Kartra is a cloud-based platform that’s all about internet marketing and sales. It’s an all-in-one solution for your online business.
Thanks to its holistic approach and the stack of e-commerce tools it offers, Kartra gives you the unique opportunity to run, manage, and control your online business all from one dashboard. This saves you a lot of time and money and enables you to focus solely on doing business.
In this Kartra review, I’m going to look at some important aspects of this web platform to help you decide whether it’s the right solution for you:
So, without further ado, let’s get to it.
Pricing
Kartra doesn’t offer a free plan, but it does offer a 14-day trial for $1. Additionally, if you do end up subscribing to one of the paid plans, and later want to unsubscribe, Kartra will give you your money back if you cancel your subscription within the time period of 30 days. Now for the important part...
There are 4 pricing plans available with Kartra: Starter, Silver, Gold, and Platinum.
At first glance, it looks like you’d need to pay a hefty sum to be able to use Kartra. But, at a second glance, it might even turn out that Kartra is, actually, pretty affordable, relative to the toolkit and features it offers. Considering that it’s an all-in-one sales and marketing solution and the alternative is to try to integrate and pay for numerous different types of software, it’s not that expensive at all.
Obviously, the differences between the pricing plans are regarding size. Except for Starter, where there’s 1 feature missing (Agency), all the plans have the same features. They only differ in how many of the same things they contain: leads, custom domains, emails, bandwidth, and so on.
As with many other web platforms, there’s a discount for an annual subscription, in this case, up to 25%. The prices with the discount are:
- Starter: $79/month
- Silver: $149/month
- Gold: $229/month
- Platinum: $379/month
A convenient thing about Kartra’s pricing plans is that they’re switchable. This means you can start with one, and then, as your business scales up, make the transition to another plan.
Let’s see what features Kartra’s plans include:
There’s also a custom plan for large enterprises, but you have to contact their support team for that.
Tools and Features
What’s a Kartra review without an overview of at least some of its tools and features?
Checkout
Often, going from a products page to a checkout page on a site feels like a discontinuous process. This is probably one of the key factors that accounts for high shopping cart abandonment rates. With its checkout page, Kartra tries to bridge this gap and make the whole experience much smoother and more consistent.
Kartra’s customizable and beautiful checkout templates are made to equip you with a checkout page that feels like a part of a whole, not like a separate isolated page.
On Kartra’s checkout page you can take care of everything important: sales, subscriptions, special offers, coupons, upsells and downsells, and more. In addition to this, there’s an abandoned cart recovery option, which is a mechanism that reminds potential customers, in a non-pushy way (say, via email), that they haven’t finished the checkout process. Believe it or not, this is a very effective means to convert leads into customers.
Leads
Leads are prospects; individuals and companies that show interest in what you offer. To turn them from potential buyers into actual buyers, you need to have some follow-up strategy that doesn’t treat them as a virtually amorphous mass but rather personalizes their experience with your products and site. And this is exactly what Kartra does for you.
Kartra provides you with an automated lead scoring and tracking system that helps you learn visitors’ behavioral patterns. Every time they do something related to your products/services, the system evaluates their interaction with a certain amount of points. These insights help you optimize your campaigns. Based on them, you can understand your leads better and learn who to target and how to approach them to maximize conversion rates.
Pages
According to Kartra, there are over 500 page and section templates. They’re all responsive and customizable. A simple drag-and-drop interface is used to make your page look the way you want. Lead pages, checkout pages, and video pages are only a small part of what you can create with Kartra. They include countdown timers, pop-ups, forms, and more. You can even get heatmaps that’ll help you gain insight into visitors’ habits, like where they usually stop scrolling and similar.
In its marketing strategy, Kartra implements a concept called behavior adaptive marketing. It boils down to showing visitors content that fits their needs and taste. Kartra achieves this through the already mentioned scoring and tracking system. As all aspects of a Kartra site are interconnected, this results in a clearer picture of who’s visiting the site and how they can be approached, therefore Kartra pages can show content according to the visitor’s profile.
Kartra’s email builder is based on an AI system that analyzes visitors’ actions and, based on the insights, gives leads a personalized experience in the form of emails that suit their needs and wants. It reports to you what works and what doesn’t work as a marketing move in a set of particular circumstances.
Funnels and Campaigns
To be more successful, campaigns have to include every aspect of your business. Kartra is all about this holistic approach and it’s fully committed to giving its customers every necessary tool to create campaigns of this type.
You can either choose one of the ready-made campaigns created by renowned marketers like Frank Kern and, one of the founders of Kartra, the late Andy Jenkins, or use a campaign that someone else created with Kartra. Moreover, you can sell a campaign you created on the Kartra campaign marketplace.
Memberships
In its assortment of cool features, Kartra also offers a membership site builder and manager. There are pre-designed layouts that you can customize to create a nice-looking and highly functional membership page.
A membership page/site is vital for the success of an online business. By giving subscriptions, you can build a loyal customer base and, with that, a steady income.
Kartra even allows you to host multiple membership sites in one membership portal. You can control customers’ activities by managing comments, revoking or granting access, and the like.
Videos
According to Kartra, visitors are more inclined to buy your product after watching a video about the product. For this reason, a good video service is a factor you need to take into consideration when launching an online business.
For the very same reason, Kartra takes care of this aspect too, by letting you have control not just over the video player, but also by giving you an opportunity to provide the best possible user experience too. Thanks to this and some smart analytics, you can personalize your visitors’ experience. By tweaking a couple of things, you can change how your video looks, use your logo as a watermark, add pop-ups and a buy button, and more.
Helpdesks
Every business needs to provide its customers with means to voice their complaints or ask for help and support. Kartra covers this aspect too, by letting you integrate help desk software. Thanks to this feature, you can provide customer support through more than one channel: a support ticket system, phone, Skype, and live chat.
Calendars
Kartra allows you to automate scheduling and organize bookings. Thanks to the Calendar feature, customers can see when you’re available in real-time and book appointments themselves.
Forms
Instead of having sterile forms that scare people away, Kartra lets you include attractive-looking forms that are meant to keep your visitors’ attention. They can be added to an already existing Kartra page, appear during a video at the appropriate time, or you can have them on a separate external page. There’s also an auto-fill option, for those that have visited your site more than once.
Affiliates
To put things in simple terms, affiliates are people who promote your products to get a commission from successful sales. It’s a great technique to reach a wider audience and drive more traffic to your site.
Kartra goes the extra mile even here. It lets you screen potential affiliates and asks them to agree to mandatory terms and conditions. All of this is to make sure that your affiliates represent your brand to your standards and abide by your rules.
Thanks to the powerful analytics tools, you can track your affiliates’ sales and performance.
Integrations
Despite being an all-encompassing online business solution, Kartra also allows for the integration of third-party apps, like payment gateways, email gateways, membership platforms, and more.
Agency
As its name suggests, this feature enables you to start your own agency. You can provide service to clients unrelated to Kartra or clients who already have Kartra accounts. Kartra gives you access to a centralized dashboard from which you manage accounts and see various client-related stats.
When it comes to choosing a business model for your agency, you have two options: to act as an account owner or as a contractor. In the first role, you own and sublease the accounts, and you have full control over them. As a contractor, you connect your account with other, already existing Kartra accounts and manage them on their owners’ behalf. When you finish the tasks you were required to do, you unlink the accounts and terminate the contract.
Kartra allows you to have the logo of your agency alongside Kartra’s logo.
Marketplace
The marketplace is where you can either search for an expert’s help and hire a designer, an entrepreneur, an expert on Kartra or any other field, or you can make use of someone else’s campaign (for free or a certain fee) to grow your business even further. Moreover, if you feel like you have expertise in a certain field or you have great campaigns, this is the place to share them for free with the rest of the community or sell them at a reasonable price.
Customer Support
Kartra’s support team provides around-the-clock support every single day of the year. There’s a ticketing system that lets you address issues and receive a response via email. There’s also phone support.
On the support page, you can find a link that leads to the kartraverse, basically, a Kartra training program. You can choose to go through the whole program or just look into a specific issue that bothers you or you’re curious to learn about.
Another way of getting help is through one of the social media apps: Facebook, Twitter, YouTube, and Instagram.
Additionally, on the support page, there’s this cool option called “Request a feature” and it’s as good as it sounds. It gives you a chance to share your (original) ideas about features you’d like to see at Kartra in the future. You can vote on features that have already been put on the wishlist.
Final Thoughts
As we saw in this Kartra review, Kartra is a convenient and powerful e-commerce solution. It’s a business-centered and feature-rich software. The only downside that comes to my mind is that it doesn’t provide a viable blogging option. But with a simple, graceful, and easy-to-integrate blogging solution like DropInBlog, this shouldn’t be a deal-breaker.
So go, check it out. Experience its strength; see how powerful it is, and set out on a business journey that writes a history of successes.