Zoran Zoran
15 minute read

Let’s get things straight from the outset. Yes, Big Cartel and Shopify do have things in common, but they are also very different. Correct, they both fall under the same rubric of site builders, more precisely, web platforms for setting up an eCommerce store. And this does give us the right to compare them, but I am not sure how much we can treat them as contestants in a head-to-head matchup. There’s no denying, they are competitors, but only to a limited extent. The big caveat here is not to get into the trap of evaluating them like they aim to do the same thing or cater to the same clientele. 

A Bit of Context on Big Cartel vs Shopify

One of the co-founders of Big Cartel, Matt Wigham, was a musician. He was trying to find a way to sell his band’s merch. He found a collaborator in Eric Turner, who helped him out to start a platform where musicians could sell their creative work online. In time, Big Cartel has become the platform for musicians, illustrators, writers, bakers, filmmakers, and other creatives. 

So, who’s Big Cartel for?

Big Cartel's landing page - Big Cartel vs Shopify

It’s mainly for small businesses. For those who want to avoid paying high monthly fees and get lost in the gazillion of apps and plugins. It’s for those who don’t have tons of products to sell and just want to have a simple, yet fully functional eCommerce store. The way Big Cartel is built reflects this. 

Big Cartel isn’t an all-in-one eCommerce solution. Being oblivious of this fact when comparing Big Cartel to its much bigger counterpart is like comparing Kali Linux to Windows, completely overlooking the fact that Kali was conceived as an OS primarily for pen testing and ethical hacking, not for watching videos of cute cats on YouTube. Don’t get me wrong, watching videos of cute cats is really cool, but you don’t need a specialized Linux distro to do that. 

On the other hand, who’s Shopify for?

Shopify's landing page - Big Cartel vs Shopify

Shopify had humble beginnings. It started in Canada as an online store for snowboarding equipment. But, unlike Big Cartel, it has grown into this huge complete eCommerce solution over the years. It’s suitable for large businesses that are virtually forced to invest in their eCommerce store, for companies that experience significant growth and are willing to put more money in their online stores, or for those who expect and work towards considerable future business growth. Also, putting the size of a business aside, Shopify’s approach is much more generic. There is no specific target group for Shopify: it’s for everyone who wants to sell things online. 

This is the fundamental difference between Big Cartel and Shopify: their purpose. Everything else kinda springs from this. 

Okay, now that we have that cleared up, it’s time to say something about a few key aspects of these eCommerce platforms. And, keep in mind, it’s more of a pragmatic question: which one is more in line with your real needs, that’s the one that’s better. This may sound like a cliché, but that’s really how things are here. 

Big Cartel vs Shopify: A Comparison

Here we’ll be looking into how these two platforms stand in 6 areas vital for any eCommerce store’s success:

  1. Pricing
  2. Customization
  3. Customer Support
  4. Ease of Use
  5. Payment Gateways

My remarks are based on personal experience, research on Big Cartel and Shopify, and of opinions expressed by users. So, let’s get to it.


Big Cartel 

Big Cartel offers 4 pricing plans. The beauty is that one is completely free. Big Cartel is the only eCommerce platform around that gives you the opportunity to start selling online free of charge. A custom domain, real-time stats, shipment tracking, pre-made themes, and full hosting are all included in the free plan. Of course, there are some limitations. You can only have 5 products and 1 photo per product, but for not spending a penny to start out online, it’s hard to see how this can be a deal-breaker. This plan is called the Gold plan. 

The next, Platinum, costs $9.99 per month. Some of the extra features include up to 50 products, 5 photos per product, theme code editing, Google Analytics, bulk editing, discounts, and promos. 

Then there is the Diamond plan. The monthly fee is $19.99. The only difference between Platinum and Diamond is that with the latter you can have up to 250 products. 

The last in line is Titanium. The cost is $29.99 and, again, the only feature that distinguishes it from the other paid plans is the number of products: 500. Obviously, the major difference between the paid plans is solely the number of products you are allowed to sell.

One of the perks of all of Big Cartel paid plans is that you don’t pay listing and transaction fees. However, you should be aware that you won't get a discount if you pay for a whole year (or 2 years) in advance. 


The cheapest Shopify pricing plan is Shopify Lite: $9/mo. One caveat: with this plan you don’t get a full online store. Its main use is to help you sell products on your already existing website or blog. 

The next in line is Basic Shopify, which comes at the price of $29/mo. Among its noteworthy features, there are unlimited products, blog, 2 staff accounts, abandoned cart recovery, free SSL certificate, and fraud analysis. 

Now, a short digression. It’s worth mentioning that abandoned cart recovery is a very cool feature. For example, say a customer added one of your products to their cart and, for whatever reason, just left it there for days. After a while, they would receive a non-pushy reminder (email or other) about this product, which can win you back leads and help you convert them to customers. OK, now let’s return to the main topic. With this plan, Shopify mainly targets small businesses or businesses in their infancy but with plans for serious growth. 

The monthly fee for the next plan, called Shopify, is $79. Some of the extra goodies it offers are 5 staff accounts, professional reports, sales in 2 languages, and the possibility to “set country-specific domains to optimize international SEO”. This one is aimed at businesses already in growth. 

Out of the regular pricing plans, Advanced Shopify is the most expensive. It costs $299/mo and it features everything the previous 2 plans had, only more (15 staff accounts, sells in 5 languages, etc.) plus advanced report builder and third-party calculated shipping rates. Advanced Shopify is for developed businesses with a steady customer base. 

There’s one more plan, called Shopify Plus. It costs $2000/mo and it’s only available on-demand. It’s geared towards large and well-established businesses with a huge customer base. It encompasses everything Shopify has in its arsenal. One of the coolest things you get with this package is a dedicated, personal support agent to help you with everything you need. Another big advantage of Shopify Plus is the substantial reduction of transaction fees. This is actually one of the major benefits of going up the pricing ladder: the higher you go, the less you pay for your transactions. Considering that Shopify takes a percentage from every sale, and fees can easily pile up after a year or two, this can come in pretty handy.

Shopify is pricey. But it covers a lot of ground so you feel like it’s really got your back. 

Another cool thing about Shopify plans is that if you sign up a year in advance you get a 10% discount while signing up for 2 years totals a 20% discount, which is pretty neat. 


Big Cartel

The general sentiment is that Big Cartel does offer customization, but its scope is a bit limited.

Big Cartel has 18 free themes. Some elements of these themes can’t be changed, but you can still do a fair amount of tweaking to make your storefront look cool and aesthetically pleasing. However, you will need coding skills to make more significant changes.

When it comes to third-party software integration, Big Cartel really makes things simple for you. You won’t be overwhelmed by billions of apps and add-ons. Instead, what it provides you with is just about the perfect number of essential extensions you’ll need for a highly functional and beautiful eCommerce store.

Occasionally, you’ll come across complaints on account of Big Cartel templates being short of some, more or less, basic features, like product image zoom, product videos, and customer logins. 

But, customer login is not always an advantage. Sometimes, when I want to take a look at a product or buy it, but a sign-up and log-in are required, I feel pretty discouraged to continue. I really don’t feel comfortable signing up and signing in every single time I want to check out something on the Internet. What I’m trying to say is that the lack of customer logins can be a positive thing because it makes everything much more convenient and simple. As for image zoom and product videos, I’m almost positive that if this turns into a recurring complaint, Big Cartel will find a way to add these options to its templates.

A feature that’s really missing from Big Cartel’s fairly broad repertoire is a blogging option. But with an easy-to-integrate blogging tool like DropInBlog, this won’t be a problem at all. Check out this article and see how seamless this process can be: What's the best way to add a blog to your Big Cartel store?

Keep in mind that Big Cartel’s philosophy is to enable you to have your online store up-and-running in no time. Both the lack of sophisticated features and the limited customization choices are completely aligned with this philosophy. And you know what? Depending on clients’ needs, this can really be a great thing!


Shopify offers 9 free and 64 paid themes. The prices of the commercial themes range from $100 - $180. They’re not exactly cheap, but there is a lot you can do with them. The best thing is that they are extremely scalable and you can actually modify your layout. Or you can just chill and focus on your business instead, because Shopify templates are rich with so many features right out of the box that you may find customization unnecessary.

With Shopify, you play around with code only if that’s your cup of tea. 

The Shopify app store has bazillions of apps, add-ons, and whatnot, that can help you advance your business. Almost half of them are free. You can even add games and free high-res images. As one reviewer said, you can assume that Shopify has an app for everything. 

But this level of customization and integration options come at a price. Literally. If you add up commercial apps, addons or extensions, slowly but surely the costs will accumulate, and you may end up paying an arm and a leg for your Shopify experience. So, be cautious with these extra costs. The most recommendable approach is to look into the app store, see what’s really necessary for your business, calculate the overall costs (the plan you choose plus the apps you need), and only then take action. 

Customer Support

Big Cartel

Big Cartel’s customer service representatives are available 7 days a week during business hours, i.e. between 8 am and 6 pm EST. Clients can contact them via email. This means that if you have an urgent problem to solve or live in a different time zone and the time difference is huge, getting help could be a bit of a challenge. The staff generally answers within 2 - 48 hours on work days, or 70+ hours during holidays.

There’s also a Help page with all the necessary information on different topics: FAQ, how-tos, and similar.


Shopify has got its clients covered 24/7 through various channels: phone, social media, live chat, forum, email, videos, podcast, and advanced specialist support. But it’s a big company that takes pride in being a home for more than a million web stores, some of the most prominent clients being Los Angeles Lakers, Tesla, and Wikipedia, so around-the-clock support is kinda the natural thing to expect here. 

Shopify also has a Help page, i.e. Help Center. It’s so intuitive to use and rich in content that you can easily navigate and find whatever you were looking for. 

Ease of Use

Big Cartel

Big Cartel’s onboarding process is intuitive and quick. If you’re cool with a WYSIWYG interface and you have a minimal-effort approach towards eCommerce, Big Cartel will strike a chord with you. Big Cartel is all about simplicity! 

The learning curve when it comes to understanding the essentials and making your store operational is pretty much flat. In the same fashion, you won’t have to spend that much time setting up things. But it’ll get harder if you decide to create a full-fledged, as-you’ve-always-imagined eCommerce store. There will be things that you just won’t be able to change unless you roll up your sleeves and do some heavy coding.


Due to the countless choices and options that Shopify provides, it’ll probably take some time until your eCommerce store gets the desired look and you manage to implement all the functionalities you want. But after this initial process, you can just relax and start doing business, knowing that Shopify will have you covered every step of the way.

Payment Gateways

Big Cartel

Big Cartel doesn’t have its own payment gateway, but it works with 3 payment processors: PayPal, Stripe, and Square. As mentioned before, Big Cartel doesn’t deduct anything from your sales, which is pretty neat, but the same doesn’t apply to the three payment processors. You can add them at no cost, but they all take a portion from your earnings. The first two charge 2.9% plus $0.30 per transaction, while the latter charges 2.75% or 3.5% plus $0.15. 

Worth mentioning here is that Big Cartel is not PCI compliant, which means that you take full responsibility for the security of credit card transactions. If the cardholder information is in any way compromised, you’re on your own. 


Shopify is fully PCI compliant and it collaborates with a big number of payment processors, to be more precise, about 70 of them from all around the world. However, you should be aware that with Shopify you’ll be paying not only for a third-party payment gateway’s services, but for Shopify services as well. 

However, there’s always the option of using its own payment gateway: Shopify Payments, which doesn’t charge any additional costs. So you can always go with that to cut down on the expenses.

Final Verdict

In a way, this heading is misleading. Why? For the simple reason that I tried to resist the temptation to look at Big Cartel and Shopify as contestants in the exact same competition. Maybe they are both runners, but one of them is a sprinter while the other one a marathon runner. I think this is a pretty apt analogy.

On the other hand, it can still be an appropriate heading. If you take these two platforms for what they really are, understand their differences and respective advantages, then you should definitely go with the one that’s the perfect fit for you. 

Who’s Big Cartel For?

If you are a creative individual or you own a small business of handicrafts, and you don’t want to spend too much time on your eCommerce store, then maybe you should opt for Big Cartel

Additionally, you might want to give Big Cartel a try if:

  • You’d rather test things with something that has a free plan;
  • You only really need simple eCommerce features;
  • You don’t have the intention of expanding your business really quick, really soon.

Who’s Shopify For?

If you own a big company or you plan to grow, then maybe you would be better off if you choose Shopify

Additionally, you might want to go with Shopify if:

  • You have a large catalog of products;
  • Scalability is really important to you;
  • You enjoy tweaking things and checking out bazillions of apps.

The good thing is that Big Cartel gives you a completely free option to start online and Shopify offers a free trial. You can start with one of them, gain hands-on experience, and then finally settle on the one you think is really for you. So, choose wisely and have an awesome experience, whichever you choose!

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