Zoran Zoran
13 minute read

We know that HighLevel is one of the most exciting one-stop sales and marketing platforms today. In addition to this, it’s a relatively new but successful company that has managed to carve out a niche for itself in the business software realm.

What Is HighLevel White Label HighLevel home page

But what in the world is HighLevel White Label? Is it a separate platform? A special feature? An exclusive tool? These are the questions that we’ll tackle in the following sections. So, stick with us until the end and see where our investigation leads us.

What Is White Label?

For starters, what does the term “white label” mean? 

In general terms, it means that a product developed and produced by one company is sold under the branding (label) of another company. 

In the digital marketing world, white labeling is the ability to completely remove a sales and marketing app’s own branding and offer the software to others under your own brand – just as if it were your own app. This way your clients won’t ever know that you’re actually paying for a license yourself to use the software in this way. 

White labeling provides many opportunities for you as a marketer. The obvious one is that it allows you to build a much stronger brand awareness. Another one is that it can provide you with opportunities to make more profits. With the app completely in line with your brand, you can put a higher price tag on the services you provide through it. 

On top of this, as one of the HighLevel team members roughly says in this video, the fact that you can white label HighLevel gives you the ability to resell the software. We’ll see later what this means in the context of the HighLevel SaaS mode.

Finally, why would any company want to give a license to others to present and offer its app as their own? 

It’s simple: more profits. White labeling normally costs more than standard sales and marketing app features. It’s a clever way to attract more digital marketing agencies by offering them a chance to elevate their business and brand to the next level.

Now that we know what white label means, we’re in a solid position to understand white labeling specifically in HighLevel. Before we take a look at this HighLevel feature, we’ll explore two more important topics: pricing and who the HighLevel white label option is for.

HighLevel White Label Price

Since HighLevel is available as a separate app on desktop and mobile devices, when it comes to white labeling, the company offers two options: the ability to white label the desktop app and the ability to white label the mobile app. We’ll explore these extensively in the next section. For now, this is the only distinction we need in order to understand HighLevel’s white label pricing system. If you’re curious about how much HighLevel costs in general, check out our detailed guide.

Anyhow, the ability to white label the HighLevel desktop web app is a feature of the two higher-tier pricing plans called the Freelancer (aka Agency Unlimited Account) and Agency Pro plans. 

Currently, the Freelancer plan will cost you $297/month (billed monthly) or $2,976/year (billed yearly). It goes without saying that the annual fee includes a discount, so paying for an annual subscription is the same as paying $248/month.

HighLevel Agency Unlimited Account Freelancer plan

The Agency Pro plan costs $497/month or $4,968/year (the same as $414/month). Keep in mind that the value of this plan does not come so much from the ability to white label your desktop app, but from advanced features like the SaaS mode and the AI-powered chatbot called Eliza. What we’re trying to say is that unique features like these two better explain the higher price tag of the Agency Pro plan rather than the white labeling option, which – as we saw – is available at a lower price with the Freelancer plan.

The opportunity to white label the HighLevel mobile app is available through a special plan upgrade that has the verbose name White Label Mobile App + Custom Zap Upgrade. The upgrade itself costs $497/month. However, since the prerequisite for using it is to already have (at least) a Freelancer plan subscription, you’ll pay the upgrade fee in addition to the Freelancer plan fee. This amounts to $794/month.

HighLevel white label mobile app plan upgrade

Yet another thing to note is that HighLevel offers a discount on this upgrade if you opt for annual billing. Instead of the regular $5,964, you’ll get the white-labeled app for $4,970/year, which means that the entire fee for two months will be deducted from the total amount you pay. 

Additionally, you can pay for the White Label Mobile App upgrade on a quarterly basis. In that case, you won’t get a discount, but the advantage over the regular month-to-month billing is that HighLevel won’t charge you anything for the app setup. Speaking of which, not paying for the initial app setup is a part of the annual billing deal, too.

With the Freelancer plan and the White Label Mobile App + Custom Zap Upgrade together, you get the chance to fully white label HighLevel. Frankly, for the price of $794/month and the added perks like the custom Zap, this is a great deal.

This upgrade is also available for Agency Pro subscribers. The same thing we said about the additional fee with a Freelancer subscription applies to this plan as well. In other words, regardless of the fact that the Agency Pro is the highest-tier plan, it doesn’t include the white label mobile app option out of the box.

Of course, not everyone has the budget to afford the perks of the HighLevel white label option, but it should also be noted that not everyone necessarily needs this feature. So, who is this feature suitable for? This is a question that we’ll address in the next section.

Who Is HighLevel White Label For?

As HighLevel itself says, it’s an all-in-one platform “for agencies, by an agency.” This pretty much sums up their main target audience. In addition, virtually wherever you look on the company’s website, you’ll see not-so-subtle hints that HighLevel is primarily geared toward digital marketing agencies.

HighLevel agency

HighLevel catering primarily to agencies is especially true in the context of white labeling. Realistically, there’s hardly any other group of businesses that would benefit from white labeling as much as digital marketing agencies. Considering that they’re the ones that sell their special type of service to other businesses, it comes in extremely handy to have their software white labeled. 

Additionally, white labeling HighLevel can work well for experienced freelance marketers with a steady customer base as well as larger businesses that have an in-house marketing team, but need a sales and marketing app with their own branding.

HighLevel White Label

HighLevel is available as a desktop web app, an Android app, and an iPhone app. The white label feature allows you to make all three apps your own. Let’s see how.

HighLevel White Label Desktop App

To white label the HighLevel desktop app, the first thing you need is a custom white label domain. A custom white label domain (technically subdomain) is the URL that your clients see and type in their browsers when they want to log into their accounts. Setting up the white label domain is probably the most important aspect of white labeling HighLevel since that’s the first thing you’d want your clients to see – a URL without a trace of HighLevel.

HighLevel white label desktop app

To set up the white label domain, you need to be in your agency account. Just click Settings, then Agency Settings, and find Whitelabel Domain. Here you will enter something along the lines of app.mymaindomain.com. Here’s an example:

HighLevel white label domain

The main domain (the part after app in the example above) is the custom domain you purchase from a DNS/hosting service provider. If you don’t have an existing website, your DNS provider is the company that you bought your custom domain name from, such as GoDaddy, Hostgator, Namecheap, etc. 

After you enter your custom HighLevel white label domain, you need to log in to your DNS provider account and update the DNS settings by adding a new CNAME record. Your CNAME should point to app.msgsndr.com.

When you’re done with all of this, you’ll update your agency privacy policy URL and upload your agency logo. You can do both in the Agency Settings section, after which you’ll be all set – you have white labeled HighLevel “down to the URL,” as HighLevel says. Pretty cool, isn’t it?

HighLevel White Label Mobile App

When it comes to the HighLevel mobile apps, you can choose to white label them both (iPhone and Android) or just the one that you consider to make more sense. Whichever you choose to do, there are some things that you need to know beforehand.

HighLevel white label mobile app


To white label the HighLevel Android app, you have to create a Google Developer account first. The registration process consists of four steps. You can learn more about it in this short yet informative HighLevel guide

Google charges $25 for a Developer account. The good news is that it’s a one-time payment, so you don’t have to worry about recurring fees. Keep in mind that when setting up a Developer account, HighLevel recommends using a different Google account from your personal one.

After you create a Google Developer account and pay for the white label mobile app upgrade, you can start working on your HighLevel white label mobile app together with the HighLevel team of developers. According to the information that HighLevel provides, creating the app along with publishing it on the Google Play app store can take up to three weeks. 

Keep in mind that when HighLevel says that it will create a customized mobile app for you, this doesn’t mean that you’ll get custom features otherwise unavailable in the HighLevel standard app. What’s customized is the look and feel of the app to match your brand, but the features stay the same as in the regular HighLevel mobile app.

The HighLevel white label mobile app allows you to have your business information and location as well as functionalities like scheduling and live chat included in it.


Much of what was said about white labeling the HighLevel Android app applies to the iPhone app as well. As you might expect, the biggest difference is setting up an Apple Developer account instead of a Google Developer account. You need an Apple Developer account because it’s the only way to publish your white labeled app on the App Store.

HighLevel iPhone app

Unlike Google, Apple charges $99 for its Developer account and it’s a recurring annual fee. Non-profit organizations, educational institutions, and government entities in certain regions (for instance, the US and UK, Italy, Germany, Brazil, etc.) are entitled to an Apple Developer membership at no cost.

Similar to Google, HighLevel recommends using a separate Apple ID for your Developer account. You can find all the necessary information on how to set up an Apple Developer account for your HighLevel white label mobile app in this HighLevel guide.

The rest of what we said about the process of creating and publishing your HighLevel white label app in the previous section applies here as well.

HighLevel White Label and HighLevel SaaS

As we mentioned before, HighLevel has a special feature called SaaS mode. Essentially, the HighLevel SaaS mode is a super-convenient way to resell HighLevel to other users. What we mean by this is, just as HighLevel allows you to use its software in return for a certain monthly or annual fee, you can also sell it to other users after first making it your own through the white label option.

In this last scenario, you don’t act like an agency or a digital marketer, but as a software owner. In other words, you don’t sell your marketing services to businesses, but you sell the HighLevel software as your own, so they can use it as they see fit in exchange for a monthly or an annual subscription – paid to you. In this case, you function in the same way as Shopify, ActiveCampaign, Webflow, and other popular SaaS companies.

HighLevel SaaS Mode

One of the best things about the SaaS mode is that through it, other users and businesses can get access to third-party services available on HighLevel through integration. One such example is DropInBlog, which will allow your subscribers to do content marketing and set up a blog on HighLevel. Another is , which enables setting up two-way texting, sending voicemail drops and email, and making calls. 

Moreover, thanks to the SaaS mode, you can resell not just the HighLevel natively developed software, but third-party services like Twilio as well. You can charge your subscribers a higher than the regular fee and earn on the margin of reselling. This can be one more revenue stream, secured thanks to the possibilities offered by HighLevel.

Now, what does this have to do with white labeling? As mentioned earlier, the SaaS mode presupposes a white labeled HighLevel. It would hardly be possible to resell HighLevel and integrated third-party services with HighLevel’s own branding all over the software. Clearly, the HighLevel white label option is crucial if you want to make any profits from these awesome opportunities that HighLevel provides. This is presumably why white labeling is a part of the same Agency Pro plan as the HighLevel SaaS mode.

Over and Out

In this HighLevel white label guide, we explored one of the most interesting and, in our opinion, powerful features of HighLevel. At a glance, it may look like a simple idea that doesn’t bring much value to businesses. But on a closer look, it is an important business asset, especially if we’re talking about digital marketing agencies.

We hope that this article managed to show the great potential and business value of the HighLevel white label feature as well as bringing some clarity on the importance of white labeling in the digital marketing context.

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