Digital marketing is a big deal, and you need to stay on top of your game. The best way to do this is to follow trends in the industry. There are a ton of marketing blogs out there, and this is our collection of the top marketing blog examples to be following right now.
Table of Contents
HubSpot Marketing Blog
The HubSpot Marketing Blog is a blog you just can’t look past if you’re in need of insights and tips for all things marketing and business growth. All of the posts on HubSpot are developed with a high level of critical thinking and hard data. You’ll find case studies, expert reviews, guides, and tips.
The blog homepage has a collection of the latest articles followed by two of the most popular categories – AI and Instagram Marketing. They have a video library and a podcast to mix it up a bit, and if you want something more, HubSpot also has five other blogs. Those are titled Sales, Service, Website, The Hustle, and Next in AI, and they’re all worth a look.
UnBounce
Unbounce is a popular platform that helps online businesses convert more and optimize landing pages. Their posts provide expert advice on topics like conversion rates, web design, e-commerce, and marketing strategy. In terms of the best blog posts they’ve published recently, you really can’t miss “27 E-Commerce Landing Pages Examples to Maximize Sales.”
The blog has a simple layout that is easy to navigate – it’s just the main page with the most recent articles listed first. Unfortunately, there isn’t a way to filter posts by category. However, if you want the latest content as soon as it goes live, you can sign up for the newsletter.
Marie Forleo
Marie Forleo is a bit different from our other marketing blog examples. Marie Forleo is an online business entrepreneur and philanthropist. She’s picked up her marketing knowledge along the way and now shares it with others in her marketing blog. Her blog has a very different feel to many of the others in this collection, and the focus is more on productivity and frame of mind in business. You’ll also find content on topics relating to relationships, wellness, and leadership.
You can also access Marie’s courses, podcast, and her very own MarieTV through the blog. There is an interesting case study about a course graduate who turned their passion for dogs into a successful mobile pet grooming business. The Marie Forleo blog is enlightening and less intense than other marketing blogs – enjoy it for a casual read rather than step-by-step marketing tutorials.
Moz Blog
Moz is one of the leading SEO tools for marketers and online businesses, so it’s only logical that they, too, have a blog to share their wisdom. Obviously, the topics are strongly focused on SEO, but there are training programs and tips written by industry experts.
What we really like is the Whiteboard Friday edition, where they break down different topics into helpful tutorials with videos. We really like this one where they explain how to match keywords to user intent.
SEMrush
SEMrush is by far one of the best marketing resources you can find online. Their blog has a clean layout divided into sections for SEO topics, marketing tips, and content advice. The Editor’s Choice section contains a great guide to link building for beginners, and SEO best practices is a popular read. You’ll also find frequent updates about events, webinars, and podcasts on their blog.
Content Marketing Institute
The Content Marketing Institute is a great resource for everything content and content marketing. They churn out new posts on a daily basis, with some of the content being industry news and trends, while the rest is made up of helpful guides or expert opinions. A particular favorite is their article on how to use AI for better content marketing since AI has become a particularly hot topic this year.
Neil Patel’s Digital Marketing Blog
Neil Patel is a marketing industry icon, so it’s no wonder his blog is a gold mine of helpful advice and learning materials. Topics are broad-ranging and detailed enough to be beneficial for both newcomers to the world of marketing and seasoned professionals. It isn’t so easy to find the content you want, and there isn’t a filter option or sections by blog category. However, by answering a few questions at the top of the page, you can narrow down the results.
Search Engine Journal
The Search Engine Journal is one resource many people would already be familiar with because of its large number of high-ranking pages. This blog is well laid out, with a sidebar to the right of the screen where you can select between the latest posts and popular posts. It also has several category lists, such as Generative AI, Enterprise SEO, PPC, and Analytics & Data.
Search Engine Journal has a wide range of materials, not just blog posts. You can register for webinars, access podcast episodes, and even e-books.
BigCommerce Blog
BigCommerce is one of the major e-commerce platforms, so even if you’re not a BigCommerce customer, their blog is full of helpful tips. They publish content about the latest e-commerce trends as well as growth strategies and case studies from customers with solutions and experiences worth sharing.
A great read is their predictions for the 2023 holiday shopping season. Alternatively, they also have a great article on how brand values impact customer loyalty.
Shopify Blog
Probably an even bigger name in e-commerce than BigCommerce is Shopify. The Shopify blog has a large number of contributing authors, and they frequently publish high-quality content. There’s everything to help you get started building your e-commerce empire, from developing a business plan to tips on how to improve your organic search ranking and even how to increase sales overall.
The blog has a very simple, low-fuss layout with several popular topics in tabs across the top and then the latest blog posts presented in a masonry grid down the page. While you can’t filter by category, there is a search box to find the content you seek.
Growth Marketing Pro
Growth Marketing Pro is a relatively new blog and definitely ideal for someone starting out with an online business who’s learning the ropes around marketing. Much of their content provides advice regarding the best software or plugins for bloggers or recommended no-code app builders. Moreover, there are also plenty of learning materials.
They have a really great article filled with advice for SaaS startups to help them get off the ground and become profitable – fast.
Copyblogger
Copyblogger is exactly what you’d expect from the title. The focus is on marketing copy, and there are a ton of tips and guides for anyone from freelance copywriters to marketing agencies. The blog layout is not over-cluttered, and it provides connections to qualified content marketers if you decide you want one-on-one professional advice.
Under the Content Marketing tab at the top of the page, you can get started with some curated articles like Copywriting 101 or Sales Pages.
Animalz
Don’t be confused by the name – Animalz is a beast of a marketing blog, particularly for those involved with SaaS companies. There are long-form guides and shorter interest pieces like this one about the risks of AI-written content. The design and style of the blog are pretty edgy and interesting, which makes it pleasant to peruse.
Like other marketing blogs, Animalz also has links to their podcast episodes. All in all, it’s a high-quality marketing blog for industry announcements, strategy development, and marketing data analysis.
Growth Machine Blog
The Growth Machine blog provides a decent collection of marketing blogs to help you elevate your online presence. There are tips for better SEO and keyword mapping, case studies to reveal how others have done it, and step-by-step learning guides. Of course, there are also regular industry updates and predictions to give you some insights for future plans.
One interesting case study explains how a tech company managed to increase organic traffic by over 600% – something that no doubt appeals to many. Growth Machine also offers a free SEO course, which might be of interest to some.
Serpstat
Serpstat is a leading SEO management platform enabling marketers to do all the research and planning they need to do to be competitive. Obviously, they have a blog to share their wisdom. One of their latest articles is about monitoring and evaluating SEO progress – a critical and often overlooked step in the SEO process.
Serpstat has its blog organized into sections for the latest blog posts, case studies, industry research and learning, downloadable resources, and video content.
Lucky Orange Blog
The last of our marketing blog examples is Lucky Orange. This blog has a small but quality collection of blogs directed at helping you optimize your website and attract the organic traffic you desire. We particularly love this article on business strategy to drive more profitable revenue.
The blog has a simple filter function where you can opt to see blogs by the most recently published or by category, namely, business strategy, conversion rate optimization, news and updates, and user strategies.
Blogging for Business
One topic you’ll find in common across all these blogs is how important content marketing is for business growth. Having a blog on your business site will help to drive organic traffic and increase sales. However, it’s important to start your business blog on the right foot and with the best possible blogging platform.
DropInBlog is a great solution that allows you to drop your blog posts into your pre-existing website without any hassle. You’ll have access to all the professional blogging functionality you need, like multiple author management, social sharing buttons, and the ability to pin a blog post.
There are also plenty of SEO gains to be had because schema markup is automatically applied to your pages, and the platform includes a built-in SEO Analyzer tool. DropInBlog will definitely have you set up for success in content marketing – try it for free for 14 days.
FAQs
What are the most popular marketing blogs to follow?
There are a huge number of marketing blogs out there, helping both new and professional marketers stay on top of their game. Some of the most widely known marketing blogs include:
- SEMrush
- Neil Patel’s Digital Marketing Blog
- Shopify Blog
- HubSpot Marketing Blog
- Content Marketing Institute
Who reads marketing blogs?
Generally, those working in the marketing industry are the most common readers. However, anyone with an online presence can benefit from following a marketing blog.
Final Thoughts
There are an absolute ton of marketing blogs out there to give you all the tips and tricks you need to know to grow your business. Some are more practical, while others are more like casual reading for inspiration – whatever takes your fancy.
Some of these marketing blog examples are for light reading and a bit of motivation, I really like Marie Forleo’s blog, and for something more data-heavy, Animalz is worth following. However, if you’re looking for serious tutorial blogs and guides to step you through different marketing processes, the HubSpot Marketing Blog, SEMrush, or Moz Blog are your best bets.