Zoran Zoran
17 minute read

Swipe Pages and Unbounce are both web platforms that enable users to build landing pages. Swipe Pages caters to various audiences: end-users, agencies, SaaS companies, and real estate businesses. Unbounce also advertises itself as a solution for different industries: eCommerce, SaaS, agencies, and professional services (real estate, finances, law, etc.).

Swipe Pages home page

Swipe Pages is a relatively new company; it started in 2020. And though it’s new software, it’s already made so many users excited about it. Based on what we’ve seen so far, it’s a promising platform offering powerful features and implementing top-notch technologies.

Unbounce home page

Unbounce is hardly a new addition to the landing page builder market. It’s been with us since 2009 and since then it’s managed to build a very loyal customer base. Being one of the most popular landing page platforms, many would say that it’s one of the best solutions currently on the market.

So which one would be a better choice? Is it better to be adventurous and try something new or stick to an already established and proven landing page builder? In this Swipe Pages vs. Unbounce comparison, we’ll tackle this question and try to find a satisfactory solution to this dilemma.

The Swipe Pages Pros

Lightning-fast AMPs

One of the most beloved features of Swipe Pages is the ability to create AMPs, which stands for accelerated mobile pages. AMPs started as a Google and Twitter project, only to become a new standard of speed. The AMPs are extremely lightweight HTML pages where the emphasis is exclusively on quick page load time.

Swipe Pages amp

However, other platforms offer this feature too. What sets Swipe Pages apart from the competition? The answer is the price. It’s uncommon to find this feature for such a low fee. Swipe Pages allows you to create AMPs starting from $29/month or $19/month if you opt for an annual subscription. You’ll be hard-pressed to find an AMP-based landing page builder with pricing as generous as Swipe Pages.

You can’t overstate the importance of fast pages. It’s one of the crucial factors that determine bounce rates. The slower the page, the higher the bounce rate. Along with factors like quality of content, AMPs can dramatically improve conversion rates. That’s the whole point of them being lightning-fast: to enable a smooth user experience and satisfied visitors ready to convert.

Excellent Editor

The AMPs are not the only fast thing at Swipe Pages. This platform also offers a swift page builder and editor.

Swipe Pages editor

In addition to being fast, the Swipe Pages editor is powerful, intuitive, and easy to use. It lets you do so many things:

  • create multiple variants of a landing page and do A/B split-testing; 
  • add a host of modules using the drag-and-drop method; 
  • rearrange sections, rows, and columns; 
  • edit various aspects of the existing elements; 
  • preview pages on four types of devices (mobile, tablet, laptop, and desktop), and a ton more.

Beautiful Templates

The Swipe Pages templates are designed well and with great attention to detail. They look highly professional and aesthetically pleasing. The following is one example from the templates library:

Swipe Pages template preview

The templates fall under more than 15 categories whose purpose is to help you easily choose a design depending on your industry (SaaS, eCommerce, education, technology, etc.) and the goal of your landing page (lead magnet, webinar, event, etc.). You can preview each template on mobile, tablet, and desktop before deciding whether to use it or not.


There’s a general agreement among customers that Swipe Pages offers ample customization possibilities, and we couldn’t agree more. You can customize the header, colors, fonts, texts, logos, buttons, menus, height, width, animations, and so much more. On top of the options available in the visual editor, you can add custom CSS and javascript code for even more thorough customization (though only with the higher-tier plans).

Swipe Pages customization

You can also add and customize pop-ups, forms, countdowns, cookie notices, and other helpful marketing tools. It's a great pleasure to work in the Swipe Pages editor. It makes building and personalizing a landing page a pure joy.

Ease of Use

It doesn’t matter what a platform offers if it’s difficult to understand, highly technical, and impractical for most of the users. Simplification of software programs has been a prevalent tendency for a long time now, and Swipe Pages is not at odds with it.

It’s easy to get your head around the way Swipe Pages works. The platform is intuitive, and learning how to use it effectively doesn’t take much time or effort. It’s easy even for complete beginners, users with no coding knowledge, and those whose list of priorities doesn’t include hiring and paying a web developer or designer. Even a cursory glance at the Swipe Pages dashboard proves that point:

Swipe Pages dashboard

The dashboard allows for an excellent user experience, it’s easy to work with, simple, clean, and there’s nothing unnecessary in it, which applies to the platform in general.

Great Customer Support

Swipe Pages excels in the customer support realm. It provides direct support via chat and email and exclusive onboarding as well as expert support for the Agency plan subscribers. In addition to this, you can find many helpful articles on their documentation and support page.

The Swipe Pages customer service team is responsive and provides excellent service. This statement is not just a subjective opinion; the many customer reviews we researched for this article back up what we express here (for instance, check out the Capterra and G2 reviews).

The customer support team is very open to their users’ suggestions and wishes. It pays attention to customers’ requests, taking them seriously, and forwarding them to the developer team that implements the most sought-after features by (popular) request. 

For instance, until recently, not being able to organize your dashboard in folders was one of the downsides of Swipe Pages. However, due to the many customers asking for this feature, Swipe Pages fixed this, so it’s no longer an issue.

Swipe Pages Pricing System

Speed, customer support, and the money-to-quality-features ratio are the top three reasons users decide to start with Swipe Pages or switch to it from another platform. When we say “money-to-quality” features, we’re not only referring to its cost-effectiveness—we also mean low prices for tons of great features.

These are the monthly fees for the three Swipe Pages pricing plans:

Swipe Pages pricing plans

With the annual 40% discount, the prices are even lower. As you’ll see later, Unbounce is much pricier. The following is only a tiny fraction of what Swipe Pages offers:

  • AMPs;
  • custom domains and unlimited sub-domains;
  • unlimited conversions and landing pages;
  • analytics and conversion tracking;
  • lead magnets and lead notifications;
  • secure hosting; 
  • CDN;
  • client sub-accounts and team collaboration (from the Marketer plan up);
  • dynamic text replacement (from the Marketer plan up);
  • server-side split testing (from the Marketer plan up).

The abilities to add team members and create client sub-accounts make the platform a highly affordable option for teams and agencies.

Sell Directly From Your Landing Page

The ability to sell products directly from your landing page is precious. It cuts costs down since there’s no need to build a separate website where your landing page would redirect leads. It makes the process of selling goods and services much more convenient.

The great news is that Swipe Pages provides this functionality from the Startup up to the Agency plans. You won’t have to break the bank to be able to sell from your landing page. Swipe Pages makes it simple to connect to a Stripe account, add a checkout to your landing page and start receiving payments.

The Unbounce Pros

A Ton of Integrations

One considerable advantage of Unbounce is the many integrations. More than 100 apps can help you extend Unbounce and reap the benefits of using some more advanced functionalities. Integromat and Zapier are also part of this list.

Unbounce integrations

Many limitations and even downsides of Unbounce can be alleviated by using third-party integrations. That’s one of the reasons site and landing page builders decide to integrate with as many additional apps as possible unless they themselves provide a wide array of built-in tools.

Many Templates

Unbounce offers a host of templates; more precisely, there are 150 templates to choose from, and they all look pretty good. 

Unbounce templates

You can technically preview them, but the preview is pretty limited. This is different from Swipe Pages, where you can experience more authentically the looks and feel of the templates. Nevertheless, Unbounce gives you some foretaste of how a particular template will look on desktop and mobile devices.

In addition to these templates, there are tons more available on sites like Envato. Having so much choice regarding templates and integrations is one of the upsides of a platform being on the market for so long. Many developers and designers who are not directly related to Unbounce contribute to it and its community by creating helpful apps and designs for Unbounce customers.

Smart Traffic

“Smart Traffic” is Unbounce's invaluable lead-conversion tool. It’s an AI-based program that analyzes your audience and continuously learns more about it. Based on the insights, it categorizes your visitors into different groups. So, when they visit your landing page, they see the variant of it that best suits their preferences, location, type of device, etc. By providing a personalized user experience, Smart Traffic increases the chances of visitors converting more easily.

Unbounce smart traffic

The Smart Traffic tool requires you to create multiple variants of your landing page. However, it doesn't work the same way as A/B split-testing. What's the difference?

The unexpected turn is that the purpose of Smart Traffic is not to single out the highest-converting variant for future use. All variants stay relevant, but each to a different audience group. The AI system keeps learning about your visitors and keeps improving at sending them to the version of your landing page that they are most likely to convert from.

The Unbounce Editor

The Unbounce editor is pretty good and easy to use. It belongs to the category of drag-and-drop editors, but there’s one thing that separates it from the rest: it allows you to place elements wherever you want. It’s a free-form editor, unlike many other page builders.

Unbounce editor

The rest is more or less the usual for a drag-and-drop editor. You can add, remove, and rearrange parts; modify different aspects of the page; copy, paste, and duplicate things; set and change values for various elements; edit by clicking on the part you want to, etc.

One great feature of the Unbounce editor is that it lets you view and change the CSS code when you double-click an element.

Overall, customers’ experiences with the Unbounce editor are overwhelmingly favorable. The majority of customers agree that editing your page is straightforward, and there’s a consensus that Unbounce offers a good amount of customization options, creative control, and design freedom.

Continuous Progress

Unbounce has been continuously improving its software; this is simply part of the company's culture. The platform has been keeping pace with the times. The application of machine learning and artificial intelligence clearly attests to this. Loyal customers with many years of experience using the platform also agree on this.

The Unbounce customers have seen some pretty good results over the years in terms of lead conversion success. That is undoubtedly one of the reasons Unbounce has consistently been among the most popular landing page builders for years. With so much experience accrued and the company's culture of constant progress, Unbounce can be a good choice for any serious business endeavor.

Easy to Use

Just like Swipe Pages and a good deal of other site and landing page builders, Unbounce is easy to use, learn, and understand. Even inexperienced users and complete beginners will be able to get the hang of it. Maybe not right off the bat, but once you tinker with its tools a few times, Unbounce becomes anything but a difficult-to-use software. 

The onboarding process is quite simple and relatively quick, mainly due to the help documentation and customer support (if needed). In addition to this, the Unbounce community forums and blogs help you find specific solutions to problems of any type.

The clean dashboard contributes significantly to the overall impression of Unbounce as a simple and easy-to-use platform. It allows you to clearly see and track everything going on with your pages, regardless of the number of your current projects.

Multi-Page Funnels

Unbounce is a pretty powerful landing page builder. The ability to create sales funnels proves this.

We won’t get into the nitty-gritty details here. But, the most important thing to know is that Unbounce allows you to create complete multi-stage funnels by connecting multiple Unbounce pages through a button or form. Each page represents a different stage of the funnel. The process begins with attracting visitors through ads, which then lead to some sort of call to action and ends with a conversion.

Unbounce sales funnel landing page

To find out more about this and how to build a landing page funnel in Unbounce, check out this article on the Unbounce website.

Other Pros

The following is a list of some other notable Unbounce features:

  • fast load speed times, which prevents high bounce rates which are generally a result of slow page speed;
  • good tracking tools;
  • unlimited landing pages, client sub-accounts, pop-ups, and sticky bars;
  • ability to duplicate and save a page as a future template;
  • scheduling, from the Accelerate plan up;
  • AMPs, in contrast to Swipe Pages, are available only with the higher-tier plans (Accelerate and Scale).

The Swipe Pages Cons

Like any other web platform, Swipe Pages is not perfect either. It has some drawbacks, but they’re predominantly minor problems, hardly deal-breakers.

A Low Number of Integrations

The number of officially listed third-party Swipe Pages integrations is 15. Considering that this number includes Zapier and Integromat, and each allows you to connect Swipe Pages to thousands of more apps, the total number is technically much higher. However, I'm sure not everyone can afford to pay the additional Zapier costs on top of their Swipe Pages fees.

Swipe Pages integrations

An alternative way to extend Swipe Pages is to add embed codes to your page. For instance, DropInBlog is a great blogging tool that integrates with Swipe Pages in precisely this way. This article shows how easy and quick it is to add blogging functionality to Swipe Pages using this method.

Blogging is an indispensable tool in today’s business toolkit that positively affects both the traffic to your page as well as the number of leads. If you want to find out more about the benefits of blogging and the alternative ways of extending Swipe Pages, check out the links we provided above.

Nevertheless, integrations are still an issue for the Swipe Pages customers, especially those who haven’t had a chance to learn about embed codes. So, it would be great to see some improvements in this area in the future, especially in the payment gateways realm.

A Small Selection of Templates

It is a fact that the Swipe Pages templates are great. However, there are not too many of them. More precisely, there are about 40 templates. The good thing is that they cover different industries. Still, a wider choice of templates would be a nice improvement.

Customization Limitations

Speaking of customization limitations may sound like it contradicts what we said earlier about the Swipe Pages customizability. However, as with any visual or drag-and-drop editor, there are customization limitations in the Swipe Pages editor, too.

For instance, sometimes custom solutions require custom CSS code, which can be a problem for some customers. However, it’s good to know that customer service is always eager to help with this type of issue.

Also, users can’t place an element literally wherever they want nor customize every single aspect of the pre-designed templates. However, this is normal and hardly a reason for concern. The majority of the page and site builders are not like Webflow or open-source solutions, so it’s natural for users to come across some basic limitations. 

Usually, there are workarounds that can help with this. However, you may need to ask for help from a customer service representative or a more experienced Swipe Pages customer.

Other Issues

The following is a shortlist of some issues other customers mention or improvements they would like to see in the future:

  • no heatmaps for the AMPs;
  • inability to save custom-made sections as templates;
  • lack of the possibility to create complete funnels;
  • video tutorials would be of much help to those who are starting with the platform;
  • improved countdown features like redirecting to another page would be nice to have.

The Unbounce Cons

Sync Between Desktop and Mobile

If there’s one constant and persistent problem that always resurfaces in conversations about Unbounce, it’s this: the synchronization between the desktop and mobile landing page versions when you’re editing.

Sometimes, the platform doesn’t sync the edits between the desktop and mobile landing pages, so you need to do the same job two times. In addition to this, since Unbounce automatically applies the edits to both versions, the changes you make in the desktop version occasionally break the mobile page, and it takes users extra time to fix this.

Unbounce Is Pricey

Comparatively speaking, Unbounce is expensive. The pricing system is not exactly perfect for small businesses. For this reason, many think that this platform is better suited for enterprises and agencies rather than end-users and business owners with smaller budgets.

These are the four pricing plans that Unbounce offers:

Unbounce pricing plans

There’s a 10% discount on all annual subscriptions, but that doesn’t help much. Considering that the ability to build AMPs is only available from the $200 level upwards, and you don’t even get access to the Unbounce trademark feature - Smart Traffic - with the Launch plan ($80/month), and there are limitations to the number of conversions, Unbounce is viewed as a pretty pricey platform.

Still, many users believe that Unbounce is a good value for money. However, in the context of a Swipe Pages vs. Unbounce comparison, especially from a regular user perspective, Unbounce is not as cost-effective as Swipe Pages.


We already said that Unbounce is easy to use. Easy should include customization, correct? Not quite.

Unbounce customization

Doing basic edits usually is unproblematic and goes pretty smoothly. However, going a little past the essentials is a different beast.

A non-negligible number of users agree on this. They think that Unbounce is not that easy to use or, at least, not as easy as it should be and that the platform can be an overkill for regular users. Although this is not by any means the majority of Unbounce customers, it’s worth mentioning. 

In light of this, maybe kicking the tires for free for fourteen days would be much wiser than jumping straight into buying a monthly, let alone an annual subscription.

Other Cons

The following are some additional issues that Unbounce users object to:

  • lack of advanced functionality like dynamic geolocation;
  • no pre-set carousels and sliders;
  • analytics tools would be better if there were providing deeper information;
  • ambivalent experiences with the customer support team.

Final Thoughts

In this Swipe Pages vs. Unbounce comparison, we explored some pros and cons of both platforms. It turns out that Swipe Pages is a little bit more beginner-friendly and cost-effective. On the other hand, experience and cutting-edge technologies (like artificial intelligence) give a slight edge to Unbounce.

Which camp are you in - camp Swipe Pages or camp Unbounce? The important thing is to pick the one that’s more in line with your needs. But give both a spin before making a final decision, rather than choosing the one that looks cooler on paper. Switching over from one platform to another is not fun at all, so it’s always better to get it right the first time.

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