Are you getting started with an online store on BigCommerce? Perhaps your store is established but not attracting enough traffic. Now, you’ve come to the point of developing the content marketing side of the business.
Blogging offers many benefits to businesses. It increases your site visibility online, which drives increased organic traffic to your site and, in turn, often leads to an increase in sales. Blogging places you as an expert in your niche and builds trust, as well as a solid relationship between you and your customers.
Once you understand the benefits of blogging, all you need is some inspiration to get going. Check out our hand-picked, top nine best BigCommerce blog examples.
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Great BigCommerce Blogs Made with DropInBlog
Bubble and Bee
Bubble and Bee proudly produces all-natural, phthalate-free, and paraben-free products for the face, body, and hair. The business started locally, but it was able to grow and sell more of its amazing products by moving into e-commerce. While BigCommerce provides all the e-commerce features they need, they have chosen to blog with DropInBlog.
Their blog, called “The Honey,” is a source of valuable information about common ingredients in popular products. They make excellent use of the social sharing buttons within their posts and also include a selection of related articles to keep visitors browsing and on the site longer.
Mountain Hardware and Sports
Mountain Hardware and Sports was established in the ‘70s to provide quality goods for your outdoor adventures, with excellent customer support. As times changed, they, like many of their competitors, moved online. BigCommerce provided the solid e-commerce platform they needed, but, as with Bubble and Bee, they’ve chosen to blog with DropInBlog.
It is quite advantageous for an outdoor equipment store to have a blog within its storefront. Mountain Hardware & Sports provides helpful advice on safety in the wilderness, as well as equipment reviews and easy campfire how-tos. Their blog posts are neat, well laid out, and include a clear call to action – to subscribe to the newsletter.
Busters Butler
Buster’s Butler bakes holistic, artisanal pet treats, which are available through their online store. There are treats for dogs and cats, and they make wellness treats infused with CBD oil or specialty treats and dental chews.
Pet owners always have many questions, so their blog gives them the ability to answer many frequently asked questions. There are posts about how to include CBD into your pets’ diet and also why. They also blog about using treats in training and how many treats are too many in case owners are concerned about overfeeding their pets. They make good use of DropInBlog features like the reading progress indicator.
Luminas
Luminas is leading the way in electroceutical technology. They sell specially designed and independently researched electroceutical patches for treating symptoms of chronic pain, leading to improvements in sleep and immunity. Their products are sold only online, so blogging has been a crucial part of their marketing strategy to bring customers to their store.
Luminas’ blog covers a range of health-related topics, including nutrition, the benefits of exercise, managing pain, and the connection between stress and pain. The blog is neatly categorized so readers can easily find posts on topics that interest them, and they also make good use of the reading progress indicator.
Another addition to their blog posts is a button linking the reader directly to shop their products. With DropInBlog, it’s also possible to insert specific products directly into the blog posts, which often leads to an increase in sales.
Jenier Teas
Jenier Teas specializes in selling wholesale teas, but not just any tea – only the most unique and exotic tea. To compliment their tea business, they have built a blog, the Tea Hub, which focuses on educating and engaging their customers on all things tea. There’s a short read about the ancient art of flowering tea and of course, a full history of tea.
The blog looks neat and tidy, and you can filter by blog category like health benefits, history of tea, or how-to guides.
Stamina Pro
Stamina Pro has developed a range of supplements for athletes. They either target specific ailments or boost performance and endurance capabilities. There are products to give you an immune boost, aid recovery, or assist with sleep – or you can purchase a combination pack.
Their customers are passionate about sport and fitness. The blog is a way to build a relationship with their customers and provide them with engaging reading material on topics they’re most interested in. For example, the benefits of swimming and how golf is a great activity for seniors. As is common with blogs made using DropInBlog, it’s neat and well laid out.
Frost Protek Plant Covers
Frost is a real problem for gardeners, particularly those growing edible gardens. Luckily, Frost Protek Plant Covers offer convenient frost protection covers for your garden. They also have a range of pest protection covers that work in much the same way.
Of course, their customers want to know how to use these covers for the best results. But customers are also interested in general gardening topics, like how to grow cucumbers or the best soil for growing vegetables. Apart from their focus on being a great resource for readers, Frost Protek Plant Covers use plenty of images in their blog posts, and the emojis keep it casual and fun.
Big Ridge Outdoor Kitchens
If you’re like me and love the outdoors, an outdoor kitchen is probably right up your alley. Big Ridge Outdoor Kitchens build beautiful custom-made outdoor kitchen spaces to suit any style and budget. They aim to make your house a home and connect people with nature at the same time.
The Big Ridge blog gives customers ideas on outdoor kitchen design, care tips, and even cooking guides – who doesn’t love the sound of grilled pineapple with cinnamon and honey? They even use the blog as a tool to introduce new products.
Decoupage Queen
Decoupage Queen is our final BigCommerce blog example, and it certainly is loaded with artistic inspiration. They stock beautifully crafted rice paper designs specifically for decoupage artwork, scrapbooking, or just about anything you could apply rice paper to.
They blog as a way of providing additional inspiration to their loyal customers. By announcing a new range of materials for the season or new products in stock, they are keeping customers engaged. They also have an informative article on what decoupage is for anyone just dipping their toes in.
Final Thoughts
There is quite a range of BigCommerce blog examples presented here, from outdoor equipment to pet care to craft supplies and health supplements. They all know well the benefits blogging can bring to a business as an affordable and effective marketing option.
Bubble and Bee, Luminas, and Stamina Pro all share a similar health niche and have focused much of their blog on educational posts, choosing to build their reputation as experts in their respective field and earn trust from customers.
There are many different ways to achieve success in blogging for your business, but one thing is for sure – you need to make use of all the features available. Add products to your posts and a collection of related blog posts, categorize posts for easy navigation, and include social sharing buttons for best results. Good luck with your BigCommerce blog journey and happy blogging!