Leadpages Review: Dissecting Features and Pricing

Leadpages allows you to easily collect leads, analyze performance, and sell your products. This platform simplifies lead generation and management, effectively helping you maximize the potential of every lead.

A big selling point is that it makes developing high-converting and fantastic-looking landing pages fast and easy. There’s no need for the time-consuming and costly process of engaging developers. With Leadpages, you can do it yourself.

In our full Leadpages review, we’ll dig deeper into the stand-out features, customization options, the type and quality of customer support provided, and most importantly, the pricing. Read on to find out what Leadpages can do for you and where its weaknesses may be.

What Is Leadpages?

Leadpages is a landing page builder and lead generation platform designed to help businesses draw in customers and increase conversion rates. With Leadpages, you can build landing pages with pop-ups, alert bars, and all the interactive functionality you need to connect with your audience.

However, landing pages aren’t all Leadpages does – you can also build full websites with a sales checkout to accept payments for products or services without having to connect another platform. Essentially, you have all the features and functionality you need for an e-commerce business of any size.

Pricing Overview

There are three pricing plans: Grow, Optimize, and Scale. Every plan includes unlimited landing pages, the AI page builder with monthly AI credits, blogs, A/B split testing, and email and live chat support.

Grow Plan

The Grow plan costs $99/month or $948/year, which works out to $79/month. It includes:

• Up to 4 custom domains
• 3 blogs
• 40,000 AI credits per month
• Manual A/B testing with up to 6 variants
• 5 active integrations

The main limitation of the Grow plan is room to grow: it has 5 integrations and no extra team seats, so it suits solo marketers and small businesses.

Optimize Plan

The Optimize plan costs $199/month or $1,908/year, which is the equivalent of $159/month. Compared to Grow, you get:

• Up to 6 custom domains
• 5 blogs
• 80,000 AI credits per month
• Smart Traffic A/B testing and heatmaps
• 10 integrations
• 3 team seats
• Priority email support

Optimize is the first plan with heatmaps and Smart Traffic, which makes it the better fit if you test your pages regularly.

Scale Plan

The Scale plan costs $399/month or $3,828/year, which works out to $319/month. It’s built for agencies and larger teams:

• Up to 10 custom domains
• 10 blogs
• 160,000 AI credits per month
• Automatic optimization with up to 12 A/B variants
• 25 integrations
• 10 team seats and up to three workspaces
• Audit logs
• A dedicated customer success manager

Features Overview

There are an absolute ton of features packed into this platform, so in this Leadpages review we’re only going to discuss the most notable ones.

Landing Page and Site-Builder Simplicity

Leadpages added the drag-and-drop editor in 2016, and it has been a hot favorite amongst users. This easy-to-use editor makes building and designing your site and landing pages so fast, and you don’t need any technical knowledge to get it done.

While it doesn’t give you complete freedom – you still have to keep within columns – this does help to keep the end result professional-looking.

The editor autosaves, and you can duplicate landing pages you like to save you time designing a similar page from scratch. Leadpages also allows you to create fast mobile-responsive pages, whether that’s landing pages or site pages. You can add all the bells and whistles you want to your pages, including widgets and pop-ups.

Some people complain that the drag-and-drop editor has a bit of a lag and can be rather slow, but either way, there are plenty of positives to outweigh this one drawback.

Lead Generation and Management Made Easy

Unlike other platforms, you are not restricted by the amount of traffic or leads generated because Leadpages gives you unlimited pages and unlimited leads. You can design and automate your lead generation forms to include triggers like exit intent and time delays.

To help you get started, you’ll find a huge collection of landing page templates arranged by type with landing page templates for competitions, discounts, newsletter sign-ups, events, coming soon announcements, thank you pages, or webinars.

But what do you do with all of these landing pages you’ve created? Well, you can keep them organized and group them so you can find, duplicate, and reuse the best ones time and time again.

You’ll know which landing pages are the highest converting because you have access to split A/B testing and real-time optimization tips. With so much support to boost the performance of your pages, there’s almost no excuse for poor results. Leadpages was made with a focus on lead generation in the first place, so it’s no surprise they do this well.

Pop-ups

Pop-ups are a very handy way of collecting emails from your visitors in return for a free product or a special deal.

Leadpages allows you to show a pop-up when:

1. a visitor clicks certain elements of a page, like images, buttons, and links;
2. a set time after a visitor has started looking around your page/site;
3. just before a visitor decides to leave the page.

The bulk of the landing page templates include pop-ups. They’re customizable too, so you can make them look completely in line with your brand. 

Of course, since email marketing is one of the most important aspects of your online business (but Leadpages doesn’t provide built-in email marketing software) you can easily connect the Leadpages pop-ups with the email software of your choice.

Pop-ups provide opportunities to grow your email list and, thus, improve your chances of increasing conversion rates.

Alert Bars

Alert bars, just like pop-ups, are great conversion tools. In the same fashion, you can customize them and link them to your email service provider. Unlike some pop-up implementations, they’re mobile-friendly. 

Alert bars are usually located either at the top or at the bottom of a page. Their purpose is similar to pop-ups. You can use them to announce sales, big discounts, and similar. They contain a button with a link that leads to another page or an opt-in form. If visitors want to sign up for what you offer through the alert bars, they need to leave their information. This is a great way to collect email addresses and drive more traffic to different parts of your site.

Fast Page Load Speed

Speed-wise, Leadpages landing pages work extremely well. The page load time is very fast, in users’ experience it’s much faster than, say, with ClickFunnels. Most probably, it’s due to the fact that the platform is running on the Google App Engine, which guarantees reliable hosting.

Fast page load speed is important primarily because it makes the whole user experience way smoother, especially when visitors need to be redirected from one page to another. High latency negatively affects user experience and deters visitors from taking action.

Adjustable SEO

Leadpages offers not only built-in SEO functionality (auto-generated sitemaps, metadata fields that are easy to edit, and more) but also SEO-friendly templates.

But what’s interesting is that, despite all the useful SEO features, you can choose to not index your page, so it only serves for lead generation and no other purposes.

An AI-Assisted Boost

With Leadpages, you’ll also benefit from the boost of AI-assisted technology. Leadmeter is what they’ve called their AI-assisted technology that will help you optimize your landing pages and CTAs.

It even provides guidance on how to improve your content for SEO purposes, providing an estimate of how likely your landing pages are to perform before you publish them.

Of course, writer’s block happens to the best of us, but with the incorporated AI tech to help you craft winning headlines or improve content – it’s no longer an issue.

We already mentioned A/B split testing, but we simply can’t stress its importance enough. Can’t decide which landing page version is better? Test both and publish the one most likely to perform the best. You’ll never waste time and money publishing low-quality landing pages or content again with Leadpages. One caveat some reviewers note is that it’s not easy to instantly figure out how to use this feature, so if you haven’t had any experience with split-testing, keep in mind that it might not go well right from the start.

High-Quality Analytics Potential

Leadpages includes built-in real-time analytics to track your leads and the performance of landing pages, pop-ups, and alert bars. That’s right – you can track the performance of alert bars and pop-ups – not just the pages themselves.

If you want more, you can also connect a third-party app like Google Analytics. However, we find Leadpages provides more than enough data for you to optimize your content, so you can publish only the best and most effective landing pages, pop-ups, and content.

Integration Possibilities

Leadpages promotes just under 100 third-party integrations available from their page, but with Zapier, that number increases substantially. Essentially, if there’s a feature Leadpages is missing or a particular app you’d prefer to use, you can integrate it with Leadpages.

Some of the more popular integrations include:

• MailChimp 
• Google Analytics
• Facebook Ads
• ActiveCampaign
• LiveChat
• Survey Monkey
• Trustpilot
• PayPal
• GoToWebinar

Alternatively, you can connect Leadpages to your existing website if you’d prefer to use Leadpages purely as a backend analytics and marketing engine. The integration possibilities with Leadpages are a huge drawcard because flexibility and extensibility are what make a platform really great.

Checkout and Payment Processing Functionality

Leadpages really is more than just a landing page builder. You can build and manage your entire site and/or add a secure checkout and payment processing with Stripe or another third-party processor. There’s really nothing more you could need.

To accept payments, you need a paid plan with e-commerce enabled. After that, it’s very simple to drag and drop the payments widget onto your page of choice. It’s that simple to receive credit card payments for services or products directly from a landing page.

Blogging

Every Leadpages plan includes a built-in blog with categories, scheduled posts, and SEO settings, so you can blog with Leadpages out of the box.

A better option is to integrate DropInBlog with your Leadpages site. DropInBlog integrates easily and gives you all the benefits of a professional CMS while still having all the stand-out e-commerce features and functionality that come with Leadpages.

The integration process requires following a couple of short steps. Once you have created a blank page to place your blog on, you then add an HTML widget and copy and paste a couple of lines of integration code provided by DropInBlog. 

Once it’s connected, you can develop, manage and optimize your content from the DropInBlog platform. Then, when you hit publish, it will automatically update on your Leadpages site.

Integrate DropInBlog for Better Blogging Options

DropInBlog gives you a whole suite of professional blogging features, such as post scheduling, social sharing buttons, managing user comments, and the ability to add multiple authors. It’s convenient to use and saves you so much time that would otherwise be spent formatting and designing blog pages. DropInBlog automatically adopts your page CSS and style – every time.

In addition, DropInBlog is SEO-friendly out of the box. It’s lightweight and won’t slow down your site, but it also includes the SEO Analyzer tool. This tool scores your content as you type and provides helpful recommendations to improve and optimize it for search engine success. 

Design and Customization

A popular feature for most site-building platforms today is a drag-and-drop editor. This style of editor is simple and fun to use but can often attract criticism for being too basic. However, Leadpages has ensured that their drag-and-drop editor is intuitive as well as powerful.

They make building a full site or landing page fast with countless templates to choose from, including section templates, entire page templates, an icon library, and buttons. You can change the colors, fonts, or even design a customized logo for your site. However, that doesn’t mean you can’t go it alone if you choose to – you can also build your site from scratch.

There are a lot of design options enabling you to build professional-looking landing pages without the need to code at all. However, it’s worth noting that some templates give you limited customization options. While you could just select an alternative template, you can also add custom code (CSS, HTML, or Javascript) to create the look and feel that matches your brand.

One of the best facets of the Leadpages templates is that the platform helps you choose a template that performs superbly in terms of high conversion rates. There’s even a filter to search for the highest-converting templates. How does this feature function? It’s based on the gathered analytics data of how the Leadpages templates are used. 

Those that contribute consistently to higher conversion rates come at the top of the list. Thanks to the same “lead-meter”, Leadpages evaluates your page before you publish it, giving you an opportunity to customize it for even better lead-conversion performance.

In addition, Leadpages allows you to duplicate and hide sections, which comes in very handy. Hiding a section is useful when you want to do split-testing. Thanks to this option, you don’t need to delete anything. You just hide parts, create two or more variations of a theme, and then wait to see which one converts better.

Ease of Use

Leadpages certainly is powerful, yet they’ve designed it so that it remains easy to use. The drag-and-drop style editor makes designing a breeze, and the numerous templates and the duplication ability make building landing pages super fast. 

All your pages are made mobile-responsive, and you can preview them in different device formats before you confirm and publish. Don’t just take our word for it – there are plenty of happy customers stating how easy Leadpages is to use.

Missing a feature or functionality you need? Then it’s quite easy to integrate with a range of third-party apps if you’re not satisfied with what Leadpages provides. Integration is simple to complete and runs smoothly without the need for you to bounce from app to app.

If you find you need more support to get your head around a new platform, there are tutorial sessions and customer support provided by a real person.

Customer Support

The Leadpages customer support is highly rated, and the level of support you receive depends on your plan.

All plans include live chat and email support. Optimize adds priority email support, and Scale comes with a dedicated customer success manager.

It’s also possible to access support documentation in the Help Center or Resources page. In addition, you can sign up to free webinars or seek assistance through the Leadpages Facebook community.

How Leadpages Stacks Up Against Similar Rivals

There are some notable platforms to rival Leadpages. However, we found that each has a different target market or functionality that only highlights Leadpages’ broader appeal.

ClickFunnels is a name many people in marketing would be familiar with. Although ClickFunnels is incredibly powerful, it’s specific to sales funnels, whereas Leadpages offers a broader range of functionality. 

Unbounce and Instapage are two platforms with impressive capabilities to produce landing pages – but landing pages only. Unbounce is also more expensive than Leadpages and generally better suited to agencies or large businesses.

Then there’s Squarespace, which shares a lot of similarities with Leadpages in terms of e-commerce site building, pricing, and target market. However, Squarespace can’t compare to Leadpages when it comes to analytics capabilities, marketing functionality, or conversion potential.  

Final Thoughts

In this Leadpages review, we think it’s pretty clear that Leadpages offers a significant number of features and functionality. 

The platform is easy to use, providing professional-looking results with very little skill required. Leadpages is a very versatile platform, yet it can be integrated with a whole host of other apps to give even greater functionality. 

There is a free 7-day trial available for you to find your feet, and the three pricing plans are uncomplicated and transparent. Prices also seem very reasonable for the quality and range of features you get.

It’s also worth noting that Leadpages is making good use of AI, incorporating it into an optimization tool and their A/B split testing analysis. 

From a marketing perspective, the analytics functionality is of critical importance. Luckily, Leadpages has a high-quality built-in analytics tool that provides real-time assessments not only of the performance of your landing pages but also the performance of your pop-ups and alerts bars. 

The final positive point to note about Leadpages is the high standard of customer support. Live chat and email support are available on every plan, with priority email support on Optimize and a dedicated customer success manager on Scale. Users frequently report how helpful the customer support team is, and the free training webinars are an additional sweetener to the platform.

There are, of course, some downsides to Leadpages. The general lack of design freedom is one. Leadpages does give you customization options, but, as always, there’s a trade-off with having too much freedom. The Leadpages team has decided to limit the customization options in order to prioritize UX design best practices and maintain a platform that’s easy to use – even for beginners.

If you want more from your blog, you can also integrate DropInBlog. Once you have that, you can rest easy that all your bases are covered.