How Much Does Kartra Cost? Pricing and Features Overview

Kartra is one of the most cost-effective online business solutions on the market today, but that doesn’t mean that it’s always the most suitable choice. In some cases, there’s simply no need to invest in an all-in-one sales and marketing platform. With that said, before we get into the pricing and features of Kartra, let’s see who stands to benefit the most from Kartra.

Who Is Kartra For?

Kartra might be overkill for someone who just wants to experiment with doing business online or is about to start an online business with no prior experience. For beginners, it would be better and cheaper to go with a regular site builder paired with a few simple, necessary integrations. If you won’t use the majority of the features and tools Kartra offers – and it offers a lot – then why pay for it all?

Let’s say your online business is your bread and butter, you’ve gained some experience in the universe of online sales and marketing, or your business is growing rapidly. You might feel you’ve reached a point where you need an integrated, all-encompassing business solution with outstanding marketing tools. In that case, trying out Kartra is definitely worth it. 

Kartra is perfect for scaling your business and taking it to the next level. To give you a better idea of what I mean, in the next few sections, I’ll go over Kartra’s pricing system and talk at length about the available pricing plans along with the features they offer. By the end of this read, it’ll become clear that Kartra really is one of the most, if not the most, cost-effective SaaS products for sales and marketing purposes. 

Kartra Pricing Plans

Does Kartra Have a Free Plan?

Kartra doesn’t have a free plan, which is only natural considering how much it offers in terms of tools and quality. There technically isn’t even a free trial, either, but you do have the ability to test it out before you decide whether it’s a good match for your business or not. 

Kartra Trial 

Kartra offers a 14-day trial period for the token price of $1 – so it’s not free. 

The trial period can be extended to 30 days with a little trick. Once you have signed up for your 14-day trial period, spend some time looking around the site. Then, when you hover your cursor over the exit button to leave the page, you’ll receive a pop-up with an offer to double your trial.

If you do decide to try it out, you’ll automatically get subscribed to the Silver plan, but you can change plans later. You can also get a full refund within 30 days if you change your mind entirely. 

Kartra’s Pricing Plans

So, how much does Kartra cost? Let’s take a look at the four Kartra plans:

Starter Plan

The Starter plan is mainly aimed at small businesses. The relatively low cost means low investment risk, so it wouldn’t be a colossally bad investment even if things didn’t work out.

This plan is good for clients who don’t see themselves as tech-savvy users. It comes with plenty of training materials to help clients establish their Kartra site in no time, allowing them to run their business without any hiccups.

Silver Plan

The Silver plan is great for a growing business. Small to medium-sized businesses that are well on their way to success would benefit from the features provided by the Silver plan, particularly the unlimited pages, bandwidth, and products.

Gold Plan 

An ever-growing and well-established medium-size business will find the Gold plan suits their needs far better. Once your online business is stable, what you need is scalability – and the Gold plan gives you five custom domains and 25,000 leads.

Platinum Plan

Platinum is for large businesses whose growth is fast-paced and requires a lot of work to manage day-to-day operations smoothly. Generally speaking, both Gold and Platinum work best if there’s a lot going on with your online business.

It’s also worth noting that the current pricing system is a great improvement compared to the previous plan options. There used to be a Diamond plan, but it no longer exists. If you feel like you still need more, there are also enterprise-level packages.

Kartra offers very flexible enterprise packages that can be customized according to a company's particular needs. They’re not listed on Kartra’s site, so for all enterprise arrangements, interested firms have to contact Kartra support directly.

Differences Between Plans

The differences between the pricing plans are almost exclusively in terms of the quantity of the same features. Almost every plan contains all of the features that the other plans have, but a lower-tier plan will have a lower quantity than a more expensive plan. 

This is unlike some of the other sales and marketing platforms, like ClickFunnels, where you have to upgrade to get access to features that are otherwise locked away.

The only exception to this rule is the Starter plan, where there’s one feature missing that’s a part of all the other plans – Kartra Agency. However, since this is something you need only when you’re running someone else’s business, it makes sense for it to be absent from lower-level plans aimed more at early-stage businesses. 

Another good thing to note is that Kartra’s plans are seamlessly switchable, and clients can cancel their subscription at any time. Also, if you cancel during the first 30 days of payment, you’re entitled to a refund.

Discounts

We’ve already seen that the prices are different for a monthly subscription and an annual subscription. Giving discounts for a subscription on an annual basis is a widespread practice today, and it can save you a lot of money. 

Kartra follows the same discount practice. So, with the annual subscription, here is what you save per month:

• $29 a month with Starter 
• $50 a month with Silver
• $70 a month with Gold 
• $120 a month with Platinum

Common Features

Of course, we haven’t listed all the Kartra features so far because there are simply too many. Here I’ll look at the tools that all Kartra plans share so you get a full understanding of what you get for your money.

Kartra Checkouts

A Kartra checkout page/shopping cart makes the whole experience of going from a product page to a checkout page a whole lot smoother and more consistent.

There are numerous customizable checkout templates including: 

• One-click transactions 
• Credit card and PayPal purchases 
• Upsells and downsells 
• Order bumps 
• Promotions 
• Coupons 
• Discounts 
• The option to pay through installments 
• An abandoned cart recovery option

Kartra Pages

There are hundreds of page and section templates. They’re all responsive and they can easily be customized in a drag-and-drop interface. One caveat: Kartra is not a regular site builder, so the customization options are fairly limited. 

Various types of pages can be created using these templates: 

• Lead pages 
• Video pages 
• Thank you pages 
• 404 error pages 
• Coming soon pages 

Some other nice features Kartra pages can include are countdown timers, pop-ups, heatmaps, and forms.

What’s more, all parts of a Kartra site are fully integrated and are constantly communicating with each other, and Kartra's AI tracking system enables entrepreneurs to gain insight into their visitors’ preferences. 

Kartra Leads

Kartra Leads is, in essence, an AI-based analytics tool that helps you learn and understand your visitors’ behavioral patterns. When they interact with your site, this tracking and scoring system follows their interaction and creates reports based on them. 

This helps you create better marketing strategies and tactics in order to maximize conversion rates. 

Kartra Funnels and Campaigns

Kartra gives you the opportunity to use ready-made campaigns created by superstar marketers like Frank Kern and Andy Jenkins, build your own campaign, or import one of the available campaigns made by another Kartra user. 

Thanks to the interconnectedness of all of Kartra’s tools, you can build funnels that give your leads the complete experience and maximize your chances of success.

Kartra Mail

Kartra is known for providing excellent email marketing functionality.

As with other functionalities, Kartra’s email builder is also AI-based. When it comes to email targeting, it gives your leads a personalized experience, making them more responsive to your marketing strategies. You can also get reports about what works and what doesn’t work regarding particular profiles and groups.

Kartra allows you to schedule automated emails based on how visitors interact with your site.

Kartra Memberships

Kartra provides its clients with a membership site builder. You can use one of the customizable pre-designed layouts to create a professional membership page. By enabling your visitors to subscribe to your site, you can build a strong community and increase your chances of steady income. 

You can host more membership sites in one portal and manage your subscribers' activities by controlling access privileges and comments. You can include lessons, video, and audio support and create different membership categories.

Kartra Videos

With Kartra, you can host videos and get a customizable video player that lets you: 

• Change how your videos look. 
• Use your logo on your videos. 
• Add pop-ups. 
• Include a buy button. 
• Find out if your visitors didn’t finish watching a video.

Kartra Helpdesks

Without the possibility of providing help and support to your customers, your business is doomed. 

By integrating help desk software, Kartra has taken care of the customer support aspect. You can provide customer support in different ways: 

• A ticket system 
• Phone 
• Skype 
• Live chat

Kartra help desks also include features like default pre-written replies to complaints, chat logs, and statistics related to your help articles.

Kartra Calendars

Kartra Calendars will help you keep your business organized, particularly across multiple time zones. Some of the things you can do with this tool are: 

• Automate scheduling. 
• Organize bookings. 
• Let your visitors book appointments themselves. 
• Convert your time zone to your clients’ time zones.
• Set available time slots.

Kartra Forms

Kartra forms are meant to attract and keep your visitors’ attention and not discourage them from leaving their information. You can add them to an existing Kartra page, make them appear at the most appropriate time during a video, or have them on a separate page. 

There are more than 50 designs you can use, an auto-fill option, and custom fields.

Kartra Affiliates

With Kartra’s affiliate program, you can have a special group of collaborators that promote your products/services for a small commission in return. It’s a great way to widen your target audience, increase traffic to your site, and gain more profits without you even doing anything in particular. 

But not just anyone can be an affiliate. Kartra gives you control over this aspect by enabling you to screen candidates and require them to agree with your terms and conditions policy. 

With this tool, you can track your affiliates’ performance, create a multi-tier commission system, and include payment milestones.

Kartra Marketplace

This is a place where Kartra users buy from each other and sell products and services to each other. Thanks to this feature, you can hire experts to help you with your business, buy premade campaigns, import products, and offer your skills or products to another Karta user.

Kartra Integrations

Despite being an all-in-one sales and marketing solution, Kartra does offer options for the integration of third-party apps. If you need something that Kartra doesn’t already provide, you can integrate:

• Payment gateways 
• Email gateways 
• Synchronization with external calendars 
• Creating SMS campaigns through phone service providers

Blogging

Blogging is one of the rare areas where Kartra doesn’t exactly excel.

Kartra has blogging templates available, so you can’t say it doesn’t offer a blogging functionality. However, it only provides some basic functions for creating blog posts. Kartra was created with different priorities in mind, which is why blogging has taken a backseat in terms of features.

Luckily, third-party integrations are a possibility, in which case, your best bet would be to use DropInBlog. It takes no time to add DropInBlog to your Kartra site, and the platform gives you a smooth, professional blogging experience. Using DropInBlog for blogging should definitely be a no-brainer.

FAQs

Conclusion

So, how much does Kartra cost? Do we consider it expensive, cheap, or somewhere in the middle? 

At first glance, it may seem expensive, but upon closer examination, it turns out that Kartra is really good value for money. As a fully-integrated sales and marketing solution that offers a host of options, high-quality features, and useful tools for a single account – Kartra is very reasonably priced. 

When you consider all the available functionalities, it costs much less than if you combined individual apps and platforms to get everything that Kartra gives you. In the end, if you need all the functionalities Kartra provides, it may just be a very smart and worthwhile investment for your business.