For an e-commerce store that already has a site, the best blog platform is DropInBlog since it integrates with your site rather than replacing it. You can easily add DropInBlog to an existing Shopify, BigCommerce, or Big Cartel store, create SEO-friendly content, and insert shoppable products into your posts. If you’d rather not add a tool at all and you post new content only occasionally, you should use Shopify’s or BigCommerce’s native blog.
To learn more about the pros and cons of each blog platform, read on.
Table of Contents
Which Blogging Platform Should You Choose for Your E-Commerce Store?
If you run a small store on Shopify or BigCommerce, the native blogs these platforms offer will meet your needs.
Larger stores with content teams looking to attract search traffic and convert it into leads should use DropInBlog.
The native Wix or Weebly blog is a good fit for small websites looking for an affordable, beginner-friendly blogging platform.
Stores with a headless or custom setup should consider a flexible blogging option, such as WordPress, or an embeddable blogging tool like DropInBlog.
Best Blog Platforms for E-Commerce Stores Compared
| DropInBlog | WordPress | BigCommerce | Shopify | Wix | Weebly | HubSpot | |
|---|---|---|---|---|---|---|---|
| Ease of use | 5/5 | 2/5 | 5/5 | 5/5 | 5/5 | 5/5 | 4/5 |
| SEO features | Advanced | Basic + Advanced (via plugins) | Basic | Basic | Basic | Basic | Advanced |
| Product embeds | Yes (dynamic, one-click) | No (only via plugin) | No (manual, code-based or text links) | Yes (via Buy Now buttons) | Yes (non-customizable, prices not shown) | Yes (via product element) | Yes (non-dynamic) |
| Design control | High | High | High | High | Moderate | Moderate | High |
| Blog scalability | High | High | Moderate | Moderate | Low | Low | High |
| Verdict | DropInBlog is best for existing stores that need an advanced, scalable, and SEO-friendly blogging solution | WordPress is best for stores that need a flexible blog with extended functionality via plugins | BigCommerce is best for small BigCommerce stores that publish occasionally | Shopify is best for small Shopify stores with simple blogging needs | Wix is best for stores that want a user-friendly platform for managing their website, blog, and store together | Weebly is best for small stores that focus on simplicity and low-maintenance content management | HubSpot is best for marketing-oriented stores that want blogging integrated with CRM, marketing automation, and lead generation tools |
There are a range of specialized blog platforms out there, but not all are ideal for an e-commerce store. We have narrowed down the options to seven blogging platforms that are worth considering for your professional blog.
DropInBlog
Best for: Store owners who want an advanced SEO-focused blogging tool without leaving their e-commerce platform.
.DropInBlog is a professional blogging platform with the full suite of features and functionality you need. DropInBlog allows you to:
Create and format your content in a user-friendly editor
Automatically generate blog post topic ideas with Blog Pilot™
Create author profiles and blog categories
Optimize your content for Google and AI searches.
DropInBlog is particularly great for those with Shopify and BigCommerce stores because you can easily add shoppable products directly to your blog posts. This allows customers to easily make a purchase and can therefore lead to an increase in sales.
There are plenty of neat things about DropInBlog, including an intuitive editor, a text-to-speech feature that turns your written content into audio, and an SEO analysis tool. The last of the three, the SEO analysis tool, is probably the most unique feature. The tool gives you as-you-type suggestions to optimize your content for search engines. It displays your content’s score and, as you implement the tool’s suggestions, changes your score in real time.
DropInBlog offers many features that make managing an e-commerce blog easy, but it doesn’t have a free plan. You can only test it during your free trial. After that, you’ll need a paid plan. Another thing to keep in mind is that DropInBlog is a dedicated blogging solution, not a CMS. That means you can only add it to an existing site.
At this point, you may be wondering how DropInBlog works. You simply add it to your site by pasting two lines of code into the HTML/custom code element on your main site or, if you have a store on BigCommerce or Shopify, installing a platform-specific app. There are many tutorials available if you need help, but you can always contact customer support.
The cost:
DropInBlog offers a free trial period which allows you to check out its full range of features without even needing to enter a credit card. The trial period is long enough to integrate the software into your site and to start publishing blog posts.
You can choose which DropInBlog plan is best for you based on the size of your team and your company's content marketing goals. The plans are designed to give everyone access to the features they need at the most affordable price point.
WordPress
Best for: Store owners who want a highly customizable blogging solution and have the resources to manage their blog’s hosting, plugins, and security.
WordPress is basically a household name when it comes to blogging, and it does dominate the market, powering roughly 40% of all websites. There are some pretty good reasons why this is the case, but there are also quite a few nuisances with WordPress.
WordPress is open-source software, meaning it’s free to download and use. This doesn’t mean it’s completely free, though, because you’ll still need to pay for hosting and security at the very least.
It also provides a wide range of features through its enormous plugin library. Literally, any functionality you want or need, you’ll be able to find. The plugin library isn’t curated, however, so some plugins will be better quality than others, and they aren’t all free.
Often, the better quality plugins will either have a one-off cost or require a subscription to get the best functionality.
WordPress is particularly good for online businesses because it’s infinitely scalable, so it can grow with your business. You can even add a second blog to WordPress if that interests you. But we did mention downsides, so here’s what you need to consider before jumping on board.
As a result of WordPress’ popularity, its ecosystem is often flooded with security vulnerabilities. A Patchstack study found that the number of vulnerabilities rose 42% in 2025. The catch is that WordPress core isn’t the main concern, as it had only six vulnerabilities. The problem lies within WordPress plugins, which accounted for 91% of security risks. Since you need plugins to get the most out of WordPress, a lot of risk and responsibility is put on your plate.
Other blog platforms like DropInBlog don’t require plugins and have everything built in. So, if you want to avoid plugin-related security risks, you should consider using a blogging platform that doesn’t rely on plugins.
The cost:
We mentioned that WordPress is free, open-source software, but that there are additional costs to consider. Essentially, the total cost to use WordPress for blogging can vary wildly. It all depends on which hosting provider you choose, how much your domain name costs, and what plugins you decide to use and need to pay for.
Then you have to consider your skill level. If you end up hiring a developer for any work on your blog pages, your costs can blow out of proportion significantly.
The bottom line is that it’s hard to put a definitive figure on the cost of developing a WordPress blog.
BigCommerce
Best for: Store owners who already have a BigCommerce site and want a simple blogging tool within the same platform.
BigCommerce is an e-commerce platform similar to Shopify, enabling its customers to set up a store, market their products, and analyze productivity all from one place.
Also, similar to Shopify, you can blog with BigCommerce. However, it’s a fairly basic tool, giving you the ability to do only the essentials, like editing the metadata and adding images, videos, and tags. You can easily share across different social media channels, though, as well as manage multiple authors.
The main gripe is that you aren’t able to add categories to blog posts, which can make it difficult for readers to find the content they want, especially when you post frequently. In addition, you only have basic SEO features.
The cost:
You can try BigCommerce for free for 15 days and then select one of the three paid plans. Prices range from $29/month to $299/month when you opt for annual billing, and you get unlimited file storage for your blog content.
Shopify
Best for: Shopify stores with basic blogging needs.
If you already have a Shopify store, Shopify does have built-in blog functionality, which is often a really convenient option. It offers simple blogging that’s not necessarily going to wow you with its style and design, but it’ll get the job done.
Obviously, if your e-commerce store is on Shopify, then your brand and website style will remain the same on your blog, which makes life easy.
However, the Shopify blog has a couple of downsides. The main one is that you cannot directly inject products into your blog posts. It’s very strange because this should be a basic functionality of a blog within an e-commerce platform, but it’s not possible.
Instead, you have to use a clunky workaround or an app. Likewise, the URL structure of your blog posts is slightly odd, and you’re unable to change it.
The cost:
Since the Shopify blog comes built-in with your Shopify account, there are no additional costs for using it. A Shopify plan, however, will cost money. There are three pricing plan options that can be billed either monthly or annually.
The Basic plan costs $39/month, or $29/month if you select annual billing. The Shopify plan costs $92/month, or $69/month with annual billing, and gives you professional reporting and more staff accounts than the Basic plan. The highest-tier plan, the Plus plan, costs $2,300/month and is ideal for large businesses.
Wix
Best for: Businesses that need an easy-to-use, affordable platform to manage their site, store, and blog.
Wix is a very popular site builder, but they also have very reasonable blogging functionality.
The built-in blogging tool allows you to do quite a lot, apart from editing the title tag, URL, and meta description. You can add a range of media content and different content blocks, as well as customize the style of your page template. The drag-and-drop page editor is also really comfortable to use.
There’s a helpful translation tool if you want to cross borders and attract readers of different nationalities. In addition, this can all tie into a Wix-hosted website with e-commerce functionality.
If you need any help with your Wix website or blog, you can contact customer support 24 hours a day, and they’re pretty well-rated.
The cost:
Wix offers a 14-day trial, and then you’ll have several pricing plan options. There are four website plans ranging from $17/month to $159/month. The Free and Light plans give you the ability to build a professional site with a blog – but not accept any payments.
If you want e-commerce functionality, there are three plans ranging from $29/month to $159/month, as well as an enterprise plan that’s fully customizable by request.
Weebly
Best for: Small online stores that need a simple blogging solution for their Weebly site.
Weebly is another highly-rated site builder with built-in blogging functionality. The added bonus is that the platform has merged with Square, a well-known payment processor, and is now much more e-commerce-focused than before. While it’s no Shopify, it’s certainly a good choice for small businesses.
Overall, it’s super easy to use, partly due to the drag-and-drop page editor. Hosting and security of your blog are all taken care of, and you get unlimited storage for all the media you upload to your blog posts.
The Weebly blog allows you to connect to various social media platforms to reach more customers, schedule posts, and optimize for SEO. The SEO features enable you to edit URLs, title tags, and the meta description of your blog posts, which are all helpful in getting indexed correctly and displayed in search results.
Customer support comes in a variety of formats, including online documentation, live chat, email, and phone support. However, your access to the different forms of support will vary depending on your payment plan. Nevertheless, the options are good.
Weebly is certainly not going to deliver as professional a result as some other blogging platforms, but it’s easy to use and provides reasonable functionality for a small business blog.
The cost:
Weebly offers a free plan and three paid plans. The paid plans are quite affordable and range in price from $13/month to $32/month if billed annually.
If you want to host your e-commerce store with Weebly as well, you can even get access to the e-commerce features for selling and accepting payments with the free plan.
HubSpot CMS
Best for: Larger online stores that need blogging tightly integrated with their email, collaboration, and other marketing tools.
HubSpot is probably not a platform you would have considered for blogging. HubSpot is a very advanced marketing engine, but the good thing is that it offers blogging functionality and a range of other tools for free. Naturally, if you want additional features, you’ll have to upgrade to a paid plan.
HubSpot allows you to develop blog content and sync it with automated email marketing to alert subscribers about new posts. There’s an idea generator for when you’re stuck for new blog content, and the built-in SEO functionality can help you optimize your blog posts.
Better still, HubSpot is uniquely designed for collaborative working, so you can share, edit, and allow comments from colleagues before publishing a company blog post.
The HubSpot platform isn’t as intuitive to use as some others, but it’s very powerful and offers a lot of scope for a large business. They offer an astounding level of customer support with 24/7 phone, live chat, and email support available. They can even service customers in a variety of languages other than English.
The cost:
If we were to fully discuss HubSpot pricing, we’d be here all day. HubSpot pricing is a little convoluted once you jump past the free plan. Essentially, there are various “hubs” you can choose from or mix and match different hubs to get a variety of tools.
There are pricing plans for large enterprises and prices tailored to individuals and small businesses. Prices for the CMS hub for individuals and professionals range from $20/month to $490/month (billed annually). The enterprise pricing for the same hub sits at an enormous $1,470/month.
FAQs
What are the benefits of integrating a blog platform with my e-commerce store?
By integrating a blog platform like DropInBlog with your e-commerce store instead of using the standard built-in blog function (if it has one), you have the ability to cherry-pick the best option. You can select the best blogging platform for your business and still use the e-commerce platform you want.
Which is the most SEO-friendly blog platform for e-commerce stores?
There is a range of blog platforms that offer quality SEO features, but DropInBlog is a more-than-solid contender. It lets you control your post’s metadata, explore blog topic ideas with its content planning tool, and use an as-you-type SEO analysis tool in the content editor.
What features should I look for in an ideal blog platform for my store?
When looking for a blog platform for an e-commerce store, you should focus on three areas: SEO features that will help you improve your blog’s search visibility, product embeds to create shoppable blog posts, and design control to help you create a unique store appearance for your store.
What's a lightweight WordPress alternative for adding a blog to an existing site?
A lightweight WordPress alternative for adding a blog to an existing site is DropInBlog. It doesn’t require plugins or updates, and it can be installed in a few minutes. The content you create in this e-commerce blog app automatically appears on your store, and you can continue blogging with DropInBlog even if you move your store to another e-commerce platform.
What's the best blog platform for a small e-commerce store that isn't WordPress?
The best blog platform for a small e-commerce store that isn’t WordPress is an embeddable blogging tool like DropInBlog or an intuitive website builder like Wix or Weebly. If you already have a store on BigCommerce or Shopify, the platforms’ built-in blogging tools may also be enough for basic blogging needs.
Best way to add a blog to a Shopify store without using a plugin?
The best way to add a blog to a Shopify store without using a plugin is to use Shopify’s built-in blog. However, since the native blog has basic SEO features and embedding products into content isn’t the most intuitive process, you may want to consider DropInBlog or another Shopify blog app for your store.
Final Thoughts
In general, Wix and Weebly sit on the same level. They offer the same style of website builder with built-in blogging. They are functional, easy to use, and nicely stylish – but, at the same time, not super advanced in terms of functionality. Weebly is aimed more toward e-commerce, though, which gives it bonus points.
WordPress is the golden child of blogging platforms, but there are a lot of downsides to consider when using it. It’s often a little bit too much additional management for most small business owners to deal with.
The HubSpot CMS, while impressive, is actually quite high-level and too much for a beginner or small business. Of course, the free plan is a very attractive option, but then you’d have to consider whether you’d be willing to continue with HubSpot as your business grows, considering how advanced it is.
If you’re already using Shopify for your e-commerce store, then sticking with the built-in Shopify blog may seem like the easy option, but it definitely doesn’t give you all the professional features. Plus, you can easily integrate something better, like DropInBlog.
DropInBlog gives you a lot of flexibility and all the functionality you need to produce SEO-optimized blog posts. It doesn’t matter which platform you run your e-commerce store with – DropInBlog can be integrated with all of them. It’s easy to use and hassle-free, with no plugins to update, no security to stay on top of, and no formatting worries, which makes it an excellent solution for your e-commerce blog.
