Swipe Pages vs. ClickFunnels Comparison - Which Is Better?

If you’re looking for a landing page builder, either Swipe Pages or ClickFunnels could be a good solution for your business. However, they’re not quite the same. 

If you’re considering either, it would be worth understanding the good points and possible downsides of each platform. Then you’ll know what to expect and which one will likely meet your requirements better. 

Companies of all sizes use ClickFunnels to great success, whether it’s for lead generation, sales generation, creating webinar events, or building complete sales funnels. While ClickFunnels is the choice of companies of all different sizes, it's predominantly small-sized companies that use the software.

Swipe Pages, on the other hand, is solely focused on landing pages and lead conversion. It’s gained a lot of popularity, very quickly. It’s well-built software that’s simple to use and works quite smoothly.

In this Swipe Pages vs. ClickFunnels review, we’ll explore some important aspects of both platforms. 

Pricing

Swipe Pages

You’ll be hard pressed to find another platform that offers the features that Swipe Pages does for such low prices. Its pricing system is built to meet the needs of regular users and experienced marketers, as well as agencies. 

Pricing-wise, Swipe Pages is highly flexible and affordable, with the option to pay each month or in one lump sum yearly.

The prices range from: 

• Startup plan: $29/month (paid annually) or $39 each month
• Marketer plan: $59/month (paid annually) or $89 each month
• Agency plan: $119/month (paid annually) or $199 each month

The three plans cater to different audiences. The most affordable is for regular users, the one in between is for professional marketers, while the most expensive is geared toward agencies.

While there isn’t a free plan, there is a 14-day free trial that doesn’t require credit card information, which is always nice. During the free trial, you get full access to the features included in your plan of choice, with the exception of the ability to add custom CSS and JS code.

The list of core Swipe Pages features available from the Startup plan and above includes:

• Accelerated mobile pages (AMP pages)
• Unlimited conversions and landing pages
• Multi-step forms and lead magnets
• Analytics, conversion tracking, and lead notifications
• Ability to add integrations as well as to sell directly from your landing pages
• Email and chat support

The added value that the Marketer plan brings you is the five sub-accounts and team member accounts, A/B testing, and dynamic text replacement. 

There’s also a feature called Smart Pages which allows you to send mobile users to specifically built, optimized mobile versions of your pages, which often leads to better mobile conversions.

The Agency plan gives you unlimited sub-accounts, team members, and custom domains. On top of this, you are entitled to exclusive onboarding help and CRO (Conversion Rate Optimization) consultation. 

ClickFunnels

ClickFunnels is far more expensive, and to add to that, its pricing system is structured differently than that of Swipe Pages. While ClickFunnels also offers three plans all around a similar price range, it doesn’t have a budget option for small businesses. 

The three plans which you’ll see in the image below start from $147/month up to $297/month. If you choose to pay annually, you will get a discount, saving you between $240 and an enormous $3,468 a year. The ClickFunnels 14-day free trial does require both your personal details and your credit card information to proceed.

So, what justifies the high prices at ClickFunnels? That’s an easy question to answer – it’s the large number of features and advanced tools the platform offers that make it worth the cost. 

In addition to this, ClickFunnels brings years of experience and know-how concerning sales and marketing tactics and strategies. It’s been on the market since 2013 and has been popular ever since. It’s helped many people achieve their business goals, making a name for themselves within the landing page builder community. Along with its popular affiliate program, ClickFunnels has managed to grow a loyal customer base.

Do the many features truly justify such high prices, though? Taking into account that ClickFunnels is still a very popular platform, we’d say yes.

However, many other users say that ClickFunnels has lost its edge in the market in recent years. Compared to other sales and marketing platforms, e-commerce store builders, and popular site builders that offer e-commerce functionality, ClickFunnels is no longer the top player. 

Also, somewhat counterintuitively, having a ton of tools at your disposal is not always an advantage. It can make the software bloated and buggy, especially when the collection of features is not well integrated, which is the case with ClickFunnels.

Still, you may find that ClickFunnels suits your needs, particularly with features like the following:

• Elaborate sales funnels and landing pages
• Upsells
• Membership areas
• Follow-up funnels
• Various payment processors
• Split testing
• Good stats-tracking tools 
• Around-the-clock live chat support and a ticketing system

Some Pros and Cons

We already mentioned certain notable features for both platforms. Now, we’ll break it down into what we feel are the pros and cons of each platform to help you better understand how they differ. 

Swipe Pages

Pros

• Creating Landing Pages is Quick and Easy

With Swipe Pages, creating landing pages is unlikely to take you more than a few minutes. Of course, this depends on what kind of landing page you’re creating – whether you prefer to heavily customize it or just add a few tweaks here and there. Simply put, you can have high-converting landing pages set up and live in no time.

• Easy to Use and Navigate

The Swipe Pages dashboard and page editor are intuitive, simple, and relatively clean. It doesn’t take much time to learn how to add, remove, and customize things. Figuring out where to find what you need and how things work is super easy, and the dashboard is exceedingly user-friendly.

• The Platform Is Constantly Improving

The Swipe Pages team frequently develops upgrades and adds new functionalities. They really listen to their customers’ requests and generally implement the features people want to see. A clear illustration of this is the added dashboard folder functionality that helps organize the control panel.

• Customer Support Is Fantastic

Along with pricing and AMPs, customer support is one of the main factors that users decide to make the switch to Swipe Pages.

In terms of available help and support options, Swipe Pages offers email and chat support as well as help through its documentation. While this is nothing unique in itself, it’s the team behind the customer support that gives Swipe Pages a good reputation. This is one thing that separates Swipe Pages from many other platforms and gives it an edge over ClickFunnels. 

• Simple Yet Powerful Page Editor

You can’t build websites or complete sales funnels in Swipe Pages. However, the look and feel of the Swipe Pages editor, as well as its speed, give it some big bonus points. While it’s simple and user-friendly, the amount of customization you can do with it is what really impresses users.

Cons

• Underwhelming Analytics Functionality

While Swipe Pages does have in-built analytics to track the performance of your landing pages, the analytics tool could use some improvement. In particular, analytics related to the AMPs are lackluster, and not having heat maps as a feature is subpar.

• Very Few Integrations and Templates

Officially, Swipe Pages integrates with a total of 15 third-party integrations. This collection consists of some very prominent names, such as AWeber, Zapier, HubSpot, Mailchimp, ActiveCampaign, and ConvertKit. Nevertheless, it would be much better if customers had a greater range of options with which to extend the platform.

An alternative way to add more functionalities to Swipe Pages is to use embed codes. This method is easy and quick, and it provides users with a lot more choices when it comes to expanding the platform’s capabilities.

• No Built-in Blogging Option

Along with landing pages, blogging is another tool in a marketing strategy. Swipe Pages doesn’t offer a native blogging solution, seemingly limiting your ability to tap into that marketing option. Fortunately, DropInBlog integrates perfectly with Swipe Pages. It’s a modern blogging solution that includes a special SEO Analyzer. You can add it to Swipe Pages and create your first blog in no time.

ClickFunnels

Pros

• Build Complete Sales Funnels 

Undoubtedly, this is the main forte of the platform. ClickFunnels is known for its high-converting sales funnels. The added bonus is that you can build a full sales funnel from start to finish in only a few hours.

• Detailed Help Documentation

The ClickFunnels documentation is an indispensable source of information on the ins and outs of the platform. It’s full of guides, videos, and articles explaining how to do things and resolve almost any potential issue you may come across.

• A Ton of Integrations

The list of available ClickFunnels integrations is much longer than what Swipe Pages offers. It includes notable companies like Twillio, Drip, Salesforce, Zapier, WebinarJam, PayPal, Google, and Apple Pay. The only downside is the lack of an easy-to-navigate, separate integrations page. Instead, you can find details about the integration options through the help center.

• The ClickFunnels REST API

APIs are extremely important for businesses today. They allow systems and programs to communicate with each other and save a lot of time, so they’re a great feature to have. 

Developers benefit from them greatly because it means they can build new programs without starting from scratch every time. For more information on the ClickFunnels API, check out this page.

• Good Email Marketing Functionality

The email marketing functionality ClickFunnels provides is first-class. You can create email funnels, set up email automations, build squeeze pages (essentially, a landing page that "squeezes" email addresses from your audience), send welcome emails, and use lead magnets. 

If that’s not enough, you can also integrate third-party apps that allow you to expand your email marketing functionalities.

On top of this, you can activate "Actionetics." It's a ClickFunnels app that enables you to track your audience. Based on your visitors' interaction with your site or page, their social media profiles, earnings, demographics, and other variables. 

Actionetics allows you to market to your users in a more personalized way, targeting them more directly based on their online habits and preferences. It's more than just email automation – it’s a totally different approach to email marketing.

Cons

• The Customer Support Is Poorly Rated

Of course, this doesn’t mean that every ClickFunnels customer has had a negative experience with the customer support team. However, when there are many conflicting experiences and reports, it certainly implies some inconsistency in service. It seems that the ClickFunnels support was better in the past, but the quality has declined over the years.

Inability to resolve issues, unprofessionalism, slow response time, and lack of knowledge and solid advice are just some of the complaints about ClickFunnels customer support. 

• No Follow-Up Funnels with the Basic Plan

The follow-up funnels allow you to use email automation, which is generally considered a pretty basic sales and marketing tool. It would seem to be a logical part of the full range of sales funnel-building features. However, that’s not the case, and the Basic plan lacks this feature. 

This omission makes a sales funnel seem incomplete, and considering the price you pay for this plan, it certainly is disappointing. 

• Slow and Clunky Platform Overall

We mentioned before that a myriad of features is not always a good thing. Unlike Swipe Pages, which is focused exclusively on landing pages, ClickFunnels belongs to the category of all-in-one platforms. 

These all-in-one platforms focus more on providing all the necessary tools and more. That means the platform will be jam-packed with features for landing pages, automation, CRM, and sales funnels rather than prioritizing a specific function.

While this isn’t always a problem, ClickFunnels users do often report that tools feel “patched together,” which results in a slow, clunky platform that doesn’t perform well.

FAQs

Final Thoughts

There’s much more to these two platforms than what we explored here. However, we hope that this Swipe Pages vs. ClickFunnels comparison answered at least some of the questions you had.

If you need a solid landing page builder and you are after an affordable, modern, and promising solution, then we recommend Swipe Pages. It doesn’t offer as many features as ClickFunnels, but it does the job of building landing pages more than fine and for a far better price. You can also use it to sell goods directly from your landing pages and accept payments through Stripe.

ClickFunnels has the big name, but it’s pricey, so before you decide to subscribe, be sure that you will use and need most or all of the features it offers. If you’re particularly after a good sales funnel builder, ClickFunnels is your friend. If you want to utilize its affiliate system or the Actionetics tool, that would justify opting for ClickFunnels.