Zoran Zoran
16 minute read

Webflow is awesome. It’s a site builder, but at the same time, it’s so much more than that. This web platform offers a CMS, e-commerce functionalities, professional design tools, various integrations, and a variety of other features. Don’t even get us started on its devotion to aesthetics and delivering stunning designs as well as the subtle humor in the Webflow video tutorials.

Webflow home page

No doubt, Webflow is one of the best platforms out there, but there’s one side of it that can be pretty confusing to newcomers: its pricing system. It’s easily the most complex pricing system we’ve encountered so far and it leaves many users scratching their heads about which pricing plan is right for them. If this sounds familiar and you’ve been wondering about Webflow pricing, this short guide to the labyrinth of Webflow's pricing plans may help you.

In the following sections, we’ll try to demystify the Webflow pricing system and walk you through the different pricing plans, so you can see how they’re related. So, without delay, let’s get to it.

The Webflow Pricing System in Short

Every Webflow plan falls within one of two classes: Site plans or Account plans. Each of these two main classes further branch out into two subclasses:

  1. Site plans: Website plans and E-commerce plans
  2. Account plans: Individual plans and Team plans

Yes, you read it right: the Site plans class includes a subclass called Website plans. These allow you to build standard websites as opposed to e-commerce sites. 

Throughout the rest of this article the term “Site plans” will refer to the main class and “Website plans” to the subclass for non-commercial websites. Occasionally, we’ll use the term “standard site plans” to refer to the Website plans in order to emphasize their different nature compared to the E-commerce plans.

Now let’s have a look at all the pricing plans the Site and Account plans’ subclasses include.

Site Plans

Website Plans

Website Plans’ Fees

Webflow offers four Website plans:

Webflow website plans

Except for the Enterprise plan with its custom pricing, all three other Website plans include two types of subscription: monthly and yearly. As you might expect, an annual subscription means you pay more upfront (for an entire year instead of one month), but less long-term (due to the included discount). It saves you money, but it requires you to have a larger starting budget.

Website Plans’ Features

The following image shows the majority of the Website plans’ features:

Webflow website plans features

When considering Webflow as a platform to build your online presence on, take into account that a custom domain name is something you need to pay for on top of your plan’s fee. Webflow doesn’t provide a free custom domain, and in case you don’t already own one, it helps you speed up your search by allowing you to purchase a custom domain name from within your Webflow account. The two options it offers are Google and GoDaddy domains.

In addition to the features you saw in the image above, the Enterprise plan includes:

  • Exclusive training and onboarding help 
  • Custom SSL certificates
  • Custom billing options
  • Custom security headers for an even higher security level

The Basic Plan

As far as what the plans are for, Webflow provides a summed-up description for each. 

If you’re at the beginning of your online journey, you have little or no previous experience with building and running websites, blogging is not (yet) a part of your plan, and you’re on a tight budget, the Basic plan would be a logical choice. It’s an affordable option that provides you with all the building blocks of a fully functional and nice-looking website.

The CMS Plan

Price-wise, the CMS plan doesn’t differ significantly from the Basic plan. However, the fact that it lets you enjoy the benefits of the Webflow native content management system for a few extra dollars should make it a no-brainer for anyone whose online marketing strategy includes blogging. 

Webflow allows you to use its own built-in blog, but for more demanding ventures and a more enjoyable blogging experience, you can integrate a specialized blogging app like DropInBlog. Webflow is aware of the limitations of its own blog, so it lets you create a blog using a third-party solution, which makes this platform even better from a user’s perspective.

The Business Plan

The Business plan can be great for users whose online businesses have started to take off in terms of popularity and traffic. With a higher number of unique monthly visits and global CDN, it should be well suited even for business websites that get a lot of traffic and experience traffic spikes every now and then.

The Enterprise Plan

As its name clearly shows, the Enterprise plan caters to large companies that need everything taken to the next level.

Webflow Enterprise

Enhanced security, such as advanced DDoS attack protection, lightning-fast page speed, no predefined traffic limits, single sign-on, and a dedicated account manager are only a part of the high-level features that Webflow offers to enterprise businesses. If the Enterprise plan works for giants like Dell and Rakuten, it should work for other demanding businesses as well.

Ecommerce Plans

Ecommerce Plans’ Fees

The subclass of Ecommerce plans includes three pricing plans:

Webflow ecommerce plans

Clearly, the Ecommerce plans have considerably higher price tags compared to the Business plans. However, taking into account their nature, that’s not unexpected. E-commerce requires additional and specialized functionalities – such as payment gateways, analytics, and marketing tools – which is reflected in the prices. 

Now, let’s see what features Webflow offers with these three plans.

Ecommerce Plans’ Features

The following are some of the tools you can access with the Ecommerce plans:

Webflow ecommerce plans features

This is but a fraction of the complete list, so let’s name several more features:

  • Automatic tax calculation
  • Google Pay, Apple Pay, and PayPal support
  • Google Analytics and Mailchimp integration
  • Facebook, Instagram, and Google Shopping as advertisement channels
  • Third-party app integration via code snippets
  • Multiple staff accounts
  • Custom shipping rates for different regions

The Differences and Similarities

The three Ecommerce plans include almost the same features as far as e-commerce is concerned. The only exception is that you won’t pay any transaction fees with the Plus and Advanced plans, while the Standard plan includes a 2% transaction fee. 

Apart from this, the other few differences are purely quantitative, such as different numbers of staff accounts (Standard – 3, Plus – 10, Advanced – 15) and different numbers of items you can list and sell.

When it comes to features that are not directly related to e-commerce, the Plus and Advanced plans share the same tools with the Website Business plan, while the Standard plan includes everything from the Website CMS plan.

Speaking of which, it’s interesting that different subclasses of Webflow plans, in this particular case the Website and Ecommerce sites, are related to each other. This clearly shows the multidimensional nature of Webflow. That is, Webflow doesn’t do only one job, say only e-commerce or design or blogging; instead, it can do all this without compromising the quality of the many diverse features it offers.

Webflow Ecommerce

The Standard Plan

The Standard Ecommerce plan is geared toward small businesses and startups. Along with the possibility to build an e-commerce storefront, it allows you to blog and enjoy the perks of the superior design tools the platform is known for.

With features like custom checkout and shopping cart, custom shipping rates and emails, and code snippets for extended customization, the Standard plan can definitely help you build a storefront that stands out from the crowd.

Besides the 2% transaction fee, another potential downside of the Standard plan is that there’s a limit on the yearly sales volume. The upper limit is $50,000 and if you go over this number, you’ll have to upgrade your plan. The same goes for the Plus plan, the difference being that it allows you to earn up to $200,000/year. 

The Plus Plan

The Plus plan is for growing businesses with larger catalogs. It allows you to build a more robust e-commerce site that can withstand larger traffic volumes and doesn’t break down during traffic spikes.

The Advanced Plan

This plan is well suited for already established businesses with more advanced requirements as far as traffic, catalog size possibilities, and team collaboration are concerned. The price difference between the Advanced and Plus plans is sizable, which is presumably due to the unlimited yearly sales volume, the possibility to list and sell more products, and more staff accounts. 

Nevertheless, considering that there’s almost a complete overlap of these two plans’ features, we’re not sure how cost-effective this Webflow plan is, especially when you compare it to advanced plans that e-commerce platforms like Shopify offer.

The Account Plans

Individual Plans

Individual Plans’ Fees

Webflow offers three Individual plans:

Webflow individual account plans

The platform doesn’t just let you start for free – it lets you continue for free as long as you want. Actually, when you sign up to Webflow for the first time without selecting any specific plan, it counts as setting up a free account.

Webflow pricing free account plan

Even though it may look different at first glance, the free plan is more than just an opportunity to test-drive the platform, as you’ll see very soon. In the meantime, let’s check out the three Individual plans’ features.

Individual Plans’ Features

The following image shows the features of the Starter, Lite, and Pro plans:

Webflow individual account plans features

Even with the Starter plan, Webflow allows you to charge clients for your services. It goes without saying that there’s no cap on how much you can charge. Thanks to this feature, you’ll have an opportunity to cover your own expenses (such as a domain and a Site plan when publishing) on Webflow and earn. How cool is that?

Before we go any further, we need to clarify some of the terminology you see in this image, more precisely, projects and staging. In addition to these two, we’ll talk about hosted sites as well. This Webflow terminology is crucial to understand not just the Individual plans, but also the difference between the Site and Account plans – the two main classes of Webflow plans.

Projects

In short, projects are sites, regardless of whether they’re standard or e-commerce, that you can build on Webflow. So far so good. The counterintuitive part is that with the Account plans, Webflow allows you to create a certain number of projects, i.e. sites, but you cannot publish them on a custom domain.

For instance, with the Starter plan, you can have two projects, while the Pro plan allows you to build as many as you want. Nevertheless, however many projects you’re allowed to build – two or unlimited – without a Site plan subscription, your hands are tied as far as publishing on a custom domain. 

So, then what use are the Account plans, and how are the different numbers of projects relevant to users, if at all?

For starters, projects enable you to familiarize yourself with the Webflow software and build different types and versions of sites. They enable you to kick the tires of the platform, explore its potential, and learn what works best for you. 

Second, and equally important, the Account plans allow you to build sites for clients, regardless of whether you work as a freelancer or you’re a part of an agency. If you’re a freelancer, your clients can see the projects you build for them and share their feedback and suggestions before the sites are published. That way, you can avoid mistakes, problems, and client dissatisfaction.

Staging

None of the Account plans allow you to publish on a custom domain, but what they let you do is publish a project on a free webflow.io subdomain. When you do that, your site’s fully qualified domain name would be something along these lines: mysite.webflow.io. This is called a staging project/site. It’s also called an unhosted project/site, so don’t let it confuse you when you encounter this alternative term.

However, a free webflow.io subdomain is not exactly what you want if you’re serious about building your brand and online presence. Presumably, it’s at least one of the reasons why Webflow treats publishing your projects on its free subdomain as just a preliminary phase. It’s somewhat of a preview of the real deal – what your site would look like when it goes live on a custom domain. 

In the meantime, if you or your clients feel like the projects are not yet where they should be, the staging sites can go through many additional edits and subtle changes until everybody’s happy with the product.

Webflow staging

Hosted Sites

Finally, a hosted site/project is a project published on a custom domain. This is the final stage when you can finally show your Webflow site to the world. 

As we mentioned before, hosted sites are possible only through a Site plan. You can combine Account and Site plans in various ways according to your needs. For instance, the Lite Individual Account plan gives you the possibility to build 10 projects. To publish them, you can subscribe to different Website or E-commerce plans depending on whether you need a standard or an e-commerce site, a blog or a regular site, a store with a large or small catalog, etc.

Again, the important thing to remember is that every time you publish a site on a custom domain, you need to pay for a Site plan. If you’re subscribed to any other but the Starter Individual Account plan, you pay a Site plan’s fee on top of your Account plan’s fee. Otherwise, since the Starter plan is free, you pay only your Site plan’s fee.

One more thing before we move forward. Despite the Starter plan’s limit of only two projects, basically, you can have as many hosted sites as you want. Whenever you publish a project on a custom domain, you can replace it with another project. As long as you don’t need to build more than two projects at the same time, you can always publish one of your existing projects and replace it with a new one. This is something you could do forever (if only forever was possible!).

The Starter Plan

Getting back to our Individual plans, as we already suggested, anyone is entitled to the Starter plan for free. It doesn’t come with as many options as the other two Individual plans, but since it’s free, this is kind of expected. 

The Starter plan can play different roles, from a never-ending free trial to a springboard that helps you launch your career as a Webflow developer/designer. As long as you don’t have tons of clients and you find it feasible to create for them without upgrading to another Account plan, the Starter plan is the way to go.

The Lite Plan

With features like code and project transfers as well as the possibility to add up to 100 pages to your 10 projects, the Lite plan is a significant upgrade compared to the Starter plan. It would work well for developers/designers who already have a steady clientele and need to build larger projects.

The Pro Plan

Thanks to the white labeling, this plan can work great for agencies and prolific established Webflow developers/designers. At first glance, it’s not cheap. However, taking into account that it’s not really for enthusiasts and regular end-users, but rather for agencies and professionals with a larger customer base who can charge high fees for their services, it may even turn out to be extremely cost-effective.

Team Plans

Team Plans’ Fees

Finally, we’ve come to the last subclass – the Team plans. Only two plans fall within this subclass:

Webflow team account plans

The Team subclass and the Team plan having the same name only contributes to the whole confusion around Webflow pricing plans. However, most of the time, it will be clear from the context whether someone is talking about the plan or the subclass.

The Team plan is quite inexpensive compared to what it brings to teams, as you’ll see very soon. As for the Enterprise plan, as expected, it has custom pricing.

Team Plans’ Features

These are the two Team plans’ features:

Webflow team account plans features

Every single feature tells the same story: these plans were designed for team collaboration. 

The Team Plan

It’s interesting that the Team plan shares features with the Pro plan, which is the top level of the Individual Account plans. Essentially, if we exclude the team dashboard, this plan is identical to the Pro plan. 

Speaking of which, the team dashboard adds an extra layer of convenience, potentially making collaboration between larger teams easier, quicker, and problem-free. Taking into account this feature as well as the white labeling and site password protection (no one can access the site unless they have the credentials), this plan can work pretty well for agencies. 

The Enterprise Plan

There’s not much that can be said about this plan that wasn’t already said before about the Team and Pro plans. It includes the same features plus whatever customizations your business requires. Obviously, the target audience for the Enterprise plan is big companies and demanding businesses.

Over and Out

We hope that things are clearer now. We’re aware that the Webflow pricing system is a lot to take in, so we tried our best to explain the different components of this pricing system as well as the key concepts related to it. If we were successful, you should be able to differentiate between different classes, subclasses, and pricing plans without trouble now. Hopefully, that’s really the case!

So, what do you think – which Webflow plan is the right one for you?

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