Kartra vs. ClickFunnels Review: A Detailed Comparison

In this Kartra vs. ClickFunnels review, I’ll compare these two sales and marketing platforms and see which one has the upper hand to help you make the right selection. 

You’ve probably seen some of the rave reviews about Kartra being a killer all-in-one marketing platform, while ClickFunnels is renowned for building winning sales funnels and landing pages. Both platforms have similarities, but ultimately, you need to narrow the selection down to one.

What Is Kartra?

Kartra is a collection of online business tools managed in one account. Having everything in one place equals consistency, which is why Kartra was built as an all-in-one sales and marketing solution for online businesses. 

The platform is cloud-based and strives to provide everything an online business needs to thrive and run smoothly without its customers relying on third-party software. It’s particularly popular for building membership sites, among others.

Kartra, however, is different from other site builders and e-commerce platforms. Yes, you build websites with it, but creating a website itself is not its main purpose. 

Specifically, you can build full-scale marketing campaigns that include email marketing, and you can sell products – but not physical products, like with Shopify. 

Either way, the best part is that all the segments of Kartra communicate effortlessly with each other – there’s no need to double your workload.

What Is ClickFunnels?

ClickFunnels is an online sales funnel builder. Simplicity is the focus. It doesn’t provide anywhere near the same number of features and tools you get with Kartra out of the box, but it does allow many third-party integrations. 

ClickFunnels was created by marketers trying to find a better way to help online entrepreneurs. Just like Kartra, it’s neither a site builder nor an e-commerce platform. 

While it has the edge in creating specialized sales funnels, it is also your site builder, shopping cart, CRM, and marketing genius all rolled into one.

ClickFunnels was created a couple of years before Kartra, which makes it the senior platform of the two. Yet, in a way, this puts it in a disadvantageous position. A little bit of market research and analysis on the part of Kartra likely highlighted the deficiencies of ClickFunnels, so they set out to fill the gaps ClickFunnels left.

Tools and Features

Kartra

Tools and features are the areas where Kartra excels in the Kartra vs. ClickFunnels battle.

These are some of the uber-cool tools that Kartra offers:

• Great checkout pages that make for a smooth and continuous experience with the rest of your pages
• Lead scoring and tracking AI system that provides you with a complete lead history report and helps you understand your visitors’ behavioral patterns 
• Ability to build personalized sales and marketing strategies using AI powered-technology that turn your leads into customers
• More than 500 page and section templates
• A smart email builder
• Funnels and campaigns creation
• Membership site builder
• Video hosting that includes a customizable video player
• Helpdesks – essential for the success of every online business
• Smart built-in scheduling system that enables your visitors to self-book appointments and sends automated reminders
• Simple but attractive forms
• Affiliate program that allows other people to promote and sell your products for a commission
• Kartra agency: a central dashboard that enables you to create, control, and manage all your clients’ accounts
• Kartra Marketplace: where you can check out other products and services for free, as well as buy and sell them
• Integration of third-party software (if you really need it)

Integrations and Customizability

Interestingly, despite the fact that Kartra was not developed strictly as a site builder, it still provides room for a significant amount of customization and control over the look of your pages. 

For example, it offers a blank canvas option, so you can build an entire page from scratch. However, it also provides numerous templates for different types of pages: video sales pages, thank you pages, coming soon pages, and squeeze pages – a landing page that “squeezes out” email addresses from site visitors.

Unfortunately, you can only customize it so far – it’s not entirely flexible. As one reviewer notes, it’s a bit tricky when you want to step outside of what Kartra already offers in terms of style and design. 

Of course, there are some features Kartra is missing or lacking. In this case, there are two specific drawbacks: 

• There’s no webinars option.
• Kartra is not ideal for blogging.

The first problem can be solved by resorting to one of the adequate webinar integrations, while the second is easily solved by incorporating DropInBlog into your Kartra site.

ClickFunnels

The full collection of available features is where ClickFunnels definitely lags behind Kartra. 

Some of the features available with ClickFunnels include:

• Templates for various types of pages
• Membership sites (albeit very basic)
• Webinars
• Email marketing tools (but not with the lowest-priced paid plan)
• An affiliate program: this is probably one of the biggest selling points of ClickFunnels because it enables people to earn a lot in a relatively short time
• The possibility to set up team members
• The ability to connect multiple domains
• Virtual hackathons
• Many available options when it comes to third-party software integration

Similar to Kartra, customization is not one of ClickFunnels’ strong suits, but there is some potential. What’s completely missing from ClickFunnels is:

• Video hosting (you have to use third-party software, like Vimeo)
• A help desk service for customers’ sales funnels (again, you have to find a third-party solution)
• A built-in booking and scheduling tool

Pricing

Kartra

With Kartra, you don’t get a free plan, but it does provide its clients with numerous impeccably-integrated powerful marketing and business tools right off the bat. Kartra does offer a 14-day trial period for the price of $1. However, it is possible to fool the system and extend the trial to nearly 30 days.

Kartra offers four pricing plans: Starter, Silver, Gold, and Platinum. The differences between them are almost exclusively quantitative. The only feature that Starter lacks but the other three plans include is Kartra Agency. Let’s take a look at these plans, the included features, and the fees:

Many web platforms give a discount when you commit to an annual subscription, as opposed to paying on a rolling monthly basis. Kartra is no exception – you can save up to 25% by selecting annual billing. The prices for the annual subscription are as follows:

The difference is noticeable. With the annual subscription, you save $29 every month with Starter, $50 with Silver, $70 with Gold, and $120 with Platinum! 

In case you change your mind about Kartra entirely, there’s the possibility to cancel your subscription any time you want. If you want a full refund, though, you have to cancel within 30 days.

Starter Plan

With the Starter plan for $99/month, or $79/month if you choose to pay annually, you’ll get a really decent range of features. Kartra Agency isn’t included, as we mentioned, but you will get:

• Up to 2,500 leads
• One custom domain
• The ability to build up to 100 site pages
• Sell up to 20 products
• One additional team member

Silver Plan

The Silver plan is Kartra’s recommended plan, and we understand why – it’s a great value. It’ll cost $199/month or a little less at $149/month for annual billing. With this plan, you get: 

• Up to 12,500 leads
• Three custom domains
• Unlimited pages
• Unlimited products
• Unlimited team members
• Kartra Agency

Gold Plan

With the Gold plan, you get essentially the same features, but in a higher quantity. It’ll cost you $299/month or $229/month billed annually. The major differences are:

• 25,000 leads
• Five custom domains

Platinum Plan

The same again can be said about the Platinum plan, which gives you the same features but double the number. It’s a rather substantial $499/month or $379/month billed annually. With the Platinum plan you’ll get:

• 50,000 leads
• 10 custom domains

When it comes to Kartra pricing plans, it’s worth noting that they’re all switchable. As your business scales up, you can transition from one plan to another, according to your real needs, and start utilizing more and more of the available features. The fact that there are so many tools at your disposal doesn’t necessarily mean that you have to use everything available. 

In addition, there are also enterprise-level plans. For more information on that, you’ll have to contact the support center directly, as the pricing depends on your individual requirements. 

Kartra Pricing Summary

If you think Kartra is expensive, though, wait until you see what other online business platforms offer for similar amounts of money. Kartra is definitely a super-convenient, all-in-one sales and marketing solution. It saves you the hassle of finding, integrating, and paying for numerous different types of software. 

Essentially, when you take into account all the features and tools Karta provides, it’s great value for money. 

ClickFunnels

Just like Kartra, ClickFunnels doesn't offer a free plan, but it has a free trial that lasts for 14 days.

As indicated in the image above, there are three ClickFunnels pricing plans. These plans include:

Basic Plan

This plan starts at $127/month for annual billing or $147/month.

Features include:

• One website, one domain
• 20 funnels
• 10,000 contacts
• One admin user
• Unlimited pages
• Unlimited products
• Unlimited email sequences
• Basic analytics
  
  

Pro Plan 

The Pro plan starts at $157/month for annual billing, or $197/month otherwise.

As well as many of the features from the Basic plan, you’ll get:

• One website, three domains
• 100 funnels
• 25,000 contacts
• Five admin users
• Affiliate program
• API access
• Liquid theme editor
• CF1 maintenance mode plan
  
  

Funnel Hacker Plan 

If opting for annual billing, the Funnel Hacker plan will cost $208/month or $297/month if you pay month by month.

As well as many of the features from the plan above, you’ll also get:

• Three websites, nine domains 
• Unlimited funnels
• 200,000 contacts
• 15 admin users
• Advanced analytics

ClickFunnels Pricing Summary

Out of these three plans, ClickFunnels puts the most emphasis on the Funnel Hacker. The reason for this is probably due to the feature-packed plan providing really good value for money. 

In comparison to Kartra, ClickFunnels is a touch more expensive. However, with Kartra’s lowest-tier plan, which is $99/month, you’ll be restricted to 2,500 leads, 15,000 emails, and 100 pages. Meanwhile, the Basic plan with ClickFunnels gives you unlimited emails, unlimited pages, and 10,000 contacts – for only $28 more each month.

It seems that while Kartra is cheaper at a glance, the limits on some features may leave you wanting. In terms of value for money, ClickFunnels may have taken the top prize.

Help and Support

Kartra

Kartra provides support 24/7 all year round in the form of: 

• A ticketing system 
• Email
• Phone 
• Documentation
• The “Request a feature” wishlist
• Social media communities

When you submit a ticket, the usual response time from the help desk center is about one day. In reviews from other users, they note that the staff are very helpful and provide in-depth answers to your questions.

There’s also a support page, where you can find very useful links. One of them leads to Kartra's learning center, which is full of great educational material. There’s another awesome option, “Request a feature,” which is like a wishlist where you can ask for certain new features to be developed by the Kartra team or share your ideas about what you really like about the platform. 

On top of this, you’re invited to vote on suggestions that have already been put on the wishlist, which shows Kartra really does take this seriously. 

Alternatively, you can get help through social media: Facebook, Twitter, YouTube, and Instagram. Kartra boasts a great and very helpful community, so it shouldn’t be a headache to find someone with an answer to your exact question. 

ClickFunnels

ClickFunnels provides support in multiple ways:

• Blog

There are numerous articles tackling different sales and marketing-related topics, as well as interviews with active ClickFunnels users to help you get the most out of the platform. You can take the short quiz at the top of the page to be redirected to information on the type of sales funnel that will best suit your line of business.

• Documentation

The documentation found in the Help Center contains how-to guides, video training, podcasts, courses, challenges, and plenty more. You can also use the search bar to find help on a specific topic.

• Official Facebook Group

Join the ClickFunnels Facebook group to stay connected with members of the ClickFunnels community sharing thoughts, experiences, and tips. It’s a really useful place to bounce ideas around when you’re new to ClickFunnels and just learning the ropes.

• Support Chat

ClickFunnels has live chat support, available during business days from 9 a.m. to 5 p.m. (EST). ClickFunnels seem to be continuously improving their customer support, as evidenced by the number of updates they’ve made, including to the live chat support.

FAQs