Zoran Zoran
11 minute read

Kartra is one of the most cost-effective online business solutions on the market today. But that doesn’t mean that it’s always the most suitable choice. In some cases, there’s simply no need to invest in an all-in-one sales and marketing platform. 

Kartra's landing page

Kartra might be overkill for someone who just wants to experiment with doing business online or is about to start an online business with no prior experience. For beginners, it would be better and cheaper to go with a regular site builder paired with a few simple, necessary integrations. If you won’t use the majority of the features and tools Kartra offers (and it offers a lot), then why pay for it at all?

But if your online business is your bread and butter, if you’ve gained some experience in the universe of online sales and marketing, or if your business is growing to the point you really feel like you need an integrated, all-encompassing business solution with exquisite marketing tools, then trying out Kartra is definitely worth it. It’s perfect for scaling your business and taking it to the next level.

To give you a better idea of what I mean, in the next few sections I’ll go over Kartra’s pricing system and talk at length about the available pricing plans along with the features they offer. Hopefully, by the end of this read, it’ll become clear that Kartra really is one of the most, if not the most, cost-effective SaaS products for sales and marketing purposes. 

So, without further ado, let’s dive into it.

Kartra Pricing Plans

Does Kartra Have a Free Plan?

Kartra doesn’t have a free plan, which is only natural considering how much it offers in terms of tools and quality. There’s technically not a free trial, either, but you do have the option to give it a test ride before you decide whether it’s a good match for your business or not. 

Kartra Trial 

Kartra offers a 14-day trial period for the symbolic price of $1. 

The trial period can be extended to 30 days with a little trick. If you visit Kartra’s official site and just look around without taking any concrete actions, Kartra’s AI system will respond with a one-time-only offer of a 30-day trial period. If you do decide to try it out, you’ll automatically get subscribed to the Silver plan, but you can change plans later. Speaking of, Kartra’s plans are seamlessly switchable, and also, clients can cancel their subscription at any time. If you cancel during the time period of 30 days from your first payment, you’re entitled to a refund.

Kartra's pricing

Kartra’s Pricing Plans

So, how much does Kartra cost? Let’s take a look at the four Kartra plans:

  1. Starter: $99/month (billed monthly) or $79/month (billed annually)

The Starter plan includes:

  • 2,500 leads
  • 1 custom domain
  • 15,000 emails
  • 50 GB bandwidth
  • 100 pages
  • 50 videos
  • 2 membership sites
  • 1 additional team member
  • 1 help desk
  • ability to sell up to 20 products

Starter is mainly aimed at small businesses. The relatively low cost means low investment risk, so it wouldn’t be a colossally bad investment even if things went south.

This plan is good for clients who don’t see themselves as tech-savvy users. There are a lot of training materials that help clients get the hang of Kartra in no time allowing them to run their business without any hiccups.

  1. Silver: $199/month (billed monthly) or $149/month (annually)

The Silver plan includes:

  • 12,500 leads
  • 3 custom domains
  • unlimited emails, bandwidth, pages, videos, membership sites, team members, help desks, and products
  • Kartra Agency

Silver is great for growing businesses - small-to-medium size businesses that are well on their way to success.

  1. Gold: $299/month (monthly) or $229/month (annually)

The Gold plan includes: 

  • 25,000 leads
  • 5 custom domains
  • everything else found in Silver

Gold works best for ever-growing and well-established medium-size businesses that have reached a period of stabilization.

  1. Platinum: $499/month (monthly) or $379/month (annually)

The Platinum plan includes:

  • 50,000 leads
  • 10 custom domains
  • everything else from Silver/Gold

Platinum is for large businesses whose growth is fast-paced and requires a lot of work to manage day-to-day operations smoothly. Generally speaking, both Gold and Platinum work best if there’s a lot going on with your online business.

It’s also worth noting that the current pricing system is a great improvement compared to the previous. There used to be a Diamond plan, but it no longer exists. Luckily, there still are better options that continue to be offered by Kartra, like their enterprise-level packages. They’re very flexible and can be customized according to a company's particular needs. They’re not listed on Kartra’s site, so for all enterprise arrangements, interested firms have to contact Kartra's support center.

Differences Between Plans

The differences between the pricing plans are almost exclusively in terms of the quantity of the same features. Almost every plan contains all of the features that the other plans have, but a lower-tier plan has a smaller size of what a more expensive plan contains. This is unlike some of the other sales and marketing platforms, like ClickFunnels, where you have to upgrade to get access to features that are otherwise locked away.

The only exception to this rule is the Starter plan, where there’s one feature missing that’s a part of all the other plans: Kartra Agency. However, since this is something you need only when you’re running someone else’s business, it makes sense for it to be absent from a plan titled Starter.


We’ve already seen that the prices are different for a monthly subscription and an annual subscription. Giving discounts for a subscription on an annual basis is a widespread practice with web platforms today. Kartra follows the same practice. Its discounts go up to 25%. So, with the annual subscription, each month you save:

  • $29 with Starter 
  • $50 with Silver
  • $70 with Gold, and 
  • $120 with Platinum

That’s a lot of money when you add it up on a yearly basis.

Common Features

Of course, not all Kartra features were listed above. Here I’ll look at some tools that all Kartra plans share, just so you can see that Kartra really does offer a good value for the money.

Kartra's plans

Kartra Checkouts

A Kartra checkout page/shopping cart makes the whole experience of going from a product page to a checkout page much smoother and more consistent.

There are numerous customizable checkout templates. They include 1-click transactions, credit card and PayPal purchases, upsells, downsells, order bumps, promotions, coupons, discounts, an option to pay through installments, an abandoned cart recovery option, and more.

Kartra Pages

There are hundreds of page and section templates. They’re all responsive and they can easily be customized in a drag-and-drop interface. One caveat: as Kartra is not a regular site builder, the customization options are fairly limited. 

Various types of pages can be created using these templates: lead pages, video pages, thank you pages, 404 error pages, coming soon pages, and more. Among others, Kartra pages can include countdown timers, pop-ups, heatmaps, and forms.

All parts of a Kartra site are fully integrated and are constantly communicating with each other. One of the perks of this is that thanks to Kartra's AI tracking system which enables entrepreneurs to gain insight into visitors’ preferences, Kartra pages can be automatically adapted according to visitors’ desires and preferences.

Kartra Leads

Kartra Leads is, in essence, an AI-based analytics tool that helps you learn and understand your visitors’ behavioral patterns. When they interact with your site, this tracking and scoring system follows their interaction and creates reports based on them. This helps you create better marketing strategies and tactics in order to maximize conversion rates. 

Kartra Funnels and Campaigns

Kartra gives you the opportunity to use ready-made campaigns created by superstar marketers like Frank Kern and Andy Jenkins, or to build your own campaign, or import one of the available campaigns made by another Kartra user. 

Thanks to the interconnectedness of all of Kartra’s tools, you can build funnels that give your leads the complete experience and maximize your chances of success.

Kartra Mail

Kartra is known for providing excellent email marketing functionalities. 

Kartra’s email builder is also AI-based, so when it comes to email targeting, it gives your leads a personalized experience, making them more responsive to your marketing strategies. The feature reports back what works and what doesn’t work as a marketing move with particular profiles and groups.

Kartra allows you to schedule automated emails based on how visitors interact with your site.

Kartra Memberships

Kartra provides its clients with a membership site builder. You can use one of the customizable pre-designed layouts to create a professional membership page. By enabling your visitors to subscribe to your site, you can build a strong community and increase your chances of steady income. 

You can host more membership sites in one portal and manage your subscribers' activities by controlling access privileges and comments. You can include lessons, video and audio support, and create different membership categories.

Kartra Videos

With Kartra you can host videos and get a customizable video player. You can change how your videos look, use your logo on your videos, add pop-ups, include a buy button, find out if your visitors didn’t finish watching a video, and much more. 

Kartra Helpdesks

Without the possibility of providing help and support to your customers, your business is doomed. 

By integrating help desk software, Kartra has taken care of this aspect too. You can provide customer support in different ways: through tickets, by phone, on Skype, and via live chat.

Kartra help desks also include features like default replies to complaints, chat logs, statistics related to your help articles, and more.

Kartra Calendars

Some of the things you can do with this tool are: automate scheduling, organize bookings, let your visitors book appointments themselves, convert your time zone to your clients’ time zones, and set available time slots.

Kartra Forms

Kartra forms are meant to attract and keep your visitors’ attention, and not discourage them from leaving their information. You can add them to an existing Kartra page, make them appear at the most appropriate time during a video, or have them on a separate page. There are more than 50 designs you can use, an auto-fill option, custom fields, and much more.

Kartra Affiliates

With Kartra’s affiliate program, you can have a special group of collaborators that promote your products/services for a small commission in return. It’s a great way to widen your target audience, increase traffic to your site, and gain more profits without you even doing anything in particular. 

But not just anyone can be an affiliate. Kartra gives you control over this aspect by enabling you to screen candidates and require them to agree with your terms and conditions policy. 

With this tool, you can track your affiliates’ performance, create a multi-tier commission system, include payment milestones, and so on.

Kartra Marketplace

This is a place where Kartra users buy from each other and sell products and services to each other. Thanks to this feature, you can hire experts to help you with your business, buy premade campaigns, import products, and offer your skills or products to another Karta user.

Kartra's home page

Kartra Integrations

Despite being an all-in-one sales and marketing solution, Kartra does offer options for the integration of third-party payment gateways, email gateways, synchronization with external calendars, creating SMS campaigns through phone service providers, and more.


This is one of the rare areas where Kartra doesn’t exactly excel. 

Kartra has blogging templates in its offer, so in a way, it provides some basic functionalities for creating blog posts. However, as it was created with different priorities in mind, it’s not exactly well suited for blogging purposes. Since it’s open for third-party integrations, here, your best bet would be to use DropInBlog. It takes no time to add it to your Kartra site, so using DropInBlog for blogging purposes should definitely be a no-brainer.


So, how much does Kartra cost? Is it expensive, cheap, or somewhere in the middle? 

At first glance, it may look like it’s expensive. But, upon closer examination, it turns out that Kartra really is a good value-for-money platform. As a fully-integrated sales and marketing solution that offers a host of options, high-quality features, and useful tools for a single account, Kartra is very reasonably priced. 

Actually, this is an understatement. With all the available functionalities, it costs much less than if you combined individual apps and platforms to get everything that Kartra gives you. So in the end, Kartra can save you money. It’s a smart and worthwhile investment.

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