When it comes to content marketing, it’s important to take advantage of all the platforms available to you, including social media platforms. Since 2013, Instagram users have increased by over 2,000%, and around 81% of people today say they use the platform to find new products. With statistics like this, you definitely want to be active on Instagram.
Instagram Reels, in particular, are short, entertaining videos that are very effective at grabbing attention. These are useful for marketing because they aren’t deleted after 24 hours, and they appear to anyone regardless of whether they follow your page or not.
So, given the popularity of Instagram, it’s a good idea to also embed Instagram videos in your Shopify blog. Let’s see how you can do just that.
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How to Add Instagram Videos to Your Shopify Blog
Prior to 2019, there was a simple way to connect and display Instagram Reels on your Shopify store, but that’s no longer the case.
In order to embed an Instagram video or post into your blog, you need to copy and paste the HTML embed code for each reel and paste it into the code of each page.
Using DropInBlog to Embed Instagram Videos in Shopify
If you’ve chosen to use DropInBlog to manage the blog content on your Shopify store, you can also easily embed Instagram videos into your posts.
First, you need to find the reel or Instagram post you want to display in your blog post. Look for the three dots on the right-hand side of the media item and click Embed.
You can choose to include the caption or not and then copy the embed code.
Within your DropInBlog post editor, select Source Code in the toolbar and simply find the location within the text where you want the Instagram content to go. Then, you can paste the embed code. Don’t forget to save your post once you’re done!
More Reasons to Use DropInBlog
Ease of Use
DropInBlog can be easily integrated with your Shopify store. In fact, it can be found in the Shopify App Store. Its WordPress-style editor is familiar to most people, and navigating through the admin panel is intuitive and smooth.
Professional Features
There are many reasons why DropInBlog offers a better alternative to the native Shopify blog, but one is the long list of professional blogging features it has.
With DropInBlog, you can schedule posts, add multiple authors and categories, include social sharing buttons, embed different types of media, or even pin a post. You also get access to the SEO Analyzer tool, which will ensure your content is perfectly optimized for search engine success.
More specifically, DropInBlog has simplified the process of adding shoppable products to blog posts. This feature is a favorite of Shopify store owners, and it’s a surefire way to turn leads into conversions.
Helpful Support Team
If that’s not enough, DropInBlog has a stack of support documentation and tutorials available online. Beyond that, you can chat with their customer support team directly about any questions or problems you have.
FAQs
How do I find the Instagram video URL to embed in my Shopify blog post?
The URL or embed code can be found quite easily. Hit the three dots in the right-hand corner of your selected reel and select either Copy Link or Embed.
Are there any SEO benefits to embedding Instagram videos in my Shopify blog posts?
Yes, there are. Instagram videos are attractive, and they draw in potential new customers and followers. This increased engagement with your Shopify blog posts will help boost SEO.
What tools do I need to embed Instagram videos in Shopify?
It’s possible to embed Instagram videos individually into your Shopify blog. Alternatively, you can use an app to add an Instagram feed widget.
That said, you can yet again use DropInBlog to manage and publish content on your Shopify store. DropInBlog has a host of features specifically for Shopify stores that make creating high-converting content easy.
Final Thoughts
The process of embedding Instagram videos in your Shopify blog is really quite simple, as you’ve just seen. If you’re still using the Shopify blog, you might even consider switching to DropInBlog to take advantage of the additional features and flexibility the CMS gives you. Happy blogging!