Big Opportunities with a Big Cartel Blog

Christopher Christopher
7 minute read

Big Cartel should be familiar to anyone looking for a way to sell their original creations online. Similar to Shopify, artists and entrepreneurs can build their own eCommerce website and list products they have for sale.

Whether you have a home-grown business of one or a burgeoning startup with employees in the double digits, Big Cartel will be there to provide the necessary infrastructure for your business to succeed.

Why do I need a blog?

sales funnel

A blog acts like the top of a funnel. It attracts people to your website, gets them familiar with you and your designs, and eventually gets them to trust you enough to buy from you. Once your site visitors see how great your art is, they'll start recommending you to people they think might like your style.

A blog keeps your readers coming back for more... as long as you publish content that interests them.

Sure, your designs might be good enough to do that on their own, but then again, most people don't spend too much time looking specifically for art online. They usually stumble across products while looking for something else.

For instance, imagine you make a really cool Witcher necklace and upload it for sale on your Big Cartel website. To promote it a little, and also to get your burning thoughts out of your head, you write a blog post reacting to the latest Witcher episode and post it on your blog. Now when other raging Witcher fans search for 'Witcher latest episode' on Google, if your blog post pops up, and it just so happens to include a link to the necklace you're selling...

Well, this person, caught up in their feels, will suddenly find a super cool piece of jewelry pertaining to their current interest right there! And they can put it on their neck! A new customer is born.

A blog establishes you as an authority in your niche. Meaning that not only will readers be more likely to buy from you, but they'll also be more likely to recommend you to their friends.

What are my blogging options?

Big Cartel was built with promoting and selling your creations in mind, this is where they excel. But they don't exactly have an option to add a blog to your store. Instead, they suggest you simply create a myriad of custom pages and pretend that it is a blog. As you can guess, this isn't really an ideal solution. 🤣

Adding WordPress to Big Cartel

WordPress is the most extensive blogging platform you can find. There's a plugin for every feature imaginable, the theme selection is wider than the ocean, and it's compatible with almost every platform. It's so well-known, that the words 'blog' and 'Wordpress' are almost interchangeable in the minds of many. In fact, WordPress powers a third of all the websites on the internet. Unfortunately though, WordPress is not without its flaws, especially when it comes to trying to pair it with Big Cartel.

Adding a WordPress blog to a Big Cartel site is pretty streamlined, considering the magnitude. But you still need to set up a subdomain, configure a hosting plan, download and install WordPress, and link the backend to your Big Cartel store. This can be daunting to someone without much technological know-how.

Speaking of subdomains... the downside of running your blog on a subdomain is that it essentially puts your WordPress blog and your Big Cartel website in two different locations. Search engines therefore view them as separate entities, which splits your SEO and content marketing efforts in half. So all the work you put into growing your blog, won't help boost the visibility of your online store and vice versa. Major bummer.

When it comes to the design of your blog, WordPress doesn't acquire your site's theme automatically. You'll have to try your best to get the look of the WordPress blog to match your website, or you'll need to pay someone to do it for you. Depending on how different the theme styles are, this could require anything from a quick fix to a complete redesign of your website, coding it from the ground up.

Remember all those nifty extra WordPress features I mentioned earlier? Yeah, the majority of them come from plugins. WordPress' array of plugins is both a blessing and a curse! You'll most likely be able to find a plugin for every little thing your big heart desires, but many of the good plugins cost money, and letting even one of them get outdated is a bad idea. One missed update, and your blog's security could become compromised.

Um, ewwww?

I know, right? With everything that could go wrong by adding a WordPress blog to your Big Cartel site, why wouldn't you want something better? Something simpler, easier, more self-contained. You're appending a blog to your store, not starting a newsletter!

Thankfully, there's a better way. Let me tell you a little bit about DropInBlog...

Creating a blog with DropInBlog

DropInBlog is a cinch to integrate with Big Cartel. All you have to do is copy and paste a few little lines of code into any page on your store. Save, refresh, and voila! A gorgeous new blog to be up and running right on your Big Cartel website (no subdomains!). We even have a handy little blog post to walking you through the steps one by one.

The default DropInBlog layout seamlessly fits like a glove into any Big Cartel theme you have. It automatically takes on the look and feel of your Big Cartel site. And if you want some changes, like maybe a different background color or a unique heading font, DropInBlog's CSS editor makes changing things around a snap. Plus, if you run into any trouble, our dedicated support staff is here 24/7 to help you out.

adding a blog to a Big Cartel website

Best of all, the most important features that a blog needs are included from the get-go: post categories, media storage and organization, post scheduling, multiple authors, and even assigning access privileges to different users. There's also an SEO Analyzer to tell you how easy it is for search engines to find your post. Most platforms don't have one or charge extra for it, but not DropInBlog. The SEO analyzer is included on every account for free!

What's that about search engine optimization?

As a business owner and entrepreneur, I'm sure you already know how important search engine optimization is to the success of your online business. Well, DropInBlog knows this too! DropInBlog wanted to make it as simple as possible for you to optimize your blog posts as you write.

The built-in SEO analyzer scans your post as you type and tells you how likely it is for search engines to find your content based on your specified keywords. The analyzer gives you tips to implement certain things in your post that will help boost your ranking and get your blog noticed!

Get started now!

Adding a blog to your Big Cartel website using DropInBlog is a snap! And the 14-day free trial means there's no reason not to try it out.

Your next steps:

And that's it! The DropInBlog team is standing by to answer any questions you have about adding a new blog to your Big Cartel site... or about blogging in general! Hit us up on messenger, we're here to help. 🤓

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