20 Successful Business Blog Examples to Get Inspired

Lacking the inspiration to get your business blog on track? The many benefits blogging can bring to your business are no secret, but sometimes, we just need a little nudge in the right direction to get started. We have ten examples of successful business blogs to help you get motivated. 

Patagonia

Patagonia is a well-known outdoor fashion brand that has also made its name doing good for the planet. 

Since its founding, Patagonia has been focused on sustainability and environmental activism. Their growth can be directly linked to their ability to harness content marketing. They link long-form content to their brand but without pushing a sales aspect. 

In one case, they had a campaign called “Don’t Buy This Jacket,” which was aimed at highlighting the environmental impact of fast fashion and ended up increasing their sales by 30%.

Patagonia sticks to a particular angle with their content marketing strategy, and they do it well. Their blog articles are primarily human stories of outdoor adventure or the preservation and protection of natural areas.

BizData

BizData, an Australian data analytics and AI consultancy, showcases their expertise through their informative blog. Covering a range of topics from AI implementation to data strategy, their posts are geared toward helping businesses harness the power of data for growth.

With detailed case studies, industry insights, and practical tips, BizData's blog is a valuable resource for companies and individuals looking to stay ahead in the data-driven landscape. Their commitment to sharing knowledge highlights their leadership in the field of data analytics and AI solutions.

We like how the blog is structured into content silos, making it easier to find what you’re looking for. If you want to achieve this, DropInBlog can help plan and organize your content for easier navigation.

Gymshark

Gymshark is a label some people will know quite well. Primarily an e-commerce brand, they have unleashed their growth through a clever content marketing strategy incorporating a blog with social media content and collaboration. 

Gymshark’s blog seeks to educate and inform readers about fitness tips and tricks while also developing guides to the best products for different activities.

Gymshark’s growth has been staggering – from a small-scale operation in a garage to a multi-billion dollar enterprise. They saved money by passing up paid advertising and investing in a variety of content marketing options.

Tree Work Now

Tree Work Now, based in Orlando, Florida, specializes in professional tree care services.

Tree Work Now’s blog, powered by DropInBlog, is a treasure trove of information for homeowners, offering insights on tree health, seasonal care tips, and storm preparation advice.

Their blog is a helpful and reliable resource for tree maintenance and gardening enthusiasts. We love how they use their expertise and experience to write helpful articles.

The theme and colors are consistent throughout the whole site. DropInBlog works by inheriting the CSS of the website it is embedded into.

Cookie and Kate

If you’ve ever been searching for recipe ideas, we can almost guarantee you would have found a Cookie and Kate recipe. Kate started the blog in 2010 to promote healthy eating and eventually wrote her own cookbook, which she sells from the blog. 

Cookie and Kate is a good example of a successful business blog because she’s done many things right. The blog name – Cookie and Kate – is her and her beloved dog’s name. It is creative, catchy, and links into her story, as well as the brand of healthy homestyle food that she wanted to promote. 

The blogging niche is also well chosen, given the ever-booming interest in healthy living and meat-free recipes. These things, combined with high-quality images and content, have helped to make the Cookie and Kate blog a success. 

Donna Bella Hair

Donna Bella Hair is a renowned brand specializing in high-quality hair extensions and accessories.

Their blog is an excellent resource for both professionals and consumers, offering a wealth of information on hair extension techniques, aftercare, and styling tips.

With articles ranging from choosing the right type of extensions to maintaining their longevity, the blog is designed to educate and inspire.

Images really bring this blog to life and make it visually appealing. Donna Bella Hair uses DropInBlog, which enables you to add images to any post.

Teapro

On a similar theme, there’s the Teapro blog. It’s no secret the English love their tea, and this UK-based tea company sells loose-leaf tea, as well as tea accessories and products. Their e-commerce store is combined with a very effective blog called Universitea. 

On their blog, you can find recipes, educational content about tea, lifestyle articles, and well-timed articles for particular events or seasons. The blog loads fast, it’s clean, and it’s uncluttered – all the while being easy to navigate between the shop and blog. 

ViaCord

ViaCord specializes in cord blood and cord tissue banking, offering families the opportunity to store these vital resources for future medical use.

Their blog is a comprehensive guide on the benefits and uses of cord blood and tissue, featuring articles on regenerative medicine, the science behind stem cell therapies, and personal stories from families who have benefited from their services.

With a focus on education and connection, ViaCord's blog provides valuable insights for expectant parents and those considering cord blood banking, making complex medical information accessible and relatable.

If you’d like to set up a similar blog for your business, DropInBlog can assist you with it. It only takes two lines of code.

PPR Human Resources

PPR Human Resources provides consulting and executive placement services to businesses looking to optimize their workforce.

Their blog is an essential resource for HR professionals and business leaders, featuring articles on topics such as talent acquisition, employee retention strategies, and leadership development.

With insights into current HR trends, legal updates, and best practices, PPR HR's blog aims to equip organizations with the knowledge they need to build effective and dynamic teams.

It’s a very professional-looking blog written by experts in the HR industry. DropInBlog also allows you to add authors and author descriptions with social media links.

Nomadic Matt Travel Blog

Nomadic Matt is a widely successful travel blog that was started as a side project while its creator was working a standard 9-5 job. The blog receives about one million visitors each month and includes travel tips and destination guides, along with links to booking sites. You can even purchase guidebooks. 

The blog became successful through a mixture of persistence, good SEO, and becoming a recognizable leader in the travel niche – particularly budget travel, which is where it all started for Matt. 

In order to grow a following, Matt also guest-posted on other blogs that had a crossover in followers and interest. For example, posting on finance blogs about the costs of travel and providing breakdowns of budget travel expenses proved fruitful for him. Our favorites are his segments on how to do it yourself.

Pearl Paradise

Pearl Paradise, a leading retailer of high-quality pearls, offers an insightful blog that delves into all aspects of pearls and pearl jewelry.

You will find a wide range of topics, including the intricacies of pearl grading, tips on styling pearl jewelry, and the unique qualities of different types of pearls. A must-visit blog for both pearl enthusiasts and new customers. Other businesses can learn a lot, too.

Pearl Paradise's blog utilizes DropInBlog, as well. With DropInBlog, you will have a blog search function with a search bar. Searching your blog posts has never been easier.

Massage Therapy Concepts

Their blog provides valuable insights into the benefits and usage of TENS and EMS units, along with tips on general wellness. Topics include effective pain management strategies, recovery tips for athletes, and the science behind their products.

What’s great about this blog is a combination of expert advice and practical tips, making it a go-to resource for anyone looking to improve their wellness routine.

The content is very well optimized for SEO, and the site gets a significant amount of traffic to the blog. Since the site utilizes DropInBlog for blogging purposes, the built-in SEO Analyzer tool assists in optimizing its blog content for search engine rankings.

Intrepid Travel

On the same travel theme but a little bit different is the Intrepid Travel blog. Intrepid Travel has become a household name in organized small-group tours around the globe. They are now a big-budget company, and of course, they use paid advertising. However, they also blog very effectively. 

Their blog – entitled The Journal – includes real stories that resonate with potential travelers, as well as guides to choosing the best tour or travel destination. They combine this with excellent imagery and shareable content that boosts their social media presence. 

Tateossian

Tateossian is a really good example of an e-commerce store getting the most out of blogging. Selling designer jewelry requires building solid foundations and maintaining a relationship with customers. The blog touches on evergreen topics like wedding jewelry and the romance of luxury jewelry, but also more unique events like King Charles’ coronation. 

Their online store is powered by Shopify to get the very best e-commerce functionality, but their blog is powered by DropInBlog. As many will already know, Shopify is notoriously lacking in blogging functionality, but DropInBlog fills that gap perfectly. DropInBlog allows Tateossian to seamlessly manage their blog with ease and directly increase sales.

The Better Backyard

The Better Backyard specializes in high-quality outdoor living products, from gazebos and pergolas to patio furniture and gardening accessories.

The Better Backyard’s blog is a rich source of inspiration and practical advice for creating and enhancing backyard spaces. Topics include design ideas, product reviews, DIY projects, and seasonal maintenance tips. The blog’s engaging content and expert recommendations make it an essential resource for backyard enthusiasts and homeowners alike.

If you want to set up a similar blog on your website, DropInBlog can help you. You can also promote your product offerings inside your blog posts.

Love Margot 

Love Margot is a cute and simple idea for a blog. The blog is named after the blogger's first Great Dane, who provided a mass of artistic inspiration for quirky t-shirt designs, as well as other products. 

The blog complements the shop, full of artistic products, and provides some humorous insights into the dog breed, as well as the more serious side of looking after your Great Dane. Built on the Kartra platform, this is a really good example of a very simple blog for a much smaller-scale business than other blogs mentioned here. They also make great use of a reading progress indicator in their blogs. 

Yankee Kicks 

If you’ve been looking for some really unique sneakers, Yankee Kicks has a selection of rare sneakers, and there might just be a pair with your name on it. This unique business idea of buying and reselling rare sneakers requires a good content marketing strategy. Naturally, they boost their SEO and product promotion with a simple blog, as well as a strong social media presence.

It would certainly be fair to call Yankee Kicks successful. The company was formed in 2018, and within the space of a few short years, they are now making an annual revenue of just under $5 million per year. They don’t just sell sneakers – you can get everything you need to accessorize, care for, and store your favorite sneakers. 

In short, while their business idea is more than unique, Yankee Kicks is the prime example of what a good blogging strategy can do for you.

WPS Health Insurance

WPS Health Insurance provides a range of health plans and services designed to meet the diverse needs of individuals, families, and businesses.

Their blog, "Your Health Matters," offers a wealth of information on various health and wellness topics, including tips for navigating health insurance, understanding medical bills, and maintaining a healthy lifestyle.

We like the blog's practical advice and clear explanations on topics like health insurance.

Wine Smarties 

Wine Smarties is the final business blog to highlight. Wine Smarties are certified wine sommeliers running wine courses for the Wine and Spirit Education Trust – for beginners and pros alike. They incorporate a blog into their site to discuss relevant news around the wine industry and educate visitors about wine and different accompaniments for different wines.

They have used Kartra to build and manage their online business and have paired it with DropInBlog to more efficiently manage their content. Wine Smarties is a perfect example of a professional, no-fuss blog.

NUTSÓLA

NUTSÓLA is a health-focused brand offering superfood mixes and snacks made with natural ingredients.

Their blog features a variety of content, including lifestyle tips, health insights, and delicious recipes. The articles range from the benefits of different superfoods and ways to incorporate them into your diet, to creative and easy-to-follow recipes using NUTSÓLA products.

The goal of the NUTSÓLA blog is to inspire healthier eating habits and provide practical advice for a nutritious lifestyle. Considering the importance of this, we’re sure that their blog attracts a big audience.

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