Leadpages is your all-in-one solution for turning your website into a customer conversion machine. Its intuitive and extensive customization options let you build a front page that's sure to "connect with an audience, collect leads, and close sales."
With features like landing pages, pop-ups, alert bars, and much more, Leadpages is an easy choice for entrepreneurs looking to take control of their online presence.
If you have a store full of great products, but you're just not seeing the level of sales that you're expecting, it might be a good idea to take a fresh look at your conversion strategy. It’s one thing to get people on your website, but you need to get them to click that “Check Out” button, after all.
Alternatively, if you're just starting out and thinking of building yourself an online platform, it's worth getting it right the first time around!
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Why Do I Need a Blog?
Blogging can be an integral component of your content marketing strategy. It can help attract new visitors to your website, define you as an authority in your niche, and create a rapport with your readers. All of that can lead to more sales, which is the ultimate goal here, right?
Though Leadpages excels at helping you create a gorgeous landing page and tracking your visitors during their purchasing journey, it falls a bit short on blogging capabilities.
Luckily for you, there are options for adding a full-featured, professional blog to your Leadpages site. Let me walk you through them, and you can decide which is best for your particular situation.
What Blogging Options Does Leadpages Recommend?
Blogging is not the primary focus of the Leadpages platform. Their main goal is to help you attract and convert customers, and they do it well. But Leadpages knows that blogging is still an important part of the sales funnel, so they offer a few suggestions depending on your blogging goals.
Blogging directly on Leadpages
If you blog infrequently, Leadpages suggests creating a new page on your website, setting it up as a “blog article” type page, and hiding it from your site navigation. Then, they say that you should add direct links to your homepage or a master blog page. With that taken care of, design the page how you want, and you’re good to go – except this really isn’t best practice.
Yes, this option technically works. But it's pretty obvious that this is not really a professional blog. And it definitely isn't scalable.
It’s difficult to add a new blog each time, and the long list of links directly on your homepage would look terrible. Your site navigation would quickly become cluttered, and will likely begin to affect the performance of your site. Increasing bounce rates and, ultimately, a lower conversion rate as a result of a slower site is not what you want.
The only way I would recommend this method is if I had under 10 articles and didn't plan on adding any more in the future. Again, not really a professional blog.
Combining WordPress with Leadpages
If you're planning on continuously adding to your blog content – which you should – Leadpages suggests setting up a WordPress blog on a subdomain. This is considerably better than the above method since you'd get all the features of an actual blogging platform, but it's still imperfect.
For one, it's complicated to set up. You need to set up a subdomain, download and install WordPress and link the two backend systems together. If you're limited in technical skills, this can be daunting. Many people have chosen to use websites like Leadpages because they're easy to use, so having to do all this is too much.
Additionally, the WordPress blog won't automatically adopt your site's theme after the integration. You'll have to try your best to get the look of the two platforms to match. This could mean anything from simplifying the design of both your Leadpages site and your WordPress blog or redesigning both themes from scratch. Either way, it’s a hassle.
However, the most critical fault of using WordPress as a blogging solution for Leadpages is that it has to run on a subdomain, as we mentioned. This means that your Leadpages site and your WordPress blog will be viewed as two separate entities in the eyes of search engines.
Essentially, this splits your content marketing efforts in half. Realistically it negates the benefits of even having a blog in the first place. 😢
Thankfully, there's a better way – read on!
I Present to You... DropInBlog!
DropInBlog's integration with Leadpages is quick, easy, and painless. All you have to do is copy and paste a few lines of code into your Leadpages admin panel, and you’ll have your blog up and running. Unlike with WordPress, it’s all connected to the same domain, so all your hard work on SEO won’t be in vain.
If you think dealing with code embedding sounds complicated, you have nothing to worry about. There's even a blog post to guide you through the steps.
The default DropInBlog layout is striking yet simple. It automatically takes on the look and feel of your current Leadpages theme, making it appear as if your new blog was there the whole time. Of course, if you feel the need to make a few design tweaks – maybe a unique background color or a special text font – DropInBlog has a built-in CSS editor, which makes that easy.
The other big incentive to use DropInBlog is the professional blogging features included. All the following essential features come standard:
- Post categories
- Media storage and organization
- Post scheduling
- Multiple authors
- The ability to assign access privileges to different users
- A built-in SEO Analyzer
Tell Me More About This SEO Analyzer
As a Leadpages user, I'm sure you already know the importance of SEO. Well, DropInBlog does too! DropInBlog wanted to make it as simple as possible for you to optimize your blog posts as you write.
The built-in SEO Analyzer scans your post as you type and tells you how easy it is for search engines to find your content based on your specified keywords. The analyzer gives you tips to adjust your post, help boost your ranking, and get your blog noticed.
There are many benefits to blogging for e-commerce businesses. Your ultimate goal is to increase sales, and a blog can help drive traffic to your site and build rapport with your customers. Only once you have the foundations will you see an increase in site traffic and turnover.
Unfortunately, no. It’s certainly easy to set up, but it’s clunky, offers zero CMS features, and is unlikely to give you the results you want anyway. Essentially, if you’re blogging regularly and with a serious content marketing strategy, you’ll need DropInBlog.
DropInBlog is super easy to integrate with Leadpages. The team outlines a simple step-by-step guide for integration. It involves copying and pasting a couple of lines of code and adding your site URL – and you’re done. You can also watch this short tutorial video to get a better idea.
Get Started Now!
Integrating a new blog into your Leadpages website with DropInBlog is a snap, and the 14-day free trial means there's no reason not to try it out.
What Should I Do Next?
- Create a DropinBlog account.
- Open our quick-install guide for Leadpages.
- Start blogging and win the internet!
The team at DropInBlog is dedicated to helping you succeed in the blogging game. If you have any questions about creating a blog on your Leadpages site, just shoot us a message. We're always here to help. 🤓