How to Create a Blog on BigCommerce

How to Create a Blog on BigCommerce

Ana Ana
7 minute read

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BigCommerce is one of the most used business software solutions today, and it’s Shopify’s biggest competitor. That being said, regardless of how great a platform BigCommerce is, its native blogging solution isn’t up to the standard of its other features.

By now, you must know the value of blogging for maintaining your online presence and building a relationship with your readers, not to mention that it leads to bigger profits. So, in this tutorial, we’ll go over the steps of how to create a blog on BigCommerce with DropInBlog – the handiest, friendliest, and most functional blogging tool available. Let’s go!

What Is BigCommerce and What’s It Used for?

BigCommerce is a cloud-based, SaaS, all-in-one platform that is mostly geared towards large businesses, B2B (business-to-business) sellers, and global sellers. Its popularity stems from the robust suite of out-of-the-box features it provides. 

It can also be suitable for small businesses with large catalogs, but it’s not the best match for startups simply because of the costs.

BigCommerce is an agile platform that has a slight learning curve to begin with. However, its native features are truly impressive and save you the costs of having to use a lot of third-party apps. The UI is intuitive, easy to navigate, and provides a really good hosting experience.

Can You Blog on BigCommerce?

You can definitely blog on BigCommerce – in fact, it’s highly recommended! As with any e-commerce platform, adding a blog to your site and blogging about something relevant to your brand can help increase your profits and really anchor your business (see our article on the highest-paid bloggers).

Unfortunately, BigCommerce’s native blogging functionality is elementary, to say the least. Compared to the other out-of-the-box features the platform has, it’s a watered-down version of the real deal because you only get the basic SEO features. You can add authors, dates, and images, but that’s about it, making it too basic for serious blogging.

However, that’s where DropInBlog comes in. This blogging tool is designed solely for blogging and offers features way beyond the basics. Plus, it was designed to be highly user-friendly and very easy to work with.

What You Need to Create a Blog on BigCommerce

Creating a blog on BigCommerce is a relatively simple process. All you need is an active BigCommerce account – DropInBlog will take care of everything else.

How to Create a Blog on BigCommerce with DropInBlog

Okay, so let’s guide you through the steps of installing DropInBlog on your BigCommerce website.

To start the setup, go to the DropInBlog listing in the BigCommerce App Marketplace

Next, click Get this app to begin the installation process.

how to create a blog on bigcommerce

You will be redirected to a window asking you to log into your BigCommerce account. To continue, click Log in.

bigcommerce dropinblog installation

You will then be redirected to a sign-in form. After you enter your login credentials, you will be taken to a confirmation page within your BigCommerce dashboard. When you get there, click Install

bigcommerce dropinblog setup

Next, you’ll be taken to a confirmation window where you need to click Confirm to finalize the installation process and allow DropInBlog to merge with BigCommerce:

bigcommerce dropinblog installation

And voilà! Your new DropInBlog account will be automatically created, and a DropInBlog page will be added to your website. You will be instantly redirected to your DropInBlog admin panel within the BigCommerce dashboard.

bigcommerce dropinblog dashboard

You’ll notice that there are four example posts full of helpful tips, but we also recommend “taking the tour” to familiarize yourself with DropInBlog’s features.

To view how your BigCommerce blog page will look, you can click My Blog in the top left corner. 

This is what we see when we preview our blog:

dropinblog page

The final step is adding the new blog page to your menu. To do this, head back to your BigCommerce dashboard and navigate to Storefront in the left navigation menu. After that, click Web Pages.

Here, you’ll see all the pages you have on your website. What you need to do is toggle the visibility of Our Blog to “on” so that it will appear on the main menu. While you’re here, you can also arrange the order of the menu items if you want.

bigcommerce dropinblog

Lastly, when you want to manage your blog, navigate to Apps on your dashboard and click on DropInBlog.

And that’s it! Now you can freely explore everything you can do with DropInBlog, the most practical blogging tool you’ll ever need!

Notable DropInBlog Features

Creating a super functional and good-looking blog with DropInBlog is easy, as you can see. But there’s so much more to blogging than just publishing articles, and DropInBlog has all the tools to elevate your blogging experience and optimize your posts.

Let’s do a brief overview of some of DIB’s notable features.

Blog Layout and Custom CSS

DropInBlog’s defining characteristic is that it inherits your CSS, which means that your new blog will seamlessly adapt to your chosen website template. To further customize it, you can choose one of the three blog layouts: 

bigcommerce dropinblog layout

DIB enables you to add custom CSS that will be injected into your website if you want to go a step further. You can use this to customize the appearance of your blog even more and implement very specific changes. Then, you won’t have to worry about the layout shifting around when you update.

bigcommerce dropinblog custom css

SEO Analyzer

The SEO Analyzer is truly the highlight of DiB. It’s a really great tool that can help you optimize your blog posts quickly and efficiently. 

In short, the SEO Analyzer is an intelligent and interactive tool that gives you immediate feedback as you type. It grades your content based on multiple criteria and suggests how to improve your article's SEO score. 

BigCommerce DropInBlog SEO Analyzer

This is the gist of it, but for more in-depth information, you can check out our article on how to use the SEO Analyzer for better SERP results.

Blog Settings

With DropInBlog, you can manage your blog settings in great detail. From adding 404 error messages and article reading times to easily modifying the output previews with just a toggle and changing the social and localization settings, DropInBlog allows you to have a real hands-on experience. 

So, the only thing remaining is to look for inspiration and use the tools of this blogging space in the best way possible!

how to create a blog on bigcommerce dropinblog settings


Yes, BigCommerce includes a built-in blogging functionality. However, it’s a bit limited if you want to do serious, regular blogging. If you want ease-of-use and quality SEO tools, you’ll be better off combining your BigCommerce site with a specialized blogging platform. 

You can create multiple blogs on your BigCommerce store, but essentially, BigCommerce only allows one blog in the normal format. There are a couple of workarounds for creating multiple blogs on BigCommerce, and one is connecting an external blogging platform like DropinBlog. 

Thank You!

BigCommerce is an excellent platform, and DropInBlog complements it perfectly. We hope this tutorial has been helpful not only in familiarizing you with the features of DropinBlog but also in the process of connecting with BigCommerce. 

Thank you for choosing DropInBlog to be your blogging companion, and if you ever need help with anything or have a question, please don’t hesitate to hit us up. We’ll be thrilled to assist you. Until next time, happy blogging!

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