Our top pick: The best enterprise blogging platform is DropInBlog, thanks to its seamless integration with existing websites, powerful SEO tools, and in-depth user permissions.When you start looking for a blogging platform for your business, you’ll notice that most lists discussing this topic are too broad because they list solutions for all audiences. Well, you don’t have to worry about that here. This article isn’t about helping you find the best personal blogging platform, but the best enterprise blogging platform.
Here, you’ll learn about the essential features of a blogging solution for enterprises, and get an overview of the platforms that made it onto our list.
Let’s begin!
Table of Contents
Do Enterprises Need a Blog?
Absolutely! The recent data shows that roughly 3 out of 4 Fortune 500 companies have a blog.
If you consider the benefits of blogging, ranging from increased organic traffic and lead generation to raising brand awareness, you’ll find there are quite a few reasons to start a blog for your business.
The bottom line is that the upsides of having a blog are too good to pass on.
Must-Have Features for an Enterprise Blogging Platform
If you decide to start an enterprise blog, here’s what you should consider when looking for the right blogging tool.
Ease of Use
The most popular enterprise blogging platforms are user-friendly and for a good reason. You have an enterprise to run! You don’t have time to watch a tutorial when you want to do simple tasks, such as scheduling a post or adding a table of contents to your articles.
The best way to find out if a platform is easy to use is to sign up for a free trial, which is typically between seven and fourteen days. After the trial, you’ll know you’ve found an intuitive platform if you can create and publish your blog content without hiccups.
Content Editor
To understand the importance of a powerful content editor, look at any blog post. You’ll notice that a blog post is more than just high-quality content. A great deal of its appeal lies in how the content looks. To turn high-quality content into a blog post people want to read, you should use a variety of content types to make your blog posts visually appealing.
To do that, you need a content editor that allows you to easily add elements that will break up your big blocks of text. To make your content skimmable, you need a table of contents, clear headings, bulleted lists, engaging images, and relevant FAQs. All of these options should be available within the content editor to help you create great content easily.
Again, an easy-to-use platform is your best friend. Can you add these elements without experimenting with code or installing third-party plugins? If yes, you found yourself a powerful yet intuitive content editor.
SEO Features
Search engine optimization plays a crucial role in selecting a blogging platform. You need a platform that will help you optimize your content for search engines.
How can it do that?
For one thing, the platform you choose should allow you to add metadata to your posts, namely SEO titles and descriptions. The data you add here is what will show up in search engines when people look for keywords you want to rank for.
More advanced platforms will also have features like as-you-type suggestions on how to make your content more search-engine friendly.
A good blogging tool should also allow you to create clean, descriptive post links. Additionally, your enterprise blogging tool should offer a simple way to generate an XML sitemap of your blog posts to help search engines index your content.
If a blogging tool doesn’t have many built-in SEO features, you should check if it at least integrates with third-party SEO apps and plugins.
Team Management
As your blog grows, you’ll need more people to help you run it. With that in mind, you should look for a solution that lets you add team members to your account.
Not all members of your team should have the same access privileges, either. You don’t want everyone to have access to your billing info or allow them to delete your account data. The best way to handle how others interact with your blog is through user roles and custom permissions, so make sure that the platform you choose offers these features. That way, you can let junior employees create posts without giving them full access to other aspects of your blog – which is only one of the many benefits of selecting a blogging tool that supports user levels.
Integrations
We already mentioned that an enterprise blogging platform should allow you to integrate your blog with SEO tools. This is also true for other tools you already work with, such as email marketing apps, analytics, or automation tools.
Analytics
Tracking your content’s performance is essential for evaluating your content marketing strategy. Your blogging solution should help you track your posts’ key metrics – number of visits, engagement times, and bounce rates.
To get these insights, look for a platform that either has built-in analytics or integrates with the analytics tool you use.
Feature Limitations
When choosing an enterprise blogging tool, you want to avoid tools with limitations – especially if these are present even on the software’s top-tier plan. Some examples of such limitations might be the number of pages or blog posts you can create or the number of users you can add to your account.
Enterprise-Level Security
Last but not least is security. When looking for an enterprise blogging solution, make sure it supports essential security features such as HTTPS encryption, two-factor authentication, and service level agreements (SLAs).
Best Blogging Platforms for Enterprises
Now, let’s look at the blogging platforms that might be a perfect fit for your enterprise-level company.
DropInBlog
First on our list is DropInBlog – a cloud-based embeddable blogging tool. What makes it perfect for big companies is that it is both user-friendly and feature-rich.
One of the platform’s most notable features is that it seamlessly integrates into your existing website. Regardless of whether your site is built in HTML, Framer, Shopify, or any other platform – you can integrate DropInBlog in minutes and it will automatically inherit the style of your website. You can even change your design, or coding architecture, and DropInBlog will adapt to it. It's a blogging solution that you can install today and use for years to come as your company grows.
The editing experience is straightforward and user-friendly. DropInBlog’s content editor is equipped with everything you need to create engaging, informative content. Your blog posts can have videos, images, CTA buttons, TOCs, and your store’s products – all without third-party apps or plugins.
One of the perks of using DropInBlog is its copy-and-paste-from-anywhere functionality. So, when pasting your content from another source, you won’t have to delete extra spaces or worry about having different formatting on your blog and site. The cloud-based blogging tool inherits your existing site’s CSS.
Another thing you’ll like about DropInBlog is its SEO Analyzer – the platform’s native SEO tool that offers as-you-type suggestions on how to optimize your content for search engines. Again, all of this is done without external apps. And, of course, the enterprise blogging tool lets you do the standard SEO tasks such as adding metadata and generating an XML sitemap for your blog.
Since DropInBlog supports user levels, you can also bring in your team to help you run your blog. Plus, you can customize each user’s role to ensure they have only the necessary access that matches their role with your company.
Security-wise, the platform supports all the features you need – from two-factor authentication to GDPR compliance.
Another feature you’ll probably like is the option to connect DropInBlog with Google Analytics. The exciting part is that, once you connect these two platforms, you can access your GA4 data directly from within your DropInBlog account.
Being a dedicated blogging tool, DropInBlog also includes many features designed to enhance your blog. One unique example is the platform’s in-house listen-to-article feature, Blog Voice AI™, designed to help turn your written content into audio articles. And to save you time, DropInBlog created Smart Snippets™ – which allows you to create and manage reusable content on your blog.
DropInBlog is our top choice for enterprise businesses, offering powerful features and seamless integration to support large-scale blogging needs.
WordPress
For many entrepreneurs, one of the most obvious choices for an enterprise blog is WordPress. This content management system (CMS) powers close to 44% of the internet and is used by small businesses and enterprises alike.
One of the platform’s biggest strengths is that it is highly customizable and has a plugin directory that lets you extend your blog’s functionality by installing one of the 59,000 plugins. You can rely on these plugins to install SEO and analytics tools and integrate your blog with just about any tool.
As far as the editing experience goes, WordPress comes with the Gutenberg editor – a drag-and-drop editor that lets you add a host of content types. However, if you’ve never worked with a block-based editor, it may take some getting used to.
Regarding your blog’s appearance, WordPress has a theme repository featuring over 13,000 themes you can customize to your liking.
Running a blog on WordPress isn’t without challenges, though. You need to have some technical knowledge to run and maintain a WordPress blog. You’re in charge of your blog’s hosting, integrations, and security.
If you already have a website, such as Wix, you have the option to import your post into the site builder, but once the content is imported, you’ll have to start using Wix’s blogging solution.
In a nutshell, WordPress is a powerful, customizable blogging tool that requires technical know-how, and if you want features such as text-to-speech, SEO analysis, and for that matter, an easy way to add a WordPress blog to your existing platform, you’ll have to look into the platform’s app and plugin directory.
Medium
The next blogging tool on our list is Medium – although some wouldn’t consider it an enterprise solution. Still, you’d be surprised at how many enterprises use Medium as their blogging tool. At a minimum, it’s a temporary solution if you’re unsure whether you need a blog (but of course you do).
Medium is different from other platforms on our list because it provides a social network-like blogging experience.
The platform makes it easy to get started and create content. Using the content editor, you add images, lists, and videos. The editor also supports an interesting feature called TK reminders. If you haven’t used this feature on other blogging platforms, here’s what it is. TK stands for “to come” and is a reminder to add information you haven’t yet included in your content.
Another great thing about Medium is that it has a built-in audience, which might mean you don’t have to put much effort into attracting organic traffic to your site. We say “might” because Medium has around 175,000 writers who are all competing for a share of the platform’s surprisingly engaged audience.
From the SEO aspect, you might find it a bit difficult to get a spotlight in search engine results pages because your posts won’t be indexed until you meet Medium’s indexing “threshold.” Additionally, it doesn’t offer any SEO tools to help you optimize your content for search engines.
Next, if you want to integrate your blog with your existing site, you’ll have to turn to third-party services and create embeddable widgets you’ll then add to your site. Alternatively, you can add links to your Medium content to your main website, but that’s not the same as integrating it with your blog.
The biggest drawback, in my opinion, is that if Medium decides to take down your content, there’s not much you can do.
Ghost
It’s not surprising Ghost is on this list too, since it was created by a former head of the WordPress UI Team, John O'Nolan. And like WordPress, Ghost is also an open-source platform.
The post editor is intuitive and allows you to add various content types to your posts, including images, videos, forms, and audio files. One of the editor’s drawbacks is that it lacks an image manager, which means that every time you want to add an image to your blog post, you have to upload it – you can’t store and reuse it when you need it.
Customizing your blog’s appearance comes with plenty of options, too, including the option to add your brand colors and logo and choose one of the many themes.
Another thing you’ll like about Ghost is that it supports user roles, which means that you can invite your team members to help you manage your blog.
The platform also has a built-in newsletter builder and analytics tool that tracks newsletter opens and clicks, among other metrics. When you publish a post, you can send it in a newsletter as well. While there are plenty of newsletter metrics, it would be great if Ghost offered more metrics that aren’t related to newsletters. To bridge this gap, you can integrate your Ghost blog with Google Analytics (GA4), but for the integration to work, you’ll have to use code injection.
If you visit Ghost’s integrations page, you’ll see that it features dozens of apps, ranging from e-commerce platforms to writing tools.
Speaking of e-commerce platforms, Ghost does let you copy and paste product links from your online store. But if you want to embed a live product, you won’t be able to achieve that with this newsletter blogging platform. For BigCommerce and Shopify store owners, we recommend other tools on this list that let you display live products on your blog.
From an SEO perspective, Ghost does an excellent job as far as the basic features go. It lets you set SEO titles and descriptions for your posts, and customize URL slugs. However, if you’re looking for a guided experience to optimize your content for search engines, you’ll need a dedicated tool for that. And if you go back to Ghost’s integration page and browse the SEO apps, you’ll notice the “custom” option, which allows you to install plugins like Yoast SEO. Since this is a custom option, the whole process might go smoothly, but if that doesn’t work, you’ll need to turn to APIs and webhooks.
Lastly, if you compare Ghost to other enterprise blogging platforms, you’ll notice it doesn’t have some more advanced blogging features, such as an AI text-to-speech engine. For that, you’ll have to, again, use a widget.
Blogger
Blogger is a little like that Prince song "1999" (and coincidentally it was launched in that year). The song isn’t at the top of your mind, but if you heard it today, you might dance to it. Similarly, Blogger might not be at the top of your mind, but if you gave it a try today, you might decide to run your blog there. So, let’s look at the dance moves Blogger’s got.
Before we give you the lowdown about Blogger, here’s what you should know about it – it’s been used for a quarter of a century and is owned by Google. So, if you’re wondering if you can leverage Google’s powerful analytics tool to track your blog’s performance, the answer is the expected yes. And when it comes to SEO optimization tips, you’ll get those from Google, too.
SEO tips aside, Blogger lets you customize your blog post’s URLs and add meta descriptions, but other than that, you can’t do much else. Your post links will contain a year and a month, which isn’t a deal-breaker but not aesthetically pleasing. Your blog will be hosted on a subdomain, which isn’t as good as having your blog in a subdirectory.
Next, Blogger allows you to invite other authors to your blog, and for third-party integrations, you can rely on automation tools like Zapier.
When it comes to the content editor experience, Blogger does well in terms of user-friendliness, supported content types, and formatting options.
On the other hand, this blogging solution doesn’t offer much in terms of design customizations – unless you are comfortable editing HTML. It also lacks some advanced features like a built-in SEO tool, a listen-to-article feature, and product embeds.
In a nutshell, it’s intended for beginner bloggers and for creating simple blogs, so if you’re looking for out-of-the-box advanced blogging features, you might want to consider other solutions on this list.
Webflow
The last platform on our list is Webflow, a visual website builder with its own native blogging tool. One of the things you’ll notice right away is that Webflow is an amazingly flexible tool that doesn’t require you to write code to create a custom blog.
If you decide to use it, you’ll also soon notice that its flexibility is both the platform’s strength and weakness. The strength part lies in its ability to adapt to any design and page outline you set. Its weakness is that for some users having that many options can be overwhelming – even when starting with a premade template. For that reason, many users have embedded their DropInBlog blog into their Webflow site.
Steep learning curve aside, Webflow’s editor lets you add headings, simple text, images, and videos. You can also embed products from your online store – which isn’t something you see often among enterprise blogging platforms. It lets you manage your blog with your team members via user roles, too.
The site builder also has decent SEO features, but you need some technical knowledge to leverage the benefits associated with these features. You can add SEO titles, descriptions, alt tags, and schema markup, and auto-generate a sitemap. So, if you haven’t worked with schema markup before, you’ve got some catching up to do. When it comes to real-time suggestions about optimizing your content for search engines, you won’t get these with Webflow, but you’ll have to rely on third-party tools.
For tracking your blog’s performance, you can easily connect Google Analytics to your Webflow blog – but you’ll have to track your blog’s metrics from your GA4 account.
Also, much like Ghost, Webflow doesn’t offer some advanced features out-of-the-box. And if you decide to run your blog on Webflow and then decide to connect it with your existing site, you might hit a dead end.
Wrapping Up
That was our overview of the must-have features for an enterprise blogging platform, along with a rundown of the most popular tools in this arena.
We hope we helped you narrow your choices down, and that, eventually, you’ll find the platform that perfectly meets your requirements easily.
If you have any questions about enterprise blogging or any questions in general, you can chat with us at any time.
Happy (enterprise) blogging!
