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Are you considering the famous sales and marketing funnel builder ClickFunnels as a potential software solution for your business? As with any choice regarding a platform, pricing is something you have to take into account. We’ll help you to do just that.
In the following few sections, we’ll discuss the ClickFunnels pricing system and outline whether this platform is worth your money, time, and effort. Let’s get started.
The Times They Are A-Changin’
Before we explore the ClickFunnels pricing plans, there are a few important things you need to know about its pricing system.
Currently, this platform offers four pricing plans:
- Launch
- Scale
- Optimize
- Dominate
| Launch | Scale | Optimize | Dominate |
| $97/month (billed monthly) | $197/month (billed monthly) | $297/month (billed monthly) | Not available monthly |
| $81/month (billed annually) | $164/month (billed annually) | $248/month (billed annually) | $5,997/year (billed annually) |
| 1 workspace | 5 workspaces | 10 workspaces | 20 workspaces |
| Unlimited funnels (limited-time offer) | Unlimited funnels (limited-time offer) | Unlimited funnels (limited-time offer) | Unlimited funnels (limited-time offer) |
| 2 team members | 5 team members | 10 team members | 20 team members |
| 5 custom domains | Unlimited custom domains | Unlimited custom domains | Unlimited custom domains |
| 10,000 contacts | 75,000 contacts | 150,000 contacts | 400,000 contacts |
| 3 courses | 6 courses | 10 courses | 20 courses |
| Standard support | Priority and live chat support | Priority and live chat support | VIP and live chat support |
| Knowledgebase training | FunnelFlix training | FunnelFlix Pro training | FunnelFlix Platinum training |
However, not so long ago, another ClickFunnels plan was available called Two Comma Club X. This was the ClickFunnels highest-tier or premium package, and it came with an equally high price tag of $2,497/month.
We won’t get into details of why the Two Comma Club X had this extremely steep price and whether it was worthwhile. Rather, we want you to know that many reviews on ClickFunnels that are still circulating make reference to this pricing plan, even though it is no more.
The second important thing to note is that as of October 4th, 2022, they released a new version called ClickFunnels 2.0.
For more information on the exciting changes that ClickFunnels 2.0 brings with it, check out the ClickFunnels blog post titled Sneak Peek: ClickFunnels 2.0.
The ClickFunnels Launch Plan
Price
The Launch plan is the most affordable ClickFunnels offering. It comes at two prices, depending on whether you select monthly or annual billing:
- $97/month (billed monthly)
- $81/month (billed annually)
If you decide to pay annually, you’ll have to pay for the full year in advance. It may seem like a high upfront cost, but in the long run, you save $194/year. If you opt for monthly payments, you end up paying $1,164 over the course of a year.
Features
ClickFunnels actually has a long list of beneficial features, but we’re not going to go through them all. Instead, we’ll focus only on the ones in the Launch plan that we consider the most important.
Some of the awesome things that the ClickFunnels Launch plan allows you to do includes the following:
- Build unlimited sales and marketing funnels (ClickFunnels currently lists this as a limited-time offer).
- Create unlimited funnel pages of different types, such as landing pages, sales pages, thank you pages, etc.
- Build a contact list with up to 10,000 contacts.
- Use the intuitive and simple drag-and-drop editor to edit your funnels/pages.
- Choose from a host of free and paid funnel and page templates available, directly through your admin dashboard or on the ClickFunnels Marketplace.
- Use split testing to test different variants of your pages and find out which one converts better.
- Get standard support (live chat support starts with the Scale plan).
- Access analytics tools.
Who Is the Launch Plan For?
The Launch plan’s purpose is to meet basic business needs. This means that it’s primarily geared toward start-ups, smaller new businesses, entrepreneurs, and marketers with limited experience.
The Launch plan’s main drawback is that several features are reserved for higher plans, such as the custom code editor, calendars, and priority and live chat support.
Of course, when you have to use multiple platforms to get all the features you want, things get a bit cluttered, and this is less than ideal. In that sense, the Launch plan is not the most elegant solution, especially for those looking to streamline operations.
Moreover, with the Launch plan, you’ll be limited to 1 workspace, 2 team members, and 10,000 contacts. If your business outgrows those limits, you’ll need to upgrade. In the end, the Launch plan can prove inefficient in terms of its cost.
The ClickFunnels Scale Plan
Price
As with the Launch plan, you can choose to pay monthly or annually, and the same cost savings can be calculated. The two payment options for the Scale plan are:
- $197 per month (billed monthly)
- $164 per month (billed annually)
When you pay each month, you will end up paying a total of $2,364 over a year. Whereas, with the upfront payment for the whole year, the ClickFunnels Scale plan saves you $394/year.
Features
All of the features found in the Launch plan are available in the Scale plan, but you get higher quantities of the same features.
In the Scale plan you’ll get:
- Unlimited funnels (a limited-time offer)
- 5 workspaces
- Unlimited custom domains instead of 5
- 5 team members
- A contact list of up to 75,000 contacts
- 6 courses
- Priority and live chat support
- The custom code editor
- Webhooks and full API access
- The FunnelFlix training library
Who Is the Scale Plan For?
This plan is for established companies and experienced entrepreneurs and marketers. It can work pretty well for scaling businesses and for businesses with high outputs. The Scale plan price suggests that it caters to business owners who have seen considerable success and, consequently, have bigger budgets.
Ultimately, the Scale plan price is on the higher end. However, considering all the features that it includes and the positive customer experiences, it’s fair to say we think it does offer good value for money.
Having said that, it’s only good value for money if you really need it. If your business really needs a premium funnel builder like ClickFunnels, then you’ll likely get good value out of it. Otherwise, you might not be able to make the most of what it can do.
The ClickFunnels Optimize Plan
The Optimize plan costs $297/month ($248/month billed annually) and gives you access to an enormous number of features.
In this package, you’ll get:
- Unlimited funnels (a limited-time offer)
- 10 workspaces
- 10 team members
- Unlimited custom domains
- Up to 150,000 contacts
- 10 courses
- Priority and live chat support
- The FunnelFlix Pro training library
- A private 1-hour onboarding call
Who Is the Optimize Plan For?
The Optimize plan is the most expensive ClickFunnels plan you can pay for monthly. Those with much larger businesses turning over greater profits will get a lot of benefits from its higher limits, including 10 workspaces, 10 team members, and up to 150,000 contacts.
One Funnel Away Challenges
The One Funnel Away Challenges are not pricing plans. They’re exclusive offers that include training and access to selected ClickFunnels features or programs at discounted prices.
When you sign up for a One Funnel Away Challenge you’ll go through a thirty-day course, during which you receive different tasks each day. The idea is to provide an intensive training course on developing funnels, assisted by video and live coaching sessions, as well as some additional educational material. Some of the sessions even include coaching from the founder of ClickFunnels, Russell Brunson.
You’ll learn all you need to know to develop your first funnel – you don’t even need to have a product to join. However, you will have to join the waiting list to be notified of the next funnel challenge.
For more information on the One Funnel Away Challenge, check out this ClickFunnels article.
Other Things to Know
Are There Any Additional Costs?
On ClickFunnels, you don’t need to pay any fees beyond your regular monthly or annual subscription fees. However, there are some other costs that you need to take into account when considering this platform as a potential solution for your business.
Domains
One of them is custom domains. When we talked about pricing plans, we mentioned that ClickFunnels allows you to connect a certain number of custom domains to your account. However, they’re not provided for free by the company.
If you don’t already own a custom domain bought elsewhere, you can get one or more through ClickFunnels.
Payment Gateways
This next one is a pretty much standard additional cost that you just cannot avoid no matter what sales and marketing platform you’re using. We’re talking about the cut that payment processors like Stripe and PayPal take from your earnings every time a customer purchases from you.
They won’t charge you in advance, but you’ll always share a part of your sale with your payment processing provider.
Integrations
Needless to say, integrations are an added cost. With the rollout of ClickFunnels 2.0, they’ve added a blog feature. However, if you need really professional blogging, you can integrate a specialized blogging app like DropInBlog.
Free Trial
As with many other business software solutions, ClickFunnels offers a free trial. You can try out the platform for 14 days free of charge before you decide whether it’s suitable for your business.
Do shop around, though, because you may find a longer free trial period through an affiliate link. So, pay attention to the links in and below the reviews you’re reading or watching.
FAQs
How much does ClickFunnels cost per year?
The four pricing plans can be paid monthly or annually (Dominate is annual only). Paying annually gives a discount compared to paying monthly over the same duration. For example, the Launch plan costs $97 per month when paying monthly, but it works out to $81 per month if you pay once a year. Similarly, the Scale plan costs $197 per month if paying monthly ($2,364 over a year), but the annual payment option works out to $164 per month ($1,968 a year).
Does ClickFunnels charge a transaction fee?
ClickFunnels does not charge anything on top of your subscription fee. However, you’ll need to check with your chosen payment gateway, as they will have their own policy regarding transaction fees.
What is a good alternative to ClickFunnels?
Another frequently mentioned e-commerce landing page builder is Leadpages. Leadpages allows you to do much the same thing as ClickFunnels but for a similar starting price. With Leadpages, the Grow plan will cost you $99/month, or $948/year ($79/month). The best part? It also integrates with DropinBlog!
Final Thoughts and Conclusions
We’ve looked at the ins and outs of the ClickFunnels pricing system and special offers. Here are our concluding thoughts:
- ClickFunnels is not cheap.
- As of writing this article, there are four ClickFunnels pricing plans: Launch, Scale, Optimize, and Dominate. In our opinion, the first one is not cost-effective, while the second is expensive but feature-packed and potentially worthwhile.
- ClickFunnels regularly offers special deals in the form of One Funnel Away Challenges. These challenges are designed to provide intensive training and access to all the features so you can develop your first sales funnel.
Overall, based on everything we have said about ClickFunnels, as well as our knowledge of this platform’s culture, is ClickFunnels worth it?
We would really like to provide a decisive answer to that question, but it depends. The fact that ClickFunnels has been around since 2013, and is considered among the most popular business management platforms, tells a story of success.
However, as we mentioned earlier, this funnel builder might not be cost-efficient for everyone. If you need an excellent specialized funnel builder, and you have a developed or rapidly developing business with a solid budget, ClickFunnels could be for you.
If you don’t need software specialized for funnel building, ClickFunnels may be overkill and overly expensive. In the end, whether ClickFunnels is worth it really depends on your specific business requirements.
