Leadpages allows you to easily collect leads, analyze performance, and sell your products. This platform simplifies lead generation and management, effectively helping you maximize the potential of every lead.
A big selling point is that it makes developing high-converting and fantastic-looking landing pages fast and easy. There’s no need for the time-consuming and costly process of engaging developers. With Leadpages, you can do it yourself.
In our full Leadpages review, we’ll dig deeper into the stand-out features, customization options, the type and quality of customer support provided, and most importantly, the pricing. Read on to find out what Leadpages can do for you and where its weaknesses may be.
Table of Contents
What Is Leadpages?
Leadpages is a landing page builder and lead generation platform designed to help businesses draw in customers and increase conversion rates. With Leadpages, you can build landing pages with pop-ups, alert bars, and all the interactive functionality you need to connect with your audience.
However, landing pages aren’t all Leadpages does – you can also build full websites with a sales checkout to accept payments for products or services without having to connect another platform. Essentially, you have all the features and functionality you need for an e-commerce business of any size.
Pricing Overview
There are two regular pricing plans – Standard and Pro – and an Advanced plan with some additional features. Both plan holders get access to a one-on-one quick start call with a Leadpages consultant, 40+ integrations, mobile responsive templates, and free hosting. Unlimited traffic, leads, landing pages, pop-ups, and alert bars are all included with each plan.
Additionally, if you opt for the annual payment option, you’ll get a free domain for the first year.
Standard Plan
The Standard plan starts at $49/month or $444/year, which works out to $37/month. Aside from the features already mentioned that every plan has access to, with the Standard plan, you’ll get the following:
- One site
- Chat and email tech support
The main issue with the Standard plan is that it lacks some key features, namely A/B split testing, which is a hugely valuable marketing feature. Also, you can’t accept payments with the Standard plan.
Pro Plan
The Pro plan is the most popular at $99/month or $888/year, which is the equivalent of $74/month. With this plan, you get some additional perks, including:
- Three sites
- Priority tech support (including phone, chat, and email)
- Online sales and payments
- Unlimited A/B split testing
It’s no wonder the Pro plan is the most popular, as it’s the first that gets you A/B split testing. The cost may seem high, but when you consider that you can build your entire site, accept payments, develop unlimited landing pages, and analyze the performance of your pages, pop-ups, and alert bars – it’s pretty reasonable.
Advanced Plan
The Advanced plan is not a regular plan, but it’s ideal for small marketing agencies. With this plan, you have a master account to manage up to five client accounts and advanced integrations. However, you’ll have to contact Leadpages directly for further details and prices if this option interests you.
Features Overview
There are an absolute ton of features packed into this platform, so in this Leadpages review we’re only going to discuss the most notable ones.
Landing Page and Site-Builder Simplicity
Leadpages added the drag-and-drop editor in 2016, and it has been a hot favorite amongst users. This easy-to-use editor makes building and designing your site and landing pages so fast, and you don’t need any technical knowledge to get it done.
While it doesn’t give you complete freedom – you still have to keep within columns – this does help to keep the end result professional-looking.
The editor autosaves, and you can duplicate landing pages you like to save you time designing a similar page from scratch. Leadpages also allows you to create fast mobile-responsive pages, whether that’s landing pages or site pages. You can add all the bells and whistles you want to your pages, including widgets and pop-ups.
Some people complain that the drag-and-drop editor has a bit of a lag and can be rather slow, but either way, there are plenty of positives to outweigh this one drawback.
Lead Generation and Management Made Easy
Unlike other platforms, you are not restricted by the amount of traffic or leads generated because Leadpages gives you unlimited pages and unlimited leads. You can design and automate your lead generation forms to include triggers like exit intent and time delays.
To help you get started, you’ll find a huge collection of landing page templates arranged by type with landing page templates for competitions, discounts, newsletter sign-ups, events, coming soon announcements, thank you pages, or webinars.
But what do you do with all of these landing pages you’ve created? Well, you can keep them organized and group them so you can find, duplicate, and reuse the best ones time and time again.
You’ll know which landing pages are the highest converting because you have access to split A/B testing and real-time optimization tips. With so much support to boost the performance of your pages, there’s almost no excuse for poor results. Leadpages was made with a focus on lead generation in the first place, so it’s no surprise they do this well.
An AI-Assisted Boost
With Leadpages, you’ll also benefit from the boost of AI-assisted technology. Leadmeter is what they’ve called their AI-assisted technology that will help you optimize your landing pages and CTAs.
It even provides guidance on how to improve your content for SEO purposes, providing an estimate of how likely your landing pages are to perform before you publish them.
Of course, writer’s block happens to the best of us, but with the incorporated AI tech to help you craft winning headlines or improve content – it’s no longer an issue.
We already mentioned A/B split testing, but we simply can’t stress its importance enough. Can’t decide which landing page version is better? Test both and publish the one most likely to perform the best. You’ll never waste time and money publishing low-quality landing pages or content again with Leadpages.
High-Quality Analytics Potential
Leadpages includes built-in real-time analytics to track your leads and the performance of landing pages, pop-ups, and alert bars. That’s right – you can track the performance of alert bars and pop-ups – not just the pages themselves.
If you want more, you can also connect a third-party app like Google Analytics. However, we find Leadpages provides more than enough data for you to optimize your content, so you can publish only the best and most effective landing pages, pop-ups, and content.
Integration Possibilities
Leadpages promotes just under 100 third-party integrations available from their page, but with Zapier, that number increases substantially. Essentially, if there’s a feature Leadpages is missing or a particular app you’d prefer to use, you can integrate it with Leadpages.
Some of the more popular integrations include:
- MailChimp
- Google Analytics
- Facebook Ads
- ActiveCampaign
- LiveChat
- Survey Monkey
- Trustpilot
- PayPal
- GoToWebinar
Alternatively, you can connect Leadpages to your existing website if you’d prefer to use Leadpages purely as a backend analytics and marketing engine. The integration possibilities with Leadpages are a huge drawcard because flexibility and extensibility are what make a platform really great.
Checkout and Payment Processing Functionality
Leadpages really is more than just a landing page builder. You can build and manage your entire site and/or add a secure checkout and payment processing with Stripe or another third-party processor. There’s really nothing more you could need.
While you do need the Pro plan or higher to accept payments, it’s very simple to drag and drop the payments widget onto your page of choice. It’s that simple to receive credit card payments for services or products directly from a landing page.
Blogging
One thing is for sure – Leadpages isn’t a CMS. While you can blog with Leadpages, it’s really only suitable for those who want to produce a handful of blog articles, as opposed to regularly publishing high-quality, optimized content.
A better option is to integrate DropInBlog with your Leadpages site. DropInBlog integrates easily and gives you all the benefits of a professional CMS while still having all the stand-out e-commerce features and functionality that come with Leadpages.
The integration process requires following a couple of short steps. Once you have created a blank page to place your blog on, you then add an HTML widget and copy and paste a couple of lines of integration code provided by DropInBlog.
Once it’s connected, you can develop, manage and optimize your content from the DropInBlog platform. Then, when you hit publish, it will automatically update on your Leadpages site.
Integrate DropInBlog for Better Blogging Options
DropInBlog gives you a whole suite of professional blogging features, such as post scheduling, social sharing buttons, managing user comments, and the ability to add multiple authors. It’s convenient to use and saves you so much time that would otherwise be spent formatting and designing blog pages. DropInBlog automatically adopts your page CSS and style – every time.
In addition, DropInBlog is SEO-friendly out of the box. It’s lightweight and won’t slow down your site, but it also includes the SEO Analyzer tool. This tool scores your content as you type and provides helpful recommendations to improve and optimize it for search engine success.
Design and Customization
A popular feature for most site-building platforms today is a drag-and-drop editor. This style of editor is simple and fun to use but can often attract criticism for being too basic. However, Leadpages has ensured that their drag-and-drop editor is intuitive as well as powerful.
They make building a full site or landing page fast with countless templates to choose from, including section templates, entire page templates, an icon library, and buttons. You can change the colors, fonts, or even design a customized logo for your site. However, that doesn’t mean you can’t go it alone if you choose to – you can also build your site from scratch.
There are a lot of design options enabling you to build professional-looking landing pages without the need to code at all. However, it’s worth noting that some templates give you limited customization options. While you could just select an alternative template, you can also add custom code (CSS, HTML, or Javascript) to create the look and feel that matches your brand.
Ease of Use
Leadpages certainly is powerful, yet they’ve designed it so that it remains easy to use. The drag-and-drop style editor makes designing a breeze, and the numerous templates and the duplication ability make building landing pages super fast.
All your pages are made mobile-responsive, and you can preview them in different device formats before you confirm and publish. Don’t just take our word for it – there are plenty of happy customers stating how easy Leadpages is to use.
Missing a feature or functionality you need? Then it’s quite easy to integrate with a range of third-party apps if you’re not satisfied with what Leadpages provides. Integration is simple to complete and runs smoothly without the need for you to bounce from app to app.
If you find you need more support to get your head around a new platform, there are tutorial sessions and customer support provided by a real person.
Customer Support
The Leadpages customer support is highly rated – all account holders get a one-on-one quick start call with a Leadpages consultant to help ease you onto the platform. After that, the level of support you receive depends on your payment plan.
Those with the Standard plan will have access to chat and email support, whereas those with the Pro plan get additional access to phone support.
It’s also possible to access support documentation in the Help Center or Resources page. In addition, you can sign up to free webinars or seek assistance through the Leadpages Facebook community.
How Leadpages Stacks Up Against Similar Rivals
There are some notable platforms to rival Leadpages. However, we found that each has a different target market or functionality that only highlights Leadpages’ broader appeal.
ClickFunnels is a name many people in marketing would be familiar with. Although ClickFunnels is incredibly powerful, it’s specific to sales funnels, whereas Leadpages offers a broader range of functionality.
Unbounce and Instapage are two platforms with impressive capabilities to produce landing pages – but landing pages only. Unbounce is also more expensive than Leadpages and generally better suited to agencies or large businesses.
Then there’s Squarespace, which shares a lot of similarities with Leadpages in terms of e-commerce site building, pricing, and target market. However, Squarespace can’t compare to Leadpages when it comes to analytics capabilities, marketing functionality, or conversion potential.
FAQs
How easy is it to use Leadpages for someone with no design experience?
Leadpages has been designed as a no-code option specifically for those with limited web development experience. Whether you’re an expert marketer or a small business owner starting out, you’ll find Leadpages is plenty functional while also being easy to use.
How does Leadpages handle A/B testing for landing pages?
With Leadpages, you get unlimited A/B testing with the Pro plan. It’s quite simple to set up: you develop the landing page you like and then select Create New Split Test. You can test two already developed landing pages or make some minor changes to the master version. You also have the ability to customize the amount of traffic that is directed to each landing page variant.
Can I integrate Leadpages with my existing website platform?
Leadpages integrates with many other popular website platforms like Squarespace or Wix. The integration process may vary from platform to platform, but Leadpages is very versatile. Alternatively, you can use Leadpages as your main website platform and integrate additional functionality within it.
Does Leadpages provide blogging features?
Not technically. While you can create separate static pages called a “blog,” this is not a classic CMS, and you’ll be very limited if you decide to blog with Leadpages. A better option is to integrate DropInBlog. You’ll have all the marketing and e-commerce tools you need, as well as a professional blogging platform.
Final Thoughts
In this Leadpages review, we think it’s pretty clear that Leadpages offers a significant number of features and functionality.
The platform is easy to use, providing professional-looking results with very little skill required. Leadpages is a very versatile platform, yet it can be integrated with a whole host of other apps to give even greater functionality.
There is a free 14-day trial available for you to find your feet, and the two pricing plans available are uncomplicated and transparent. Prices also seem very reasonable for the quality and range of features you get.
It’s also worth noting that Leadpages is making good use of AI, incorporating it into an optimization tool and their A/B split testing analysis.
From a marketing perspective, the analytics functionality is of critical importance. Luckily, Leadpages has a high-quality built-in analytics tool that provides real-time assessments not only of the performance of your landing pages but also the performance of your pop-ups and alerts bars.
The final positive point to note about Leadpages is the high standard of customer support. There is live chat and email support available with the lowest tier plan and phone support as extra for the Pro plan subscribers. Users frequently report how helpful the customer support team is, and the free training webinars are an additional sweetener to the platform.
There are, of course, some downsides to Leadpages. The lack of built-in blogging functionality is one, and the general lack of design freedom is another. Leadpages does give you customization options, but, as always, there’s a trade-off with having too much freedom. The Leadpages team has decided to limit the customization options in order to prioritize UX design best practices and maintain a platform that’s easy to use – even for beginners.
Luckily, the gap in blogging functionality is plugged with the ability to integrate DropInBlog. Once you have that, you can rest easy that all your bases are covered.