Leadpages Alternatives

Leadpages is an excellent solution for your business if you need a tried and true toolkit for landing pages and conversion optimization. 

But maybe you want to try out something else, explore more options, and only then decide if Leadpages is a good choice for you. If that’s the case, then you probably want to learn more about Leadpages alternatives. Ideally, you’d want to find software that lets you create high-converting landing pages, but also offers some additional perks that may catch your eye.

This article is all about Leadpages alternatives. I’ll explore 5 different software options that work for landing pages and capturing leads.

1. Systeme
2. ClickFunnels
3. Instapage
4. Unbounce
5. GetResponse

Of course, the selection of available software is much wider than this list implies, but I don’t want you to be overwhelmed by extraneous information on too many options. So, let’s start exploring these beautiful apps to see what they offer and how much they cost.

Systeme

Unlike Leadpages, Systeme.io is an all-in-one platform for building complete sales funnels, which of course includes landing pages and lead conversion optimization. 

The platform is popular in France and only relatively recently marketed in the US. Similar to Leadpages, Systeme is mainly geared towards small businesses.

With Systeme you can: 

• build sales funnels in no time 
• create email campaigns and send email newsletters 
• sell products and accept payments through Stripe and/or PayPal 
• build membership sites 
• make good use of the affiliate program option and gain additional profits 
• run webinars 
• include upsells, downsells, and order bumps 

The platform even offers a blogging functionality, although if you want an awesome blogging tool, DropInBlog would be an incomparably better choice. It integrates with a host of platforms and it works great with Leadpages too.

Systeme is easy to use and it’s affordable. There are 3 pricing plans: 

1. Startup: $27/month
2. Webinar: $47/month
3. Enterprise: $97/month

With each of them, you get unlimited emails, sales funnels, storage space, and membership site members (there’s no limit to the number of users who can subscribe to each of your membership sites). One of the big differences between the plans is how many email subscribers (5000, 10000, or 15000) and membership sites (3, 5, and unlimited) they allow.

The Webinar and Enterprise plans include custom domains (2 and 5), coupons, A/B split-testing, and webinars (3 and unlimited). The only unique feature of the most expensive plan is the 1-on-1 kickstart coaching session.

If you’d like to test-drive the platform's features, there’s a 14-day trial available.

Systeme provides around-the-clock email and chat support. 

The company was founded in 2018, and probably due to it being relatively new, there isn’t a sufficient number of reviews available. To a certain extent, subscribing to one of the plans possibly involves more risk than paying for Leadpages, but the trial period would probably do the trick if you’re just curious and want to gain some hands-on experience with Systeme.

ClickFunnels

Similar to Systeme, ClickFunnels is a one-stop platform for sales funnels. However, it’s not fully integrated, which means that a large portion of the software it provides wasn’t developed by the ClickFunnels development team. In other words, it’s a collection of different apps duct-taped to work together.

ClickFunnels offers:

• templates for different types of pages
• membership sites
• webinars
• various email marketing tools
• affiliate program
• team members
• multiple domains
• virtual hackathons
• a ton of integrations

One of the biggest advantages of this platform that keeps reemerging in customers’ reviews is its affiliate program. But it’s also known for its courses on sales and marketing strategies. Of course, this is not a complete list of features. ClickFunnels offers a lot more tools, some even think way too many, ergo, the platform is sometimes considered to be bloated, a bit slow, and buggy.

Another downside; it’s much more expensive than the rest of the platforms explored here. These are the prices for the three current plans: 

1. ClickFunnels: $97/month
2. ClickFunnels Platinum: $297/month
3. Two Comma Club X: $2497/month

The cheapest plan is not that great, since it lacks the basic feature of email marketing functionality. In addition to this, there’s a cap on the number of funnels (20) and pages you can build (100). In contrast to this, the other two plans include unlimited pages and funnels.

The only noteworthy difference between the Platinum and the most expensive plan is that you get phone support with the latter.

Same as with the previous platform, you can kick the tires on ClickFunnels with a 14-day free trial.

Overall, ClickFunnels is a very popular platform with fairly good ratings on many review sites.

Instapage

Instapage is a SaaS wholly dedicated to the creation of high-converting landing pages. 

There are over 500 landing page templates optimized for conversion. They are designed to cater to customers from different industries and to be used in different contexts: upselling, webinar registration, special promotions, and more. 

Instapage offers a drag-and-drop editor to give you an opportunity to customize the already pretty good-looking templates.

It integrates with the majority of popular sales and marketing 3rd party apps, which is super convenient if you want to extend the platform’s functionalities.

An interesting facet of Instapage is its pricing system. It offers only 2 plans: 

1. Optimizing: $199/month (billed monthly) or $149/month (billed annually)
2. Custom: custom pricing, based on what you need and what your requirements are

In a way, from the perspective of someone who is only starting out with an online business, Instapage is pricey. However, it offers a 14-day free trial, so you can test it out before you decide if it fits your bill.

Let’s have a look at at least some of the cool features Instapage provides with the Optimizing plan:

• unlimited conversions
• landing page builder
• lightning-fast page load
• server-side A/B split-testing
• heatmaps
• Zapier, Salesforce, and Marketo integration
• SSL
• GDPR compliance
• advanced conversion analytics
• multi-step forms that let you gather more information on your audience
• Instablocks, meaning page blocks that are reusable
• AdMap, an opportunity to allow your visitors to have a personalized experience from the ad they see to the landing page it redirects them to

According to Instapage, its list of customers includes prominent names like Verizon, eBay, Vimeo, SoundCloud, SurveyMonkey, Eurosport, Marriott, Yamaha, Skyscanner, Udacity, Treehouse, etc. Despite this, the bulk of the companies that use Instapage belong to the category of small businesses and it’s mostly favored in the IT, computer software, and marketing industries.

Instapage has received mixed reviews over the years, ranging from users condemning its customer support service as well as other aspects of the platform to those praising the exact same facets. However, one thing that I noticed is that the more recent reviews express a much higher level of satisfaction.

Unbounce

Unbounce is one of the most remarkable platforms in this niche. It’s geared towards small-size businesses and it’s famous for the numerous customization options it offers.

One of the best things about this platform is its page editor. It’s a free-form editor, which means you can place elements literally wherever you want on your page. It gives you maximum flexibility.

Unbounce offers more than a hundred customizable and responsive landing page templates, as well as templates for sticky bars and pop-ups.

In my opinion, the biggest pro of using Unbounce is the opportunity to utilize its Smart Traffic feature, which is powered by cutting-edge artificial intelligence technology. Smart Traffic helps you get higher conversion rates by categorizing your audience into different groups and sending them to different versions of your landing page. More precisely, they get the version that they’re most likely to respond positively to.

Unbounce offers 4 pricing plans: 

1. Launch: $80/month (monthly subscription) or $73/month (annual subscription)
2. Optimize: $120/month (monthly subscription) or $108/month (annual subscription)
3. Accelerate: $200/month (monthly subscription) or $180/month (annual subscription) 
4. Scale: $300/month (monthly subscription) or $270/month (annual subscription)

Same as with every platform we've explored already, there’s a 14-day free trial with Unbounce too. 

Each plan includes unlimited landing pages, pop-ups, sticky bars, and sub-accounts, but the number of conversions and the traffic are limited. Also, with each plan, you get a different number of custom domains.

Besides these features, Unbounce provides: 

• extremely fast mobile landing pages
• A/B split-testing
• free hosting
• speed boost
• access to the Unsplash photo library
• integrations and webhooks
• real-time analytics
• auto-image optimizer
• advanced targeting and scheduling

One caveat: not all of these features are available with all of the plans. The more sophisticated and advanced a tool is, the lower the possibility to find it on the lower-tier plans.

Overall, Unbounce rates pretty highly when it comes to customer reviews.

GetResponse

GetResponse is a platform that provides you with the necessary tools to create landing pages, send emails, automate the marketing side of your business, and build sales funnels. It self-identifies as an “email marketing and online campaign management platform”. 

Some of the noteworthy features the platform offers are the following:

• email creator
• autoresponders
• email analytics
• transactional emails
• list management
• signup forms
• pop-ups
• countdown timer
• abandoned cart recovery
• on-demand webinars
• various types of funnels creation
• Facebook Pixel
• web push notifications

A complete list of features would be pretty long, so I included the ones that I thought were interesting and important.

GetResponse offers 4 pricing plans:

1. Basic: $15/month
2. Plus: $49/month
3. Professional: $99/month
4. Max: custom pricing

Obviously, GetResponse is a very affordable online sales and marketing solution. Add to this that there’s an 18% discount for an annual subscription or a 30% discount for biannual, and, unique to this platform, with a 30-day free trial, it really seems worth trying out. 

However, you should be aware that not all reviewers’ ratings are good, apart from maybe the comments on the company’s email-related tools. So, keep this in mind, but don’t let it discourage you from learning more about GetResponse.

Over and Out

Hopefully, this was a sufficiently informative read and you’ve found your ideal Leadpages alternative. So, check out the platforms explored in this article, see what works for you and what doesn’t, and who knows, maybe in the end it’ll turn out that, after all, Leadpages was the one for you the whole time.