Big Cartel and Etsy are very similar e-commerce platforms. They both cater to the same target customers – crafters and artists – so doing a Big Cartel vs. Etsy comparison is inevitable.
Big Cartel’s main audience, however, is independent artists like musicians and designers. On the other hand, Etsy is primarily used by small retailers who sell handmade and vintage products.
That said, they’re both web platforms where creatives sell their creations. Additionally, both are perfectly suitable for running a small-scale business, and interestingly enough, they were founded in the same year, 2005.
But these platforms also have other significant differences. My goal in this comparison is to give you an overview of those differences and provide information on how these platforms work.
Table of Contents
The Main Difference Between Big Cartel and Etsy
I couldn't find any info on the origins and history of Big Cartel’s name, so I don’t know what “Big Cartel” actually stands for. However, it’s funny how Etsy got its name.
Namely, one of the founders, Robert Kalin, wanted to build a platform from scratch. The name of the platform had to symbolize this new beginning. That’s why he gave his creation a meaningless name. I mean, it’s loosely based on an inaccurate transcription of the Italian expression “Eh, si” (meaning “Oh, yes”). Nevertheless, the word is definitely original, and everyone would associate it only with the company itself and nothing else.
However, this is not the fundamental difference I wanted to talk about – it’s just something that I found amusing while doing my research.
The most fundamental difference between Big Cartel and Etsy has to do with the way they are designed.
| Big Cartel | Etsy |
Standalone stores with custom domains | Shared marketplace |
| Easier to build your own brand | Harder to stand out |
| Lower traffic – depends on individual marketing efforts | Higher traffic – millions of active buyers |
Etsy
Etsy is like a giant marketplace (similar to Cratejoy) where your unique products and brand have to compete for attention, which means they may get lost in the sea of competition.
Everyone sells in the same space here. When people buy your product, they don’t exactly buy it from you – they buy it from Etsy. You don’t have your own unique store where you can build your brand and show your originality.
Etsy doesn’t leave a lot of room for your brand image to shine, other than a little profile photo and merchant name. It doesn’t allow you to build a standalone e-commerce store. It’s more like having a stall at a local market.
BigCartel
In contrast, Big Cartel lets you create your own personal store. You get a special online place and your own domain, where you can showcase your products and build your brand independently from anyone and anything else.
But this comes with a caveat. The way it is, Etsy already has a lot of sellers and a huge customer base, so you don’t necessarily need to make as big an effort to attract a following as you do with a brand-new online store. Yes, you do share the same space with thousands of other sellers, but Etsy has its own smart ways to drive traffic to your products.
Unlike Etsy, building a Big Cartel store means that you have to start from zero. You have to develop clever strategies to drive people to your website and generate sales.
Before I proceed, I have to say one more thing. And it’s very important.
When I described Etsy as a giant marketplace, I meant regular Etsy, but there’s an alternative provided by the company itself. It’s called Pattern, and it’s a whole different animal. It’s similar to Big Cartel in that it lets you register your domain and allows you to have your own e-commerce website.
This website can be synchronized with a regular Etsy shop, but remember that it doesn’t come with Etsy’s regular subscription plans.
Pricing and Fees
Big Cartel | Etsy | |
Free plan: | Yes | Yes (kind of) |
Paid plans: | Several | One, plus an optional add-on website builder |
| Listing fee | None | $0.20 per item |
| Transaction fee | None (outside of payment processor fees like Stripe/PayPal) | 6.5% per transaction |
| Optional fees | None | Ads, currency conversion, in-person selling |
Big Cartel
Big Cartel offers a free plan, which is great news. And for those who want to get access to some more advanced features, the platform also has several premium plans.
Some of the cool features that come with the free plan are free themes and the option to sell products via Big Cartel’s Android and iOS apps. You can list only a few products, and you get limited customization options though.
Meanwhile, the paid plans include some extra features: third-party app integrations, theme code editing, bulk editing, custom domains, and several more. The difference between the paid plans is in the number of products you can sell, with the upper limit reaching several hundred products.
One cool thing about Big Cartel is that it doesn’t charge listing and transaction fees. This doesn’t mean that you don’t pay for the services provided by transaction gateways. But, the fact that Big Cartel doesn’t take a cut from your earnings is great news for anyone running a small business with limited capital.
Etsy
Etsy has a free plan called Etsy Standard, which is your default plan when you sign up, and a paid plan called Etsy Plus. But the free plan is not really going to be free to use. With both of these plans, there are fees for so many things that at a certain point, it may be just too much. Let’s start from the beginning.
What do these plans include?
There isn’t much information on Etsy Standard’s features available on Etsy’s website. It only says that, with this plan, the clients get the basic tools that enable them to sign up and start selling. Naturally, this implies that there are certain limitations when it comes to making design changes to your storefront.
The paid Etsy Plus plan offers advanced customization features, monthly Etsy Ad credits, discount offers on packaging supplies, and more.
Fees
Now, let’s take a look at Etsy’s fees. With Etsy, you have to pay listing, auto-renewal, transaction, and payment gateway fees. Some optional fees include in-person selling, advertising, and currency conversion fees. For more details, check Etsy’s fees and payments policy page.
The fees are not high, but they add up. You should do your math and see whether or not it’s a good idea to sell your products on Etsy. The fact that there are already so many people doing business on Etsy proves that it really can be a profitable endeavor.
Customization and Ease of Use
Big Cartel | Etsy | |
Easy to use: | Yes – minimal setup, intuitive interface | Yes – very beginner-friendly |
Customization: | Basic design customization | Limited – fixed layout, minimal branding |
Custom domain: | Yes (paid plans only) | Yes (via Pattern or domain redirect) |
Notable features: | SEO tools, order tracking, SSL, discount codes, analytics, mobile apps | Etsy Ads, shipping tools, seller dashboard, international support |
Integrations: | Yes (apps, analytics, blogging tools like DropInBlog) | Yes (external integrations available) |
HTML/CSS access: | Yes | No |
Big Cartel
Big Cartel allows for customization, but it’s not one of its priorities. The accent is more on ease of use. With Big Cartel, everything is simple and neat.
Big Cartel offers tons of cool features, like a custom domain name, SSL encryption on each page, SEO optimization, inventory tracking, bulk edit orders, packing slips, order status updates, conversion rates, visitors and product statistics, and so on.
However, when it comes to customization, the scope of changes you can make is not as wide as, for example, with Shopify. Of course, this doesn’t have to be a drawback. Not having to bother with a gazillion of options may actually feel like a breath of fresh air. If what you really want is just that – a simple, no-fuss e-commerce store – you’ll get it with Big Cartel.
If you want to do some tweaking, though, you’re free to play around with colors and text, add buttons, do some tricks with images, and even do some HTML and CSS coding.
Etsy
Everything I said about Big Cartel can be said about Etsy, too – it’s an easy-to-use platform where creative control and customization are not the primary focus.
So, on the one hand, it’s an advantage that there aren’t many advanced features as it makes Etsy simple and easy to use. But, on the other hand, this may also be viewed as a disadvantage: not being able to adjust the default design can feel very limiting for some users.
However, you can still make your Etsy page look professional with the available customization options without ever resorting to code. Besides, if you want to improve the look and functionalities of your shop, you can always use some of the available third-party integrations.
Customer Care and Support
Big Cartel | Etsy | |
Phone: | No | Yes |
Email: | Yes | Yes |
Live chat: | Yes | Yes |
Resources: | Help Center with articles + videos | Help Center, forums, seller handbook, videos, webinars |
Big Cartel
Big Cartel’s help page is well-organized and informative. You can find many articles and videos that cover various topics and answer questions related to building and running a Big Cartel store.
Another way to get help for your e-Commerce store is through Big Cartel’s contact center. It consists of a team of people who provide support seven days a week. You can contact them through email or chat. There’s no phone support, though.
Etsy
Etsy takes care of its clients via different channels: the Help page, forums, live chat, and phone.
Also, there are a lot of resources on Etsy’s website, like videos, tutorials, helpful links to marketing and e-commerce resources, and even inspirational stories by users. You’d never feel like you are on your own.
Blogging
Big Cartel | Etsy | |
Native blogging solution: | No | No |
Blogging options: | Yes – via DropInBlog | Limited – only via Pattern (separate site builder) |
Big Cartel
Big Cartel doesn't give you the option to add a blog to your store. But if you want to say something about your products, one way to do that is to link your Big Cartel website to a WordPress blog. This is possible thanks to the Big Cartel plugin for WordPress.
However, a much better choice would be to find an easy-to-use blogging app and simply integrate it into your Big Cartel website. One of the best and simplest blogging apps out there is DropInBlog. We’ve written about how to add DropInBlog to your Big Cartel store, so you should definitely check it out.
Etsy
The only way to blog with Etsy is through Pattern, a product offered by Etsy. It’s like another channel for your business that allows you to create a website separate from your Etsy shop. You can read about how to do that here.
FAQs
Do the Big Cartel and Etsy platforms allow you to start a blog?
Neither Big Cartel nor Etsy have a built-in blogging feature. However, if you’re intent on continuing to use these platforms, there are workarounds.
With Big Cartel, you can integrate with third-party apps by injecting their code into your site’s HTML. With Etsy, it’s a little different since they have their own website-building product called Pattern.
What’s the best way to start a blog on Big Cartel and Etsy platforms?
The best way to start a blog on Big Cartel is by adding DropInBlog to your store. The process is seriously easy, and it should take you no more than three minutes. We have a comprehensive tutorial on how to add DropInBlog to Big Cartel here.
For Etsy, the best way to add a blog is to use their own product Pattern because it’s currently the only way to add a blog to your Etsy store. While not comparable with other e-commerce platforms, Pattern’s offerings are quite impressive. However, the transaction fees are quite high – higher than Shopify’s fees.
What are some alternatives to Big Cartel and Etsy?
Big Cartel and Etsy are great at what they do, which is why they have large user bases. But if you’re looking for something a little bit different that can still accommodate your small business, there are plenty of great business software solutions that you can use for both selling and blogging.
Shopify: Ideal for small businesses, with strong blogging tools and e-commerce features. Affordable, scalable, and well-documented.
Wix: Very beginner-friendly with drag-and-drop design, beautiful templates, and blogging baked right in.
Squarespace: Known for stunning designs and a native blog feature. Great choice for artists and creatives.
Square Online: Offers a free plan with e-commerce and simple website features — perfect for sellers on a budget.
Ecwid: Another strong option that lets you start for free and doesn’t charge additional transaction fees. Easy to embed on an existing website or blog.
Is Etsy or Big Cartel better?
Etsy is better if you want quick access to a large marketplace and are okay with paying multiple fees. Big Cartel is better if you want full control over your brand with your own standalone store and fewer fees – but you'll need to drive your own traffic.
Which platform is better for SEO: Big Cartel or Etsy?
Etsy has strong built-in domain authority, so your product listings may show up in search results more easily – especially for new sellers. However, you don’t get much control over SEO settings.
Big Cartel, while not as powerful out of the box, gives you more control: you can tweak page titles, meta descriptions, and even integrate SEO-focused blogging tools like DropInBlog which can significantly improve long-term organic traffic.
Main Takeaways of Big Cartel and Etsy Features
In this article, we examined some of the most important aspects of Big Cartel and Etsy. Based on my research, these are the main takeaways:
Audience: Both platforms primarily serve artists, makers, and small retailers.
Store ownership: With Big Cartel, you own a standalone website from the start. Etsy sellers operate within a shared marketplace unless they opt for the separate Pattern website (available for existing users).
Costs: Both platforms are affordable, but Etsy's additional fees for listings, transactions, and payment processing can add up quickly.
Customization: Both are easy to use but offer limited customization compared to larger e-commerce platforms.
Support: Big Cartel provides direct email and live chat support, while Etsy offers support through email, chat, and phone.
Blogging: Big Cartel requires third-party integration for blogging, while Etsy's blogging option is only available through Pattern.
Hopefully, this Big Cartel vs. Etsy comparison will help you in your decision-making process. If you want to see how well things measure up before you commit to one of these two site builders, I hope that we’ve provided you with enough information to make a more informed decision.
