There are about 170 BigCommerce themes to choose from, and they all offer slightly different features and functionality. So, how do you know which is right for your store? Aside from whether you simply like the look of the theme, there are a few things you should consider.
What functionality do your customers need? Will they need to frequently return to your site for more of the same products? In this case, you’ll want customers to be able to log into an account where their past purchases are saved.
Do you need a lot of images or effects on your site? These can bloat a site and result in slow page loading speeds. In turn, you might want to consider a theme that is optimized for Google AMP to ensure it loads fast and smoothly on mobile devices.
Then, you’ll also want to consider blogging options, as it’s an essential marketing method in this day and age. While many of the BigCommerce themes include blogging functionality, it’s not exactly the best. Luckily, you can integrate DropInBlog, available on the BigCommerce app store, so getting started is super easy. Then, you’ll be all set to blog professionally and reap the benefits.
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The Best Free BigCommerce Themes
Roots Original
Roots is a really aesthetically pleasing theme that provides you with enough space to showcase great imagery, as well as include featured products and a blog section. It’s simple, clean, responsive, and functional, and it’s completely free. The downside, however, is that there’s only one style to choose from.
Roots is ideal for businesses with large catalogs because the navigation menu can be broken down further into subcategories, and the customer can do complex product filtering.
It’s also possible to add product videos and high-resolution images that will help to sell your products. It’s particularly nice to know that even though this theme is available for free, it does come with customer support.
Cornerstone Light
Cornerstone is a simple, minimalistic theme available in three styles: warm, light, and bold. It’s free and gives you all the features and functionality you need to run an online store effectively. Moreover, it has a customizable checkout page, it allows various payment methods including PayPal, and you can add a suggested products carousel.
Customers will love it for its uncluttered vibe and ease of use. The products can be viewed in a list or grid style, and there’s a quick add-to-cart function. This theme is fully responsive and also includes customer support.
Fortune Minimal
Of all the free BigCommerce themes, Fortune is a standout and a clear favorite of ours. It’s sleek and well-designed and certainly doesn’t look free. The navigation bar sits vertically to the right but then slides across the top of the page as you scroll down, which looks really professional.
Then, there’s the “masonry” design of the homepage, which is a great way to show off products with large images. The theme also allows for a blog and includes a search bar. Fortune is one of the few free options that come optimized for Google AMP, so you can be sure your customers will get a fast, smooth experience on your site.
It says it’s ideal for a home furnishings store, but it’s a really nice design for any small-to-medium-sized e-commerce store. If Fortune “Minimal” doesn’t suit your brand, there are four other styles to choose from.
The Best Paid BigCommerce Themes
Capacity Warm
Price: $225
The Capacity theme is great for displaying large, high-resolution images. We particularly like the warm style, but there are three other styles to choose from: cool, bright, and clean. It’s a simple design,yet still expansive enough for a store with a large catalog or for wholesale.
Products have a quick view and quick add-to-cart features, and there’s a really neat product comparison table. The theme is fully responsive, Google AMP-optimized, and optimized for browsers like Chrome, Firefox, and Safari. The creator of Capacity markets it as ideal for clothing and lifestyle brands, but it’s definitely adaptable.
Runway Bright
Price: $150
Runway is a creative theme ideal for small stores or stores selling bespoke products. The price is quite reasonable, and the design is really unique. There are four different styles available, but we think Bright is quite cute.
The sidebar navigation pane is different, and it’s multi-tiered to categorize your products. Large images will grab site visitors, and the theme includes a blog and a membership area. You can also sell gift cards to redeem for products.
Scales Pop
Price: $175
The Scales theme has a really fun and modern look, suitable for a range of business types with smaller catalogs. It contains a lot of the same features as many other themes, but the look is quite unique, and that’s definitely the selling point. You can add a blog, a membership area, and a quick view to your products, as well as sell gift certificates.
If you don’t fancy Pop, there are three additional styles to choose from: minimal, chic, and modern. It’s not surprising that this theme is ideal for creatives and artists. It’s also reasonably priced – it’s not the cheapest theme, but it’s not the most expensive either.
Artify Default
Price: $150
Artify is yet another theme designed for large catalogs. Products can be categorized and filtered extensively, and there’s a product comparison table feature. In reality, this theme may not have the most unique design or look, but it comes feature-packed for those who want a functional site, have a lot of products, and are on a budget.
The Default style is pretty neat and very customizable. You can change the elements within each container, as well as the font and color schemes. But if you prefer something completely different, there are three more styles designed for specific industries: jewelry, electronics, and beauty.
Camden Marketplace
Price: $235
Camden is another theme that is less focused on design and more on getting the job done. It’s ideal for B2B sales and has been optimized for wholesale use. It features a members area for select catalogs of items, and it can be personalized for each customer. In addition, there’s the possibility of adding configurable tax rates and conducting product searches by SKU number.
Prospective clients will be able to change between list view or grid view, compare items, and start a list of saved products, while the checkout also gives you the ability to set a minimum order amount before a purchase can be made. It’s obviously great for large catalogs, and it can be adapted for any industry. It’s a very versatile workhorse of a theme.
Nebula Eco
Price: $400
Nebula Eco is by far the most expensive theme available at $400, but it definitely looks worth every penny. It includes an abundance of e-commerce features, such as advanced product filtering, a customizable checkout and product selector, a product comparison table, and various payment methods, including PayPal.
In addition, you can save all recently viewed products, allow customers to create a wish list and manage their accounts, and include customer reviews and a blog. Every element and box on the site is highly customizable, allowing you to alter the hover effects and add specific banners and flyers.
In the absence of a web developer, this theme will give you the professional look you desire. There are three additional styles available with the other themes created specifically for different industries: fashion, homewares, and beauty.
Hera Bold
Price: $300
Hera Bold is certainly bold, with lots of animation and an edgy style. There’s a quick view shopping cart, as well as an advanced mega menu that allows you to add images, multiple columns, and even videos. You can create custom forms to collect any information you want from customers, and there’s an infinite scroll feature.
We think Hera Bold is attention-grabbing right from the outset, especially if the style fits your niche, but you’ll be glad to know that there are three other styles to choose from: bright, warm, and light. They all have quite different vibes, so there’s sure to be one that grabs your interest.
Solar Gifts
Price: $300
The Solar theme is a quirky, fun choice for a range of industries and small or large catalogs. Select the shape and size of the vertical carousel and choose from ten different hover effects for buttons and images. You can also add various additional pages, such as a testimonials page, a blog, and an about page.
This is one of the pricier theme options, but it’s definitely aesthetically pleasing and allows for a lot of customization. It supports payment processors like PayPal, and you can upsell in the shopping cart with suggested products. The theme is fully responsive and sure to give a positive user experience.
Exhibit Bold
Price: $150
Exhibit is one of the few BigCommerce themes that is ideally suited to small-to-medium-sized catalogs. Its minimalist look is great for artistic brands or niche online stores.
The sidebar navigation is a nice touch, and you can add a blog. Customers can create an account to easily order again, and this gives you the ability to personalize offers for them based on past purchases.
All in all, for a theme that’s got all the features you need – and minimal extras – it’s a great price, and it looks neat.
Arcade Bold
Price: $175
Arcade Bold is a theme specifically designed for the tech and music industry. It’s simple and no-fuss, allowing you to list and categorize products and add a blog to your site. There’s a quick view and a product comparison function, as well as product reviews.
The default color scheme is a popular choice for the tech industry, but you can change that to suit your business. Within the Arcade theme, there are three other style options: bright, natural, and light.
Final Thoughts
There are plenty of high-quality BigCommerce themes available, but selecting a paid one can be expensive. Of the free themes, Fortune offers the best feature options, including Google AMP optimization, and it has a silky professional feel to it.
Of the cheaper paid themes, the Scales theme and Exhibit both offer unique and eye-catching designs. These themes are quite different from each other but are both functional and going to appeal to the most creative of business owners.
All that being said, if you have the money, the Nebula theme has basically all of the features of every theme rolled into one – it’s certainly the premium option.
So, you want to make sure you choose well. Hopefully, one of our best thirteen themes will suit your business needs.