Leadpages is your all-in-one solution for turning your website into a customer conversion machine. Intuitive and extensive customization options let you build a front page that's sure to "connect with an audience, collect leads, and close sales". With features like landing pages, pop-ups, alert bars, and much more, Leadpages is an easy choice for entrepreneurs looking to take control of their online presence.
If you have a store full of great products, but you're just not seeing the level of sales that you're expecting, it might be a good idea to take a fresh look at your conversion strategy. There's a big difference between getting people on your website and getting them to click that 'Checkout' button, after all. Or if you're just starting out and thinking of building yourself an online platform, it's worth it to get it right the first time around!
Why do I need a blog?
Blogging can be an integral component of your content marketing strategy. It can help attract new visitors to your website, define you as an authority in your niche, create a rapport with your readers... and lead to more sales. Which is the ultimate goal here right?
Though Leadpages excels at helping you create a gorgeous landing page and tracking your visitors during their purchasing journey, they fall a bit short on blogging capabilities.
Lucky for you, there are options for adding a full-featured blog to your Leadpages site. Let me walk you through them and you can decide which is best for your particular situation.
What blogging options does Leadpages recommend?
Blogging is not a primary focus of the Leadpages platform. Their main goal is to help you attract and convert customers, and they do it well. But Leadpages knows that blogging is still an import part of the sales funnel, so they offer a few suggestions depending on your blogging goals.
Blogging directly on Leadpages
If you only blog a few times a year, Leapages suggests creating a new page on your website, setting it up as a 'blog article' type page, and hiding it from your site navigation. Then, they say to add direct links to your homepage or a master blog page. Dress the page up with pretty images and outlines and you're good to go.
Yes, this option technically works. But it's pretty obvious that this is not really a blog. And it definitely isn't scalable. Even if we ignore the fact that a long list of links directly on your homepage would look terrible, your sitemap would quickly get to be a hot mess once the amount of blog posts you have gets into the double digits.
The only way I would use this method is if I had under 10 articles and didn't plan on adding any more in the future.
Combining WordPress with Leadpages
If you're planning on continuously adding to your roster of blog content (which you should!), Leadpages suggests setting up a WordPress blog on a subdomain. This is marginally better than the above method since you'd actually be running and maintaining a real blog, but it's still imperfect.
For one, it's complicated to set up. You need to set up a subdomain, download and install Wordpress, and link the two backend systems together. If you're not very technologically literate, this can be daunting; you use websites like Leadpages because they're supposed to be easy.
Additionally, the WordPress blog won't automatically adopt your site's theme. You'll have to try your best to get the look of the two platforms to match. This could mean anything from simplifying the design of both your Leadpages site and your WordPress blog, or redesigning both themes from scratch.
But the real kicker about using WordPress as a blogging solution for Leadpages is that it has to run on a subdomain. This means that your Leadpages site and your WordPress blog will be viewed as two separate entities in the eyes of search engines. Essentially this splits your content marketing efforts in half. And realistically it diminishes the benefits of even having a blog in the first place. 😢
Thankfully, there's a better way, read on!
I present to you... DropInBlog!
DropInBlog's integration with Leadpages is quick, easy, and painless. A few lines of code copied-and-pasted into your Leadpages admin panel is all it takes for you to have a real blog up and running within your website and on your existing domain. There's even a blog post to guide you through the steps.
The default DropInBlog layout is striking, yet simple. It automatically takes on the look and feel of your current Leadpages theme making it appear as if your new blog was there the whole time. If you find you'd like to make a few design tweaks, maybe a unique background color or a special text font, DropInBlog has a built-in CSS editor that makes the whole process a snap.
Best of all, DropInBlog includes all of the essential blogging features by default: post categories, media storage and organization, post scheduling, multiple authors, ability to assign access privileges to different users, and a built-in SEO analyzer.
Tell me more about this SEO analyzer?
As a Leadpages user, I'm sure you already know the importance of SEO. Well, DropInBlog does too! DropInBlog wanted to make it as simple as possible for you to optimize your blog posts as you write. The built-in SEO analyzer scans your post as you type and tells you how easy it is for search engines to find your content based on your specified keywords. The analyzer gives you tips to adjust your post, help boost your ranking, and get your blog noticed!
Get started now!
Integrating a new blog into your Leadpages website with DropInBlog is a snap. And the 14-day free trial means there's no reason not to try it out... right now!
What should I do next?
The team at DropInBlog is dedicated to helping you succeed in the blogging game. If you have any questions about creating a blog on your Leadpages site, just shoot us a message. We're always standing by. 🤓