Shopify Plus is an enterprise e-commerce platform that lacks an enterprise-grade blogging tool. Here you’ll learn more about:
The features that enterprise customers are missing in Shopify’s native blog.
The features that enterprise customers look for in a blogging platform.
The features DropInBlog offers to support enterprise blogging needs.
Table of Contents
Enterprise Brands on Shopify Plus Need More Than Products
Shopify Plus is the highly scalable e-commerce engine behind big, fast-growing brands like Gymshark and Everlast. It’s built to scale commerce operations – but content teams at enterprise brands quickly discover that blogging doesn’t scale with it.
With the right blogging platform, your blog can drive organic traffic, build authority, support the entire buyer journey, and improve AI search visibility, all while reducing reliance on paid advertising. The result is lower CAC and a more sustainable growth model for enterprise brands.
Again, the problem is that Shopify’s built-in blogging tool isn’t built for enterprise blogging.
The Limitations of Shopify’s Native Blog
Shopify has a decent blogging engine, but it lacks several features to support enterprise-level blogging:
No staging environment: Shopify lets you preview your posts, but it doesn’t offer a traditional staging environment. As a result, you may encounter technical and operational issues, as you won’t have a way to test major changes on your blog.
Limited SEO features: With Shopify, you have control over your metadata, sitemaps, and canonicals, but the platform’s blogging tool doesn’t support advanced features like an SEO analysis tool. This limitation is associated with lower organic traffic, lower ROI, and slower growth.
No automatic structured data: Supported schema types in Shopify include product and review schema, among others. Still, the availability of this structured data depends on your store’s theme, and even when supported, some schema types may not be complete. The consequences? Missed rich results ranking opportunities.
Basic user management: Another limitation of Shopify Plus is that, although it supports users and permissions, you don’t get granular control over roles. For instance, you can’t create a writer or editor role; you can only grant users access to the Content section of your Shopify account, which leads to poor publishing workflows and security issues.
Due to these limitations, Shopify Plus merchants use workarounds, such as third-party apps, which add complexity to content management tasks and slow teams down.
Content Marketing ROI for Shopify Plus Brands
Organic traffic is the top-performing channel for many e-commerce brands, and with an SEO-friendly, easy-to-use blogging app like DropInBlog, it can be yours too.
A properly structured enterprise blog helps brands:
Build topical authority by covering high-intent topics in depth, which improves rankings and drives consistent organic traffic.
Capture long-tail, purchase-ready searches through comparisons, guides, and FAQs that support product discovery.
Strengthen internal linking and engagement with elements like tables of contents, related posts, and author profiles, keeping users on site longer.
Reduce reliance on paid advertising and lower customer acquisition costs over time.
This is why enterprise brands on Shopify Plus often look beyond the platform’s native blogging tool. To realize meaningful ROI from content, they need a blogging solution built for scale, performance, and search visibility.
Shopify Plus: Built for Commerce, Not Content
As an e-commerce engine, Shopify Plus can, without a doubt, accommodate enterprise needs. Some of its most notable features include:
High performance: It can process over 10,000 transactions per minute. You can use code to customize your cart and checkout pages through Shopify Scripts.
Internationalization: You can translate and localize your store in 21 different languages and automatically convert your store’s prices to over 130 currencies.
B2B + DTC: It supports different sales channels and lets you manage them from a single place.
Works with the tools you already use: If you’re already using a CRM, ERP, or IMS, you can connect all these systems to your Shopify Plus store through advanced APIs.
Automation tools: Exclusive access to two apps, Flow and Launchpad. Both are designed to automate workflows and work with the apps and tools your store uses.
Scalable infrastructure: The e-commerce engine uses a content delivery network for faster performance, maintains 99.99% uptime, and is PCI-compliant.
All of this makes Shopify an unparalleled e-commerce platform, but it lacks a blogging engine to complete the enterprise experience. Luckily, you don’t have to rely on Shopify’s built-in blog.
Shopify Plus solves enterprise commerce. Content is still an afterthought.
We researched popular brands that use Shopify Plus and found that around 65% of Shopify Plus customers either use another blogging platform or don’t have a blog.DropInBlog: Built for Content-Driven Growth on Shopify Plus
The DropInBlog Shopify app bypasses all the limitations of the e-commerce giant’s native blog. The app was built to work in harmony with Shopify stores:
DropInBlog is an embeddable blogging engine that integrates directly into Shopify Plus storefronts. You can manage all of your blog content from your Shopify Plus admin.
Merchants can launch a fully functional, SEO-optimized blog in minutes. There’s no need for a separate CMS, multiple plugins, or help from the developer team. DropInBlog is an advanced blogging solution designed for non-tech users.
DropInBlog doesn’t compete with Shopify Plus; it complements it. It supports your store’s growth with an enterprise-grade blogging experience.
Enterprise Features That Matter for Shopify Plus Merchants
If you have a Shopify Plus store and don’t want to use Shopify’s built-in blogging tool, consider the features below when looking for a blogging app for your store.
Fast-loading blogs
As little as a second’s delay in page loading reduces conversion rates by 7%. That means you need a lightning-fast blogging tool to prevent customer complaints, high bounce rates, and a drop in conversions. More importantly, a slow-loading blog is a major contributor to poor user experience, and since speed is a ranking factor, its absence can negatively affect your SEO strategy.
With DropInBlog, you can safely and easily manage your enterprise blog without worrying about slow loading times. The Shopify blog app serves static pages and uses lazy loading and image compression to ensure fast loading times.Hassle-free migration
If you already use Shopify’s built-in blog or another blogging platform, you need a risk-free way to migrate your blog. And to make sure everything works correctly, you need a staging environment to double-check it works before going live.
DropInBlog offers enterprise onboarding support, starting with migration experts who will help you migrate your content to DropInBlog. You also get access to a staging environment, so that you can establish safe publishing workflows and test any changes on your blog before going live.Advanced Team Management
Shopify Plus supports roles and permissions, but lacks a more granular approach and predefined user roles. So, while you can grant access to the Content section of your Shopify account, you can’t define the type of actions users can perform in that section. Additionally, you need author profiles to boost your blog’s credibility by following Google’s E-E-A-T guidelines. With Shopify Plus, you can only create basic author bios, and for more comprehensive profiles, you have to work with code.
DropInBlog lets you assign predefined roles and custom access permissions to your team. If you have writers, editors, and SEO specialists on your team, you can make sure each of them has access to the parts of the account you set.
Custom Integrations and SSO
Just as you can connect your Shopify Plus store to the tools you already use, including CRM and IMS solutions, you should also be able to set up custom integrations for your blog. Let’s say you use a social media scheduler. Getting this tool to work with your blog could save you hours and simplify your social media workflows.
DropInBlog’s Enterprise plan supports custom integrations to help you blend your blog with your internal systems and workflows. It also supports SSO and allows you to integrate your existing SSO provider with your blog.Security and Compliance
With user roles and permissions, you can control who has access to what. Audit logs further help prevent unauthorized access and enforce user accountability. If you want detailed insights into your account’s activity, you need a blogging platform that supports audit logs.
DropInBlog includes the Audit Logs feature that lets you track all activity in your blog account. So, when someone updates a user’s permissions, adds a piece of content, or even a link, you’ll see it all in your Audit Log dashboard, helping you meet your company’s compliance and security standards.
Invoice and PTO Support
Large organizations with internal purchasing systems need flexible billing and procurement processes. Multi-year invoices and purchase orders provide flexibility, maintain compliance, control spending, and help build a transparent relationship with your vendor.
DropInBlog supports multi-year invoicing and purchase orders to ensure transparent, compliant, and flexible payments.Service Level Agreement
You can easily find a reputable blogging platform by checking its reviews. However, to ensure the quality of their services doesn’t fluctuate, you should find a platform that guarantees a certain level of service quality. Always look for a blogging platform that offers a clear SLA.
DropInBlog has clearly defined terms for service availability and customer support response times. An added benefit is that you can also browse the platform's reviews to see what users think of DropInBlog (and get some inspiration for your blog).
Enterprise Support
The more flexible a blogging app is, the more important it is that it offers great customer support. If you want to implement a custom integration or just aren’t sure how a specific feature works, you should be able to get prompt support.
DropInBlog is known for its outstanding support. Enterprise customers also get a dedicated success manager who can help with custom feature and tool implementations and answer any questions they may have.SEO Features Tailored for Shopify Plus Content Teams
Apart from custom features and integrations, audit logs, user management, and everything in between, DropInBlog also makes it easy to be visible in search engines. Below is the list of SEO features this blogging app supports:
Full blog‑level SEO controls: The same way you can add metadata to individual blog posts, you can do so at the blog level. You can also set the header image, enable the blog search bar, and a host of other features from the Settings page of your account.
Real-time SEO analyzer: DropInBlog’s SEO Analyzer scans your posts as you write, offering suggestions on how to achieve better visibility in SERPs. Everything you need for your content to surface in search results is right inside the editor – from link rel attributes and ToCs to FAQs and alt text.
Automatic schema markup: The blog schema is automatically applied to every blog post when you publish it. DropInBlog supports BlogPosting, VideoObject, and FAQPage schema types out of the box.
Related posts, table of contents, author profiles, and blog search: All these features contribute to a better linking structure and create a good user experience. And when users have a good time on your blog, Google notices that.
Mention Boost™: Using DropInBlog’s content enhancement tool, Mention Boost™, you can optimize your content for AI search engines. The tool is user-friendly and helps you future-proof your SEO strategy.
Product embeds: Forget about Shopify’s buy buttons. With DropInBlog, you can dynamically insert your store’s products into your blog posts and create shoppable content.
Recipe Kit + DropInBlog: Apart from products, you can also insert recipes into your blog content. All with a couple of clicks.
All of the features and tools are part of DropInBlog’s native offering. You don’t need a dozen third-party apps to create great content. Everything you need is inside your DropInBlog account, including the SEO analysis tool, advanced SEO controls, product and recipe embeds, comprehensive author profiles, reusable content blocks, and even a text-to-speech engine.
Explore DropInBlog for Shopify Plus: fast setup, fast SEO results.
Customer Spotlight Key
Bones Coffee, the American coffee seller, uses DropInBlog for its Shopify Plus store.
Create a Blog for Your Shopify Plus Store Today
Shopify Plus can accommodate your e-commerce needs, while DropInBlog is here to help you create an SEO-friendly blog. The two platforms work perfectly together because DropInBlog fills the gaps in Shopify’s native blog and offers a simple way to add a blog to Shopify Plus stores.
If you have questions, reach out to us. And as always – happy blogging!
Book a 30-minute enterprise onboarding call to assess fit for your Shopify Plus store.
