Leadpages was founded in 2012 by Tracy Simmons, Clay Collins, and Simon Payne. It started as a landing page builder, but over the years, it has developed into much more than that.
So what is Leadpages? What does it represent now?
On the most elementary level, Leadpages can be defined as a SaaS (Software as a Service) application that provides users with tools for creating pages or building an entire website whose sole purpose is to generate more leads and maximize conversion rates. In simple words, its goal is to turn more leads into more customers, thus helping solopreneurs and entrepreneurs advance the growth of their business.
However, despite its significant development and growth, Leadpages still seems to be primarily used for creating landing pages. Why is that so? For the very simple reason that landing pages contain nothing beyond the bare essentials for lead conversion. There isn’t unnecessary navigation, animations, or any elements that might distract visitors. They call for only a single action: sign-up, leave email info, accept a giveaway in return for leaving your contact info, or something similar.
Let’s dive deeper into Leadpages, understand its inner workings better, and get a clearer picture of what it is and why it may be important for your online business endeavor.
Who Uses Leadpages and Who Is It For?
According to the stats available on Enlyft, based on the analysis of 3664 companies, these are the top 10 industries that use Leadpages:
- Recreational facilities and services;
- Marketing and advertising;
- Health, wellness, and fitness;
- Hospital and healthcare;
- Real estate;
- Professional training and coaching;
- Computer software;
- Education management;
- Financial services;
The bulk of the customers come from the US and other anglophone countries. Based on the number of their employees, 66% of Leadpage's clients are considered small businesses, 18% are medium-size businesses, and 16% are large businesses. The numbers based on their clients’ revenue, on the other hand, are as follows: 75% are small businesses, 12% are medium-size businesses, and 6% are large businesses.
It seems that Leadpages is best, but not exclusively, suited for small businesses. As for the business field, we can safely assume that it fits the bill for virtually any category of service-providing business, including bloggers and freelancers.
Since Leadpages is easy to use, it’s even suitable for people who are starting out with an online business. It’s simple enough to use for someone with no previous marketing experience. It also works perfectly for those who already have a full-fledged website on another platform and just need a landing page for higher conversions, promoting their services, or growing their email list.
Leadpages offers 3 paid pricing plans and a 14-day trial period. For some, the fact that you need to enter your credit card information to test-drive Leadpages is a real bummer. But this may not be true for you, so the free trial can be a great opportunity for you to kick the tires on the platform and see if it suits your needs.
All three plans are billed monthly or yearly, and these are the prices without and with the annual discounts:
- Standard: $37/month or $27/month
- Pro: $79/month or $59/month
- Advanced: $321/month or $239/month
There are several core features available with each pricing plan:
- Landing pages, pop-ups, and alert bars
- Unlimited traffic and leads
- Free custom domain and free hosting
- Responsive templates
- Lead notifications
- Over 40 standard integrations
With the Standard plan, you can create 1 website, with the Pro - 3 sites, and with the Advanced - 50.
The Pro plan also has some extra features not found in the Standard plan, like online sales and payments, and A/B split testing (in case you’re not sure what’s this, I'll explain shortly). Likewise, the Advanced plan includes features that are missing from the Pro plan, like advanced integrations and a 1-on-1 quick start call.
Features, Customization, Integrations, and Blogging
Although there’s an option to create a landing page from scratch, Leadpages is above all a template-based platform. There are hundreds of templates and they’re sorted into landing pages and website templates. All of them are responsive and customizable.
Leadpages categorizes the templates into various groups according to their purpose, so you can pick a template depending on your particular business.
An interesting facet of the Leadpages templates is that the platform collects data on how they’re used. Based on the insights coming from the analytics reports, it creates filters that help users select those templates that perform better in terms of conversion rates.
Besides this, based on the same filters, users can tweak the templates to improve the chances of lead conversion. Leadpages rates the pages you create before they’re published, and if the rating is not good, you can change them to increase the probability of higher conversion rates.
Also, with the Pro and Advanced plans, you get access to what’s called A/B split-testing. In simple terms, it means that you can try out two versions of your page to see which one’s better for lead conversion, and only then decide which one to use based on the helpful suggestions of the platform.
With Leadpages, there’s quite enough room for customization. You can change everything you see on your page and it’s fairly easy to do so.
It offers a drag-and-drop interface and all the tweaking you do, you do it on the page itself. You can experiment with navigation elements, change images, colors, texts, fonts, and more. You don’t need to know how to code in order to build a beautiful landing page or a nice-looking website.
One con that I came across was that the page/site builder can be limiting in certain cases. For instance, it’s not always easy to move around widgets and place them exactly where you want them to be.
Despite this, the overall experience with Leadpages is that it’s sufficiently flexible and customizable, and what you get in terms of customization, aesthetics, and functionality is exactly what you need for lead conversion.
Leadpages offers many features in various areas, like design, conversion, security, and more.
Let’s have a look at some essential tools provided by the platform:
- Sub accounts
- Free and reliable hosting thanks to the platform running on the Google App Engine
- Custom and hidden form fields
- Possibility to integrate your landing page with an email service provider of your choice
- Lead notifications
- Online sales and payments through Leadpages checkouts, processed via Stripe
- Built-in SEO
- Opt-in text campaigns
- Email trigger links for visitors who already left their email addresses, so they can get exclusive offers
- Real-time analytics
- Pop-ups and alert bars, usually at the top of your site, that contain either an opt-in form or a button with a link to a page, great for announcing sales, driving traffic to your landing pages/site, offering promotions, and collecting email addresses and other information
- Lead magnets: a giveaway to get contact info in return
- Countdown timers for, say, your webinars pages
- Thank you, confirmation, and 404 pages
- Calendly for booking and scheduling
- Video-embed widgets
- On-page section links
- Leadpages virtual workshops
- WordPress plugin
- SSL encryption
- GDPR compliance
- Website preview
- Free custom domain with an annual subscription
This is not even close to a complete list of Leadpages features, but it’s long enough to show how extensive the set of tools provided is.
As for building a website, I should point out that Leadpages allows you to create both one-page and multiple-page sites. And in line with the basic orientation of the platform, your site’s home page should be viewed as a landing page. Unlike a typical website, here the home page shouldn’t be as much about aesthetics and generalized information as much as about encouraging people to take concrete action and you improving your business.
There are about 90 Leadpages integrations for everything your online business could need: analytics, eCommerce, marketing, and more.
Some of the most noteworthy among them are Salesforce, ActiveCampaign, AWeber, ConvertKit, MailChimp, LiveChat, PayPal, Stripe, and Zapier.
When it comes to blogging, which plays a significant role in running a business online, Leadpages doesn’t offer that much.
There are 2 options: blogging with Leadpages or using a 3rd party blogging platform that you connect to your Leadpages site/landing page.
The first option is not for serious blogging. It really only works if you limit yourself to several impact articles a year. The second choice is much better, but to make the most out of it, you need a modern, elegant, and yet simple blogging tool like DropInBlog. If you’ve already done research on blogging, I’m sure DropInBlog has popped up in your results. And there's a reason for that: it’s definitely the best way to add a blog to Leadpages.
Leadpages shows it cares for its customers in various ways and its overall user reviews are pretty favorable.
There’s a large knowledge base and a help center page where customers can learn the nuts and bolts of the platform and anything related to it for that matter.
Along with this, Leadpages provides email support with the Standard plan, email and live chat support with the Pro plan, and adds phone support with the Advanced plan. Usually, it takes about 48 hours for customer service operators to resolve problems via email.
And now, for a straightforward answer to our initial question - what exactly is Leadpages?
In short, Leadpages is a conversion platform. It lets you create landing pages and websites and it enables you to do marketing with the sole purpose of lead conversion. That’s where its focus is and that’s what Leadpages does really well: it helps you attract visitors, who then become leads, who then turn into customers.
Leadpages can play an extremely useful part in your sales and marketing strategy. You should definitely check it out.