Zoran Zoran
11 minute read

If you’re looking for a landing page builder, either Swipe Pages or ClickFunnels could undoubtedly be a good solution for your business. However, since they’re not quite the same thing, it would be good to know in advance how they work, what to expect from each, and which one will meet your requirements better. 

In general, you can use ClickFunnels for lead generation, sales generation, creating webinar events, building complete sales funnels, and more. ClickFunnels is the choice of companies of all different sizes, but according to these stats, it's small-sized companies that are predominantly using the software.

ClickFunnels home page

Swipe Pages, on the other hand, is solely focused on landing pages and lead conversion. It’s a new platform, but it has managed to attract a lot of attention in a short time, which is fully justified. Swipe Pages is well-built software that works quite smoothly. It’s simple, and customers have been having a blast building landing pages with it.

Swipe Pages home page In this Swipe Pages vs. ClickFunnels review, we’ll explore some important aspects of both platforms. By the end, you’ll have a clearer picture of who and what they are best for... let’s get to it.


Swipe Pages

You’ll be hard-pressed to find another platform that offers the features that Swipe Pages does for such low prices. Its pricing system is built to meet the needs of regular users, experienced marketers, as well as agencies. Pricing-wise, Swipe Pages is highly flexible and affordable.

The prices range from $29/month to $149/month, with a $79/month plan in the middle. The three plans cater to different audiences. The most affordable is for regular users, the one in between is for professional marketers, while the most expensive is geared toward agencies. You get a 40% discount on any plan if you choose annual billing.

Swipe Pages pricing plans

There’s a 14-day free trial that doesn’t require credit card information, which is one of our favorite things in the world. During the free trial, you get nearly full access to the plan you choose, apart from the ability to add custom CSS and JS code.

The list of core Swipe Pages features includes:

  • accelerated mobile pages or, popularly called, AMP pages;
  • unlimited conversions and landing pages;
  • multi-step forms and lead magnets;
  • analytics, conversion tracking, and lead notifications;
  • ability to add integrations as well as to sell directly from your landing pages;
  • email and chat support, and more.

The added value that the intermediate Marketer plan brings is the five sub-accounts and team member accounts, A/B testing, and dynamic text replacement. The Agency plan adds unlimited sub-accounts, team members, and custom domains. On top of this, you are entitled to exclusive onboarding help and CRO (Conversion Rate Optimization) consultation. 


ClickFunnels is much more expensive. Its pricing system is structured differently than that of Swipe Pages. ClickFunnels also offers three plans, but the price gaps between them are enormous: $97/month, $297/month, and $2,497/month! There are no discounts, and the free trial requires both your personal and credit card information.

ClickFunnels pricing plans

What justifies the high prices at ClickFunnels? Presumably, the number of features the platform offers, especially considering that its toolkit includes some more advanced tools. We’ll see what they are very soon.

In addition to this, ClickFunnels brings years of experience and know-how concerning sales and marketing tactics and strategies. It’s been on the market since 2013, and it used to be extremely popular at the time. It helped many people achieve their business goals, making a name for itself within the landing page builder community. As a result of this, and with the help of its popular affiliate program, ClickFunnels built a large customer base.

Do the many features together with its experience truly justify such high prices though? Taking into account that ClickFunnels is still a relatively popular platform, clearly, there are many people who would answer this question affirmatively. 

However, many other users say that ClickFunnels has lost its edge. Compared to other sales and marketing platforms, eCommerce store builders, and popular site builders that offer eCommerce functionality, ClickFunnels is not that popular. The strong, much more affordable, competition affects its popularity together with the fact that ClickFunnels hasn’t introduced any new exciting technology solutions in years.

Also, having a gazillion tools in your assortment is not always an advantage. It can make the software bloated and buggy, especially when a platform's features are not highly integrated, which is the case with ClickFunnels.

Still, you may find ClickFunnels to be the best thing since sliced bread. Particularly knowing that it offers features like the following:

  • elaborate sales funnels and landing pages;
  • upsells;
  • membership areas;
  • follow-up funnels;
  • various payment processors;
  • split-testing;
  • good stats tracking tools, 
  • around-the-clock live chat support and a ticketing system, etc.

Some Pros and Cons

We already mentioned or talked about certain notable features on both sides. In this section, we’ll look at some more features and go over a selected list of Swipe Pages and ClickFunnels pros and cons.

Swipe Pages


  • Creating landing pages is quick and easy.

With Swipe Pages, creating landing pages can take mere minutes. Of course, this depends on what kind of landing page you’re creating - whether you prefer heavy customization or simply a few tweaks before going live - but the important part is that if you wanted, you could have an excellent high-converting landing page in no time.

  • It’s easy to use, set up, and run a business with Swipe Pages.

The Swipe Pages dashboard and page editor are intuitive, simple, and relatively clean. It doesn’t take much time to learn how to add, remove and customize things. Figuring out where you can find what you need and how things work is exceedingly user-friendly.

  • Swipe Pages keeps improving constantly.

Swipe Pages tirelessly works on upgrades and adds new functionalities. It hears its customers and tries to implement the features that the majority requests. A clear illustration of this is the added dashboard folder functionality that helps organize the control panel.

  • Swipe Pages boasts an impressive customer support team.

Along with pricing and AMPs, its customer support is one of the main factors that users decide to switch to Swipe Pages.

In terms of available help and support options, Swipe Pages offers email and chat support as well as help through its documentation. There’s nothing spectacular about this. But the team behind the customer support is what separates Swipe Pages from many other platforms and gives it an edge even over ClickFunnels. 

  • Simple, yet powerful page editor.

You can’t build websites or complete sales funnels in Swipe Pages. However, the look and feel of the Swipe Pages editor, its speed, the amount of customization you can do in it, and the overall possibilities it provides make for an excellent and enjoyable user experience.

Swipe Pages editor


  • Underwhelming analytics.

The Swipe Pages AMP-related analytics are underwhelming. There are no heatmaps and they don’t really give you any significant insights.

  • Very few integrations and templates.

Officially, Swipe Pages integrates with a total of 15 third-party integrations. This collection consists of some very prominent names, such as AWeber, Zapier, HubSpot, Mailchimp, ActiveCampaign, and ConvertKit. Nevertheless, it would be much better if customers had more options with which to extend the platform. 

An alternative way to add more functionalities to Swipe Pages is to use embed codes. This method is easy and quick, and it provides users with a lot more choices when it comes to expanding the platform’s capabilities.

  • No blogging option.

Along with landing pages, blogging is another major factor in today’s marketing strategies. Swipe Pages doesn’t offer a native blogging solution. Fortunately, DropInBlog integrates perfectly with Swipe Pages. It’s a modern blogging solution that includes an in-post SEO Analyzer. You can add it to Swipe Pages and create your first blog in no time.



  • Building complete sales funnels

Undoubtedly, this is the main forte of the platform. ClickFunnels is known for its superb and unmatched sales funnels. The good news is that it allows you to build them pretty quickly. It can take only a few hours to create a fully-functioning sales funnel.

ClickFunnels sales funnel

  • Detailed help documentation.

The ClickFunnels documentation is an indispensable source of information on the ins and outs of the platform. It’s full of guides, videos, and articles explaining how to do things and resolve potential issues you might come across.

  • A ton of integrations.

The list of available ClickFunnels integrations is much longer than what Swipe Pages offers. It includes notable companies like Twillio, Drip, Salesforce, Zapier, WebinarJam, PayPal, Google and Apple Pay, and many more.

  • The ClickFunnels REST API.

APIs are extremely important for businesses today. They allow systems and programs to communicate with each other, save a lot of time, help developers build new programs without starting from scratch every time, etc. For more information on the ClickFunnels API, check out this page.

  • Good email marketing functionalities.

ClickFunnels allows you to do so much regarding email marketing: create email funnels, setup email automations, build squeeze pages (essentially, landing pages that "squeeze" email addresses from your audience), send welcome emails, use lead magnets, and integrate third-party apps that allow you to expand your email marketing functionalities. 

On top of this, you can activate "Actionetics". It's a ClickFunnels app that enables you to track your audience. Based on your visitors' interaction with your site or page, their social media profiles, their overall online presence, earnings, demographics, and other variables, Actionetics allows you to market to users in a more personalized way. It's not just an email automation tool; it is a different marketing approach.


  • The ClickFunnels support service is not always up to the task.

Of course, this doesn’t mean that every single ClickFunnels customer has had a negative experience with the customer support team. It’s just that there are many conflicting experiences, which at least implies inconsistency. It seems that the ClickFunnels support was better in the past, but the quality has declined over the years.

Inability to resolve issues, unprofessionalism, slow response time, and lack of knowledge and solid advice are some of the complaints against the ClickFunnels customer support. On the other hand, many customers have had an outstanding experience with the customer support team. Hopefully, if you’re interested in ClickFunnels, you’ll be in the second group.

  • No follow-up funnels with the basic plan.

The follow-up funnels basically allow you to use email automation - a pretty basic sales and marketing tool. Hence, it’s natural for a platform to include this feature even at the most basic level. However, that’s not the case at ClickFunnels.

The basic ClickFunnels plan doesn’t come with this feature, which is not cool, especially considering that the monthly fee for this plan is $97/month.

  • ClickFunnels can feel clunky and slow

We mentioned before that a myriad of features is not always a good thing. Unlike Swipe Pages, which is focused exclusively on landing pages, ClickFunnels belongs more or less to the category of all-in-one platforms. They focus more on providing the necessary tools (or more than that) for users to do many different things (landing pages, automation, CRM, sales funnels, etc.) rather than sticking to only one particular aspect.

This is not necessarily a problem in itself. Oftentimes highly integrated platforms that develop the bulk of the software they offer themselves fare pretty well. Unfortunately, ClickFunnels is not an example of one of these pieces of software. Some customers feel like the tools are just patched together, which results in a slow and clunky platform that’s not always easy to handle.

Final Thoughts

There’s much more to these two platforms than what we explored here. However, we hope that this Swipe Pages vs. ClickFunnels comparison answered at least some of the questions you had.

If you need a solid landing page builder and you are after an affordable, modern, and promising solution, then, out of these two, you should go for Swipe Pages. You can incorporate it into a more complex system assigning it one specific role: building landing pages and nothing more. Or, you can use it also to sell goods from your landing pages and accept payments through Stripe.

ClickFunnels is pricey, so before you decide to subscribe, be sure that you will use, if not everything, at least a big part of what it offers. If you need a good sales funnel builder, ClickFunnels is your friend. If you want to utilize its affiliate system or the Actionetics, those are some solid reasons to consider a subscription to ClickFunnels. Regardless of what you decide, we’re happy if we managed to help, even if only a little.

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