Lacking the inspiration to get your business blog on track? The many benefits blogging can bring to your business are no secret, but sometimes, we just need a little nudge in the right direction to get started. We have ten examples of successful business blogs to help you get motivated.
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Best Business Blog Examples
Patagonia
Patagonia is a well-known outdoor fashion brand that has also made its name doing good for the planet.
Since its founding, Patagonia has been focused on sustainability and environmental activism. Their growth can be directly linked to their ability to harness content marketing. They link long-form content to their brand but without pushing a sales aspect.
In one case, they had a campaign called “Don’t Buy This Jacket,” which was aimed at highlighting the environmental impact of fast fashion and ended up increasing their sales by 30%.
Patagonia sticks to a particular angle with their content marketing strategy, and they do it well. Their blog articles are primarily human stories of outdoor adventure or the preservation and protection of natural areas.
Gymshark
Gymshark is a label some people will know quite well. Primarily an e-commerce brand, they have unleashed their growth through a clever content marketing strategy incorporating a blog with social media content and collaboration.
Gymshark’s blog seeks to educate and inform readers about fitness tips and tricks while also developing guides to the best products for different activities.
Gymshark’s growth has been staggering – from a small-scale operation in a garage to a multi-billion dollar enterprise. They saved money by passing up paid advertising and investing in a variety of content marketing options.
Cookie and Kate
If you’ve ever been searching for recipe ideas, we can almost guarantee you would have found a Cookie and Kate recipe. Kate started the blog in 2010 to promote healthy eating and eventually wrote her own cookbook, which she sells from the blog.
Cookie and Kate is a good example of a successful business blog because she’s done many things right. The blog name – Cookie and Kate – is her and her beloved dog’s name. It is creative, catchy, and links into her story, as well as the brand of healthy homestyle food that she wanted to promote.
The blogging niche is also well chosen, given the ever-booming interest in healthy living and meat-free recipes. These things, combined with high-quality images and content, have helped to make the Cookie and Kate blog a success.
Teapro
On a similar theme, there’s the Teapro blog. It’s no secret the English love their tea, and this UK-based tea company sells loose-leaf tea, as well as tea accessories and products. Their e-commerce store is combined with a very effective blog called Universitea.
On their blog, you can find recipes, educational content about tea, lifestyle articles, and well-timed articles for particular events or seasons. The blog loads fast, it’s clean, and it’s uncluttered – all the while being easy to navigate between the shop and blog.
Nomadic Matt Travel Blog
Nomadic Matt is a widely successful travel blog that was started as a side project while its creator was working a standard 9-5 job. The blog receives about one million visitors each month and includes travel tips and destination guides, along with links to booking sites. You can even purchase guidebooks.
The blog became successful through a mixture of persistence, good SEO, and becoming a recognizable leader in the travel niche – particularly budget travel, which is where it all started for Matt.
In order to grow a following, Matt also guest-posted on other blogs that had a crossover in followers and interest. For example, posting on finance blogs about the costs of travel and providing breakdowns of budget travel expenses proved fruitful for him. Our favorites are his segments on how to do it yourself.
Intrepid Travel
On the same travel theme but a little bit different is the Intrepid Travel blog. Intrepid Travel has become a household name in organized small-group tours around the globe. They are now a big-budget company, and of course, they use paid advertising. However, they also blog very effectively.
Their blog – entitled The Journal – includes real stories that resonate with potential travelers, as well as guides to choosing the best tour or travel destination. They combine this with excellent imagery and shareable content that boosts their social media presence.
Tateossian
Tateossian is a really good example of an e-commerce store getting the most out of blogging. Selling designer jewelry requires building solid foundations and maintaining a relationship with customers. The blog touches on evergreen topics like wedding jewelry and the romance of luxury jewelry, but also more unique events like King Charles’ coronation.
Their online store is powered by Shopify to get the very best e-commerce functionality, but their blog is powered by DropInBlog. As many will already know, Shopify is notoriously lacking in blogging functionality, but DropInBlog fills that gap perfectly. DropInBlog allows Tateossian to seamlessly manage their blog with ease and directly increase sales.
Love Margot
Love Margot is a cute and simple idea for a blog. The blog is named after the blogger's first Great Dane, who provided a mass of artistic inspiration for quirky t-shirt designs, as well as other products.
The blog complements the shop, full of artistic products, and provides some humorous insights into the dog breed, as well as the more serious side of looking after your Great Dane. Built on the Kartra platform, this is a really good example of a very simple blog for a much smaller-scale business than other blogs mentioned here. They also make great use of a reading progress indicator in their blogs.
Yankee Kicks
If you’ve been looking for some really unique sneakers, Yankee Kicks has a selection of rare sneakers, and there might just be a pair with your name on it. This unique business idea of buying and reselling rare sneakers requires a good content marketing strategy. Naturally, they boost their SEO and product promotion with a simple blog, as well as a strong social media presence.
It would certainly be fair to call Yankee Kicks successful. The company was formed in 2018, and within the space of a few short years, they are now making an annual revenue of just under $5 million per year. They don’t just sell sneakers – you can get everything you need to accessorize, care for, and store your favorite sneakers.
In short, while their business idea is more than unique, Yankee Kicks is the prime example of what a good blogging strategy can do for you.
Wine Smarties
Wine Smarties is the final business blog to highlight. Wine Smarties are certified wine sommeliers running wine courses for the Wine and Spirit Education Trust – for beginners and pros alike. They incorporate a blog into their site to discuss relevant news around the wine industry and educate visitors about wine and different accompaniments for different wines.
They have used Kartra to build and manage their online business and have paired it with DropInBlog to more efficiently manage their content. Wine Smarties is a perfect example of a professional, no-fuss blog.
FAQs
What can I learn from these business blog examples?
These ten business blog examples are quite diverse in niche and business size, but what they are all getting right is blogging. They have carefully crafted their brand and content strategy, selected a suitable platform to base their blog on, and have been smart about SEO.
What are some good business blogs that use DropInBlog?
Amongst these examples of successful business blogs are four that use DropInBlog. High on Leather, Love Margot, Yankee Kicks, and Wine Smarties are just a handful of many other professional blogs happily using DropInBlog.
Final Thoughts
There should be plenty of inspiration to be found in this selection of ten companies using a business blog successfully. We’ve covered a wide range of niches from travel, food, commerce, and fitness – with large businesses and small-scale ones – but all of them are blogging to their advantage. They use their blog to get noticed, promote their brand, and build a relationship with their customers.
While there are plenty of content management systems available, DropInBlog provides a unique solution to blogging. You’ll have the ability to start your website or online store with whichever platform provides the functionality you need and then integrate DropInBlog for smooth SEO-friendly blogging. Until next time, happy blogging.
