A call to action (CTA) is an essential piece of the conversion funnel. CTAs encourage your potential customers to take the desired action, which may be anything from joining a mailing list to purchasing a product from your Shopify store. Find out how to add products to blog posts in Shopify.
Adding a well-placed CTA can increase conversion rates by up to 80% in some cases. Essentially, by including a CTA link in your blog, you make it easy to turn a lead into a customer.
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How to Add Products to Blog Posts Using the Shopify Blog
If you’ve decided to use the built-in Shopify blog, there are a couple of ways to add products directly into your blog posts. The first is a feature button that you can add from your dashboard, the second is by using a plugin, and the third is to simply code it in yourself.
The “Buy Button”
Shopify developers have created a feature you can add to your page called a “Buy Button.” It is easily found on the left-hand side of your editor dashboard. However, there have been problems with it, and even Shopify doesn’t recommend its use.
The “Buy Button” is designed to make it easier to purchase the product by keeping users on the same page, but unfortunately, a problem arises at the checkout. This Buy Button leads to multiple checkouts rather than adding to the same cart.
Instead, Shopify recommends coding a cart permalink into the page. This sends the customer to the checkout with the product already preloaded into their shopping cart. However, this requires knowledge of HTML, CSS, JavaScript, and Liquid – but, hey, don’t let that deter you!
Code It Yourself
As we mentioned, Shopify recommends coding the products button into your blog. There are a number of code templates available online to help with this, but the best is using either Liquid or Javascript in the HTML editor.
If you’re like me and you worry about tinkering with the code in case you break your entire Shopify store, fear no more. Simply using a plugin is much easier.
Use a Plugin
A plugin that will give you the ability to create shoppable blogs or inject products directly into your blog posts is a great alternative. Magefan, Bloggle, and ProBlogger are just a few that give you this function.
However, you could also just use DropInBlog, which makes it super simple to create SEO-friendly blog posts and add products to your posts easily.
Using DropInBlog
DropInBlog is a professional blogging platform that “drops” neatly into your existing Shopify store. It gives you the ability to avoid using the native Shopify blog and thus avoid the problem of the faulty Buy Button.
You can find the DropInBlog plugin conveniently in the Shopify App Store. From there, you can try the platform for free before opting for one of several pricing plans available.
You’ll find the WordPress style editor easy to use, and the built-in SEO Analyzer will elevate your content above the competition.
How to Add Products to Posts with DropInBlog
When you open the content editor, you’ll see a button in the toolbar to Insert Shopify Product. Just add the product you want to appear in the blog posts, and then you’ll have shoppable posts that send the customer directly to make a purchase – it’s that easy.
FAQs
Is there an automated process to add products to blog posts in Shopify?
There is no automation that will add products to Shopify blog posts. The simplest option is to use the “Buy Button,” but this is problematic at best. A better solution would be to use DropInBlog to develop your posts and directly inject shoppable products into your post.
How do I make product carousels inside Shopify blog posts?
The only option to make and place a product carousel into a Shopify blog post is to code it yourself. There are templates you can use, but unfortunately, Shopify doesn’t make it super easy for you.
What are the benefits of adding products to blog posts in Shopify?
The benefit of adding shoppable products directly into blog posts is loud and clear: higher conversions. That’s not all, though – by adding products to your posts, you also help search engines to crawl and index your site. So, overall, it boosts your SEO and can lead to an increase in sales.
Final Thoughts
Although Shopify is an e-commerce platform built entirely around online shopping, they haven’t made it easy to add products to blog posts. Likewise, you’re limited in the extent of changes you can make to your blog layout. If you lack the necessary coding skills, you will find adding products and customizing the look of them in your posts incredibly difficult.
There are a couple of solutions, but the easiest is to use a plugin like DropInBlog. That way, you’ll get neat, professional-looking blog posts that you can easily add products to. If you want to know more, feel free to reach out to the DropInBlog team.
