When it comes to building a website with Webflow, you have 2 options: either start from scratch, by adding elements onto a blank canvas, or pick one of the pre-made templates and then, if you so desire, customize it.
Now, finding a good template may sound like a casual Sunday walk in the park, but the truth is, with so many options on the market, it can be an overwhelming and even exhausting experience. And it’s for the very same reason some people don’t like going to a shopping mall or to a museum.
I have a vivid recollection of my first-time visit to Musée de l'Orangerie in Paris. As someone who can’t tell the difference between red and crimson, but appreciates good impressionist art, I felt super-excited. That is, until I spent more than 15 minutes at the museum. One can only take so much strong visual stimuli. Imagine what would’ve happened if I had gone to the Louvre. 🤣
So, to keep things simple (and remain on-topic), I’ll boil things down to the point where your choice should be rather straightforward. That’s the whole point of this article really - to save you precious time and help you out with your choice of a template without getting you overwhelmed by all those options.
First I’ll say a few words about the main difference between the commercial and the free templates. Then, I’ll go over some of the recurring features of Webflow templates that I find especially interesting. After that, I’ll explore the 15 best Webflow templates: 10 premium and 5 free templates.
Before going any further, I need to clear up one important thing. I focused exclusively on templates found on Webflow’s official site. For those interested in additional resources, there are templates created for Webflow sites on ThemeForest, Elastic Themes, and Brix Templates, too. Feel free to check them out.
Okay, so with that out of the way, let’s proceed.
Overview of Webflow’s Templates
Free and Paid Templates
The difference between paid and free templates is in the design details and the number of features they offer. Generally speaking, the commercial templates have at least an ounce more features and better design.
The prices of the commercial templates range from $19 to $149. Worth noting here is that they’re not made by the Webflow team itself. Webflow collaborates with different partners, and those partners are the ones responsible for creating the premium templates.
Overview and Some Cool Features of Webflow’s Templates
If you have a busy schedule and no design or coding experience, templates could give you a big head start. This implies that they have to have enough features out of the box, so if you decided to, you would be able to launch a website either without tweaking anything or with just doing some fine-tuning.
On the other hand, a template is just that: a basis. So, while having enough functionalities and a good design is important, a good template also needs to leave enough room for customization. Sometimes, a lot of customization. Today’s customers need the best of both worlds. And that’s exactly what Webflow offers: excellent built-in features and virtually endless customization possibilities.
Now, let’s take a look at some of the most interesting features of Webflow templates.
First off, they’re fully responsive. They’re all made to fit perfectly in the screen of whatever device you use: a smartphone, a tablet, a laptop, or a desktop.
Retina-ready sites have more pixels per square inch compared to their ordinary counterparts and allow for extremely high-quality imagery. A website with more details, brighter and more vivid colors, sharper and smoother images, sharper fonts, and no blurry parts - that’s what a retina-ready site looks like.
This is especially important for users browsing on smaller devices, like phones and tablets. If this feature is missing, when visitors zoom into a picture or part of a picture, it will pixelate and become blurry. Since its templates are responsive, to avoid this, Webflow took care to ensure that they’re retina-ready too.
Additionally, Webflow makes use of a special design concept called a symbol. You can turn any element on your site into a symbol. The advantage is that, with symbols, you lessen the burden of repetitive tasks. Say you want to modify the same property of a button in several sections of your site. Well, a symbol enables you to make changes in only one place, with the effect taking place across the site.
Another interesting concept Webflow utilizes is global swatches. This is very similar to symbols, but it applies specifically to colors. When you set a color to be global, by changing it in one place, you update its every occurrence, across the entire site.
Webflow templates include a Style Guide. This Style Guide is a special page that allows you to modify base elements, like buttons, headers, and paragraphs.
The Best Webflow Templates
Okay, now we’re ready to jump to the most interesting part. Ladies and gentlemen, may I present you our choice of the 15 best Webflow templates, starting with the premium ones:
10 Best Premium Templates
Byrå works best as a template for an agency website, but it’s also good for a portfolio or a photo studio site. It costs $24.
It’s a one-page template, containing About, Services, Portfolio, Team, and Contact sections. These are only some of the features it includes: sticky interactions, contact form, free fonts and icons, and scrolling effects.
It’s retina-ready, fully responsive and fully customizable, as well as compatible with all major browsers (Firefox, Edge, Safari, and Chrome). The code is clean and there are helpful comments along with the files.
This is a great template for a designer portfolio website. It’s a bit on the expensive side: $149.
Among other things, it includes dedicated support, a CMS, symbols, global swatches, a slider, utility pages (404, Password), and eCommerce functionality.
Same as Byrå and, for that matter, all the other templates explored here, it’s retina-ready, fully responsive, and fully customizable.
Aurora is best suited for technology-related startups that want to present their software and mobile apps. The price is $49.
It contains different pages: Home, Pricing, Q&A, Testimonials, and more. It provides you with a blogging option. But since Webflow’s native blogging option can be a bit of a headache to configure, for a more enjoyable and much better blogging experience, check out DropInBlog and see how to add this super-easy-to-set-up blogging tool to your Webflow site.
With its dark theme, glowing colors, 3D transforms, and trendy gradients, it looks modern, stylish, and, well, simply stunning.
Creator is a minimal, clean, and modern template. It’s great for a personal website where creatives showcase their skills and work. The price is $34.
There’s a Work (portfolio) page, an About page, a Services page, and a Contact page. There’s also a Resume section.
It’s SEO optimized, and it includes smooth interactions and a CMS.
Considered to be one of the best, if not the best Webflow template, it’s great for agencies and small businesses. It costs $149.
There’s a Style Guide page and a few utility pages. You can choose among 5 Home pages, 5 About pages, 3 Contact pages, and more.
Some awesome features it includes are amazing typography and fonts, a CMS, a slider, eCommerce functionality, dedicated support, 4 different types of headers, a newsletter form, symbols, and a CMS-powered blog.
Radio is a cute template for podcasts and podcasters. Naturally, it’s optimized for fast website load. It costs $49.
It was built in 2020 with the latest Webflow technology and it’s been constantly updated since then.
There are many different pages: Episodes, About, Host, Sponsors, Contact, Style Guide, and 404. All of them contain appearance and interaction animations.
With Radio, you don’t have to use Designer to upload new episodes; you can do that from the CMS.
Support and help for this particular template are provided through email.
I might be biased because of its dark theme, but I really like this template. It has a modern vibe and it’s obvious that it was created with a smooth user experience in mind. It’s good for startups and small businesses. The price is $79.
Lulu includes animations, a CMS (good for blogging), eCommerce functionality, symbols, and interactions. You can choose among sticky, standard, or hide-and-show-on-scrolling type of header.
It contains various types of pages: Home, About, Projects, Style Guide, and more.
Just like with the previous template, there's email support for this template, too.
Vega is great for design studios and agencies - generally speaking, for showcasing creative work. It costs $79.
It has a dark look. It includes blog functionality, animations, global swatches, symbols, contact and subscribe forms, a Style Guide page, utility pages, and other cool stuff.
It was created by Elastic Themes.
Jules is a multipurpose stylish template, but it’s probably most suited for marketing agencies and creative studios. The price is $79.
There are various types of pages: Pricing, Portfolio, Contact, About, FAQ, Style Guide, Support, and more.
Some of the included features are a CMS, a blog, smooth animations, global swatches, contact and subscribe forms, a slider, media lightbox, and symbols.
This is an elegant and stylish template suitable mostly for an app or SaaS website. It costs $79.
There are many pages of different types: Home, Pricing, Blog, Style Guide, FAQ, and more.
Some of the cool features this template offers are global swatches, beautiful animations, symbols, and a slider.
5 Best Free Templates
Biznus is one of the templates Webflow promotes as a gesture of help for pandemic-stricken businesses.
This template includes several pages (among them, a Donations page), a CMS-controlled “Alert bar”, symbols, interactions, and eCommerce functionality.
This is a good template for an online coaching site and, generally, everything related to fitness. It includes a CMS, eCommerce functionality, interactions, symbols, and a few pages.
TileDesign is extremely simple, yet pretty nice. It’s for creatives who are looking for the right template to showcase their work. It includes a Portfolio page, a CMS, symbols, interactions, blogging functionality, and more.
This is a very elegant eCommerce template. It includes 11 pages, together with features like interactions, symbols, a slider, Google fonts, and more.
CoffeeStyle is a simple, yet elegant and beautiful eCommerce template, great for coffee shops and, generally, small businesses. Some cool features it includes are a Style Guide page, blog functionality, a CMS, and symbols.
Over and Out
There you have it: Our picks for the 15 best Webflow templates - 10 premium and 5 free. I hope you like them.
Launching a website with Webflow means going through a multistage setup process: choosing a template, creating a project, customizing a template, connecting a custom domain, and then, publishing. Obviously, choosing a template is not the only thing you need to do to go live, but it’s one of the most important and time-consuming. So, if this article helped you find a template that’s suitable for your site and saved you some precious time, then my mission here was successful!