Kartra was founded in 2018 by Mike Filsaime and Andy Jenkins - two of the most prominent internet marketing experts. The platform hasn’t been around that long yet, but the fact that it was conceived and created by these two marketing giants has helped it garner a lot of interest right from the beginning.
Okay, that’s all good, but what exactly is Kartra and why is it important to learn about it? Is it simply just another website-building platform that claims to be unique and unlike anything else you’ve seen before? These are the questions that I’m going to try to answer in this article.
Kartra in General Terms
Kartra is a SaaS, mainly known as a great platform for creating landing pages and sales funnels. Let me explain this by going one step at a time.
SaaS stands for Software-as-a-Service. This means that it’s a cloud-based software, and access to its functionalities is provided through a subscription, directly on the internet, without the need for downloading, installing, and maintaining software on a local machine.
Just in case you’re not familiar with internet marketing terminology, a landing page is a self-standing page to which a user is redirected after clicking on a link or an ad on a website, social media, or in an email. The sole purpose of a landing page is the "call to action", which in this case means to persuade a user to buy a product/service that you sell.
Finally, a sales funnel is a very important marketing concept that has to do with the way you go from advertising to selling your product. Usually, 5 steps are associated with this notion:
- Awareness: users learn about what you offer.
- Interest: they relate to and become interested in your product or service, and actively search for more info.
- Decision: they decide to go one step further and try your product/service.
- Action: a user turns into a customer by buying from you.
- Retention: all the techniques you employ to keep your newly-gained customer pleased and loyal (emails, special offers, good customer support, etc).
Kartra allows you to choose among complete sales funnels templates created by marketing experts. Additionally, you can customize them to suit your personal needs and style.
What’s groundbreaking and unique about this platform is that it’s a real all-in-one, fully integrated eCommerce sales and marketing solution. It gives you all the data on your online business and all the tools you need to run it successfully, all in one place, under one account. No need to concern yourself with integrating the different platforms and apps to the apps in your stock, or to worry about how compatible they are. Kartra ensures that the assortment of tools it offers works in unison and, as a bonus, that assortment is quite large.
These tools are not standalone apps that are put together to somehow make up one whole. Each of them is an integral part of the same unit and they constantly interact with the other pieces of software. On top of that, these tools are not elementary. They can compete with the best software in each of the respective individual fields: page builders, email marketing tools, sales funnel builders, sales analytics software, checkout/shopping cart tools, affiliate systems, membership site builders, and video hosting services. This means that Kartra can do, to a certain extent, what Squarespace, Leadpages, Mailchimp, Teachable, Vimeo, Hellobar, Calendly, and ClickFunnels all do together. Can you imagine that?
Is Kartra Just Another Site Builder?
Kartra is different from other site builders in that it focuses on internet marketing and sales. The purpose of the tools and features it offers is to give you the best marketing means of achieving success in your online business.
If you want or need a super-customizable and impeccably designed, beautiful website where you talk about yourself, upload tons of pictures, write articles on philosophy, programming, or fishing, then you shouldn't use Kartra. In that case, it’s better to build a separate site with one of the many existing site builders and connect it to Kartra.
So, Kartra is, above all, a business-centered web platform. As an all-in-one sales and marketing solution, it saves you a lot of time and money. Instead of going through the hassle of searching for different types of software and trying to figure how they all integrate together (if they even do), you just focus on the one thing that really counts: doing business. The technical part is already taken care of by Kartra.
What Kartra has in common with site builders is that it allows you to create different types of pages: landing pages, checkout pages, thank you pages, sales pages, and more. But, again, if this makes any sense to you, the emphasis is not so much on the site or the pages (I mean, these are all marketing pages anyway). Rather, it’s all about applying different business, management, and sales strategies to attract potential buyers to the products or services you offer.
Another similarity with site builders is that Kartra offers pre-made templates for building pages (in addition to this, there are templates for emails and forms too). You can customize the templates in a drag-and-drop interface. And they’re all meant to be customized in the same way: without eating up your time, the precious time you should spend on doing what matters the most - selling stuff and gaining profits. Consequently, customization here is not necessarily for the sake of aesthetics, but it’s more pragmatic, in service of sales. Remember, Kartra was designed primarily for marketers and business people, not designers.
Overview of Kartra’s Features
Kartra is user-friendly and it offers so many extremely useful features, like:
- an AI system to analyze customers’ behavioral patterns
- countdown functionality
- the possibility to set up help desk support via live chat, phone, and/or Skype calls
- analytics for anything you need
- video hosting
- the option to cancel or change your subscription whenever you want
- email marketing
- marketing automation
- a marketing page builder
- a membership portal builder
- shopping carts
- online forms
- link tracking
- scheduling software
- an affiliate management system
And the best thing is that there’s no need for custom programming or for hiring designers at all.
When it comes to hosting, Kartra offers these options:
- You can opt for Kartra’s own hosting service.
- You can connect Kartra to a domain name you already own. You just need to make some adjustments in the cPanel of your hosting account.
- You can host pages created with Kartra on more than one server. Kartra creates a .html file for every page you build and it allows you to upload these files to different servers.
It’s worth noting that Kartra’s hosting service is very reliable and Kartra always strives to reduce downtime to the absolute minimum, which is guaranteed by the fact that Kartra’s infrastructure runs on Amazon Web Services.
Kartra holds to very high security standards:
- It doesn’t track or store any of your customers’ payment data.
- The data in your account is secured by firewalls and Cloudflare.
- There’s no central database, so you’ll be able to avoid disaster easily if Kartra becomes a victim of a vicious cyber-attack.
- The connection between you and your customers is always encrypted.
- It’s PCI and GDPR compliant, which means Kartra protects cardholders’ data both in the US and the EU.
Kartra is not exactly cheap - the prices range from $99/month to $499/month - but it’s a good value for the money, considering the fact that the alternative is to combine and pay for quite a few different types of software.
Kartra has an all-inclusive approach: everything is available for everyone. The difference between the subscription packages is quantitative: the size of your contact list, the amount of traffic bandwidth, the number of monthly email sends allowed, and similar increases or decreases as you go higher or lower on the different tiers offered.
Although Kartra shares certain characteristics with site builders, it’s definitely not one itself. Kartra is also not a blogging platform. For that, you’ll probably want a tool whose SEO functionality is a cut above the rest; something like DropInBlog, which is easily integrated into different software environments.
Finally, the answer to the question of what is Kartra, is as follows: Kartra is a sales and marketing cloud-based platform that’s strictly business-focused. It’s a viable all-in-one solution for any type of online business. So, if you’re a business entrepreneur searching for an all-encompassing web solution for your online business, you should definitely check out Kartra!