Customizations and Custom Code sections, you’ll find an expandable Blog Layout section. Here you can see your blog’s current layout and switch it if you want.

DropInBlog blog layouts

And if you want to make some more advanced changes to your blog and are familiar with CSS, find the Custom CSS section on the same page and add your code.

Custom CSS section within DropInBlog admin

Don’t worry – your blog will work even without adding custom CSS. It’s just one of the more technical ways to customize the look and feel of your blog.

Once you complete this step, you can add and manage your blog content from your DropInBlog account.

Below is a screenshot of one of the HighLevel sites that uses DropInBlog. 

Be the One Best

Here, you’ll notice that the blog page blends seamlessly with the rest of the pages, using the same fonts and styling for the above-the-fold content.

That means that when you add a blog to your HighLevel site, it will look as if it has always been there.

Best Practices for Blogging on HighLevel in 2025

After embedding a blog into GHL, you should implement these SEO best practices to improve your blog’s visibility in SERPs:

• Structure posts for SEO: Use the answer-first approach, offering clear, concise information right away. Make sure to use a proper heading structure, and add schema markup, FAQs, lists, images, videos – all of which DropInBlog supports out of the box.

• Optimize metadata using DropInBlog’s SEO Analyzer: The SEO analysis tool analyzes your target keyword and offers guidance on how to create good SEO titles, meta descriptions, and URLs.

• Add related posts for internal linking: By default, DropInBlog blogs have a related posts section, which improves your linking structure. Select related blog posts manually or leave automatic selection on.

• Enable author boxes: DropInBlog supports comprehensive author profiles. Assign authors to your posts to improve your blog’s credibility (and internal linking), and increase readers’ trust.

• Add a CTA block at the end of each post: You can easily create a CTA with DropInBlog. Add a link and text, and set the link rel attribute. Don’t forget to make your CTA click-worthy.

• Ensure mobile readability: Since HighLevel users primarily use mobile devices, use appropriate font sizes, large buttons, and short paragraphs. To make other mobile-friendly adjustments, use Custom CSS in your DropInBlog account.

Promote Your HighLevel Blog

Once you complete the GHL blog setup, you should let others know about your new blog. Here are a few ways to do so:

• Add a blog to your site’s menu: As shown in Step 6 of the HighLevel blog integration tutorial, create a menu for your HighLevel blog so that your visitors can easily reach it.

• Add blog links in funnels: A common practice is to link your blog from your funnels, which is easy to do with HighLevel’s global sections. Add the blog link to your funnel in one place, and it will appear on all other funnel pages. 

• Display your posts on any page: Using DropInBlog’s widget code, you can select the posts you want to display and add the code anywhere on your site, funnel, or store.

• Add posts to email sequences: You can add your posts to your marketing emails using HighLevel’s elements, like link preview or text and image to link to your blog.

• Index with Google Search Console: With DropInBlog, you can easily create a sitemap for your blog (the DropInBlog Settings page). Then, just go to your GSC account and add your sitemap to help Google find and index your blog content.

• Use social previews (OpenGraph): With DropInBlog, you don’t need to create them; they're automatically generated from your post’s title, description, and featured image.

Manage Your Blog with DropInBlog

To create a new blog post for your HighLevel blog, visit the Posts tab from your DropInBlog admin panel and click on the Add Post button to launch the DropInBlog post editor.

DropInBlog admin: Posts page

Once in the editor, you can add various elements to your content and optimize it for search engines, including images, tables, videos, CTAs, and FAQs.

Additionally, the blogging platform supports reusable content blocks, Smart Snippets™, which you can use for displaying newsletter signup forms, products, and promotional banners across all your blog pages.

We already mentioned the SEO Analyzer, which is designed to boost your posts’ on-page SEO and improve their visibility in Google and other search engines. Additionally, the tool is easy to use – just follow the suggestions in the Content Score section.

The DropInBlog SEO Analyzer: Content score

Right under the DropInBlog editor, you’ll find Mention Boost™, the platform’s native tool in charge of your content’s visibility in AI search engines. It will suggest adding specific elements and formatting options to make your content easier for AI tools to find and interpret.

Apart from these features, DropInBlog also includes a text-to-speech feature that turns your written content into audio. You can customize this feature from the Settings page of your DropInBlog account, where you’ll be able to adjust the language, locale, and tone of your blog’s AI voice:

Blog Voice AI™ settings

Additional options that DropInBlog offers can help you manage and run your blog more easily, including:

• Post scheduling: Set the publish date for your post if you don’t want it to go live right away. When updating your content, use the Modified at field to inform users and search engines when the latest changes were made.

• User roles: Ensure that every member of your team has access to the parts of your DropInBlog account that you choose. Enterprise users also have access to audit logs, which provide valuable insights into account activity.

• Authors and categories: Easily create and assign authors and categories to your blog posts to help your readers navigate your content more easily.

• Zapier automations: If you want to streamline some of the tasks on your blog, you can use pre-built DropInBlog+Zapier recipes.

• Google Analytics in your DropInBlog account: Once you connect Google Analytics to DropInBlog, you can view your GA4 metrics without leaving your DropInBlog account.

Over and Out

This concludes our tutorial on how to create a blog on HighLevel, and we hope that it has been helpful. Are you ready to attract more traffic to your HighLevel site? Start your free DropInBlog trial today! Remember: The HighLevel + DropInBlog integration is as simple as creating a new page and adding two blog snippets inside a custom code element. After that, you can focus on your content marketing strategy and create content that both looks and ranks well.

If you still need some assistance with getting set up, please do get in touch, and we’ll be more than happy to help out.

Happy blogging!